Phat Muscle Project

In today’s episode we sit down with the co-creator of Kettle & Fire and owner of LightLabs Nick Mares. Whether you are a business owner, entrepreneur, coach or simply someone interested in innovation – this is a conversation for you! Intro College and thoughts on that? What do companies want?  Education or experience? Being a Thiel Fellow Starting Kettle & Fire 2015. Where did...

In this episode we sit down with Brett and Jamie from Crani-Yum Energy Drinks! Get ready for the exciting story of how the business came about and how to deal with rejection early on as business owners. Intro What year did you start CraniYum?  What did you do prior to this?  What was the main driving force behind building CraniYum as a nootropic energy drink and what are the main things people nee...

In this episode, we sit down with Dr. Carrie Jones to break down everything you need to know about menopause — from early warning signs to hormone replacement therapy and the role of supplements. We start by diving into Dr. Jones’ background and what led her to become a leading voice in women’s hormone health. From there, we unpack the  three stages of menopause  and what they actually m...

In this episode we chat with coach and trainer Stephanie Lawler. Stephanie offers amazing insights into what it means to be a better coach, to build a brand and a successful business. Intro who is Stephanie? What’s her personal journey and transformation consist of? Starting Warrior Fitness.  Meeting John and Leslie in 2015.  1P Legionnaire, transformations, helping people. Starting Local and expa...

In this episode of the  PHAT Muscle Project , we sit down with entrepreneur  Tim Rexius  to break down how he built a multi-faceted business empire in the nutrition and fitness industry. Tim shares the real story behind launching  Rexius Nutrition , navigating the tough economic climate of 2008-2010, and competing against both local and national supplement retailers. We also di...

In this episode we sit down with world-renowned muscle researcher  Dr. Stuart Phillips  from McMaster University to break down the latest science on hypertrophy — and how it actually applies in the real world. We cover one of the most debated topics in fitness: research vs bro science… and why both exist for a reason. We dive into: • Light vs heavy weights for muscle growth • Training to...

In today’s episode we have the pleasure of sitting down with Natural Bodybuilder and Coach Ryan Irwin. Whether you want to learn how to get the most out of your training or become a better coach, listen in! Who is Ryan Irwin? Bodybuilding competitor, show promoter, NANBF board, President Coaching athletes What’s your current coaching like now and role in natural bodybuilding? Q&A What ar...

In today’s episode we have the pleasure of sitting down with contest prep coach, competitor and author Cliff Wilson and talk about the evolution of his coaching journey. Whether you are a coach, competitor or simple physique enthusiast – this is en episode for you! Cliff intro Prior to 2010.  Diets, message boards. Biggest lesson? 2010-2015. Diets, macros, 6 foods that work, email chec...

This is part two of our series on how to be successful with your weight loss goals in the new year! John shares a super simple, yet effective approach for how to set up your macros! We hope you like the episode and wish you all an amazing new year! How to set up your macros and cals. 4 step process: 200 lb female wanting to weigh 140 Step 1. Set protein at 140 x 4 cals is 560 cals. Step 2. Set cal...

In today’s episode we are giving you all the details on how to start your diet the right (and easy) way in the coming year! Make 2026 the year you finally reach your physique goals!! – Successful setting yourself up to diet. – Before you diet why is recovery from your LAST diet important? Reverse diet vs. Recovery diet? How you recover dictates how your next diet will go. –...

In today’s episode we are sitting down with CrossFit Games athlete Leslie Franklin to hear all about her preparation for, experience at and takeaways from competing! What’s new? Leslie’s journey to the CF Games. 2023 shoulder injury.  2024 spent getting ready to qualify in 2025.  Watching the CF Games in Summer 2024. Legends Championship Winter 2024.  How did that help prepare you for the Ga...

In today’s episode we are sitting down with Coach Jason Wells, who has successfully lost 260lbs and has been keeping it off for years now! Whether you yourself are trying to lose weight or whether you are helping your own clients, this is an episode for you! Who is Jason 454 lbs 2017, what was the turning point? How to approach a diet phase when there’s this much to lose. Phases of fat loss...

Discover the inspiring story of Renee Schneider, a visionary entrepreneur and coach who has built not only a multi-million-dollar marketing agency, but also a rapidly growing coaching brand from the ground up. In this episode, Renee opens up about the risks she took, the failures that shaped her, and the big wins that changed everything. She shares how she built her agency and how the same princip...

Get ready to hear about Dr. Jim Stoppani’s journey from researcher to writing for bodybuilding magazines and starting his own supplement line! Who is Dr. Jim Stoppani? Where was the industry in late 1990’s and early 2000’s for you.  Where did you start to make your mark and start to become known as an expert in the industry? Message boards, bodybuilding.com and magazines- what were the most...

Whether you want to learn more about building a business, hear about supplement manufacturing or you simply consume supplements – this is an episode for you! Listen in as we sit down with Devenee Schumacher from SDC Manufacturing. Who is Devenee and SDC? Currently moving into new location.  Details on this new place!  How many square feet, location, etc. What did you do before SDC?...

Get ready to become a better coach or/and competitor with the amazing Dr. Pete Fitschen aka FitBodyPhysique! Who is Dr. Peter Fitschen Q&A What are the 3 biggest CRUCIAL mistakes competitors/coaches make when it comes to contest prep and getting on stage? 1. Timelines. 2. Social Media/Business Growth 3. Peak Week. What do you think are the things that separate coaches at the highest levels fro...

Get ready for a complete breakdown when it comes to Diet Breaks with Coach Will Grazione, ‘the Educated Dieter’. Learn about what diet breaks are, when they are best used, how and why! Whether you are a coach or want to learn more about optimizing your own nutrition – you’ll walk away with a deep insight into the benefit of Diet Breaks! Who is William Grazione Diet Breaks-...

Join PEPTIDE expert Dr Brandon Williams as he delves into the intricacies of peptides, exploring their potential benefits, applications, and the latest research in the field. With his extensive knowledge, Dr Williams will guide you through a comprehensive overview of peptides, covering topics such as their role in overall health, anti-aging, and wellness. Whether you’re a beginner looking to...

Go behind the scenes with Jeff Black as he discusses his training and nutrition protocols for WWE Superstar Drew McIntyre!  Learn what it takes to diet on the road, what supplements to take, how his training has changed and evolved, his physique changes in 2 short months and his improved look for SummerSlam, and much much more.  Enjoy! Who is Jeff Black? How did Jeff and Drew meet?...

Today’s guest, Dr. Bill Campbell, is one of the leading researchers when it comes to fat loss and muscle gain. Get ready for an incredible interview where he shares the latest details on fat loss and muscle gain during the menopause transition and how to approach this phase of life for maximum results. Who is Dr. Bill Campbell Why Menopause became important to you when you are known as the f...

In today’s episode we are chatting with lifestyle and contest prep coach Laurin Conlin. Laurin shares with us many interesting insights for example the difference between eating disorders and disordered eating, why body dysmorphia is so common in the bodybuilding space and mindfulness practices to learn flexible restraint. Get ready for lots of practical takeaways! Who is Laurin Conlin The Mental...

In today’s episode we are chatting with elite athlete Leslie Franklin. Get ready to hear about her journey as a physique, Power Lifting and CrossFit competitor and how you can learn from her and avoid some of the mistakes she has made! Who is Leslie #LilBadass DFAC/PNBA/IFBB Pro, PL World Champion, first Super League Athlete, Crossfit Games Athlete, MS 150, Half Marathons, etc Also the State PL He...

In today’s episode we are chatting with Brooke and Calvin Masters – two incredibly successful Physique Coaches and Competitors. Get ready to learn about their practices, how they got successful and how they help individuals of all ages reach and exceed their goals! Who is Team Masters? How did you get started? How are you maintaining your lifestyle while coaching? What some differences...

In today’s episode we are sitting down with coach and competitor Renee Schneider. Renee shares with us valuable insights into how to crush it as a client and coach. Tune in for applicable strategies to maximize your results and thrive whether you are a client or coach! Intro: Who is Renee? What does being “coachable” mean? Can you share an example of a really coachable client and...

Get ready to have all your hormone questions answered by NP Jordan Kimler of Premier U! In this episode, we’re diving into the world of hormones and providing you with the answers you’ve been searching for. From understanding the different types of hormones and how they affect your body, to learning how to balance your hormones for optimal health, we’re covering it all. Whether y...