Pest Control Marketing Domination Podcast

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the impor...

🎙️ Episode 14 - Season 4 The 2-Year Plan to Build Your Pest Control Success Pyramid Description: In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable...

Today Casey will talk about contact lists for pest control growth: To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and re...

🎙️ Episode Summary: On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly...

🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances. Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what...

In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company.  Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages. We also talk about using Google as a strategy to build your pest control “success pyramid” The introduction of a new plan to help pest control companies start using...

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy. 1. Keyword Research & Strategy What It Is: Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords. How It Applies to a Pest Control Company: Identifying lo...

In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode: 1. GoHighLevel Marketing Software Mastery Setting up automated marketing campai...

In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numb...

Video Content for Pest Control. In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following: Vanity video vs. strategic video Content topic clusters for pest control Creating a long term content strategy and sticking with it. Creating simple but effective vide...

In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea...

On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates. A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in you...

This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with...

In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control The Shift in Marketing Paradigms Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional me...

In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation. Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025. Please leave us a review...

In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies. Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and...

Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coa...

On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to di...

The Pest Control Marketing Domination Podcast Episode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the crit...

Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities. In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIR...

Smarketing For Pest Control In today’s episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth.  Benefits: Build great sales and marketing teams Work together to define leads Work together on a strategy to follow up on leads Share defined goa...

Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company. Benefits: Easy to understand Outlines a plan to use Provides areas to concentrate...

Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services. Benefits: Easy to understand Solves consumer problems Provides easy to understand profit margin Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In August, we will hold an online interactive webinar to he...

Today's episode will discuss the concept of what constitutes a SMART pest control website. Benefits: On-Page SEO Website SiteMap Individual page components Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control....

Today's episode will discuss the concept of goe-targeting or neighborhood style route building to: Benefits: Provide more daily calls Better ETA for customers Reduce overall mileage & vehicle cost Tech familiarity in neighborhoods In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, emai...