Pest Control Marketing Domination Podcast

Season 5, Episode 24 Getting Real About Google Ads for Pest Control In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down what pest control, wildlife control, and lawn care owners really need to understand before spending money on Google Ads. We discuss the difference between traditional PPC and Google Local Services Ads, why a Google Ads “conversion” is not al...

In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis interviews Culley Christensen of The Pest Posse Too in Pismo Beach, California, about how pest control companies can offer organic, green, eco-friendly, and reduced-risk pest control services. Culley explains why green pest control is more than simply changing products. It requires a different mindset, better inspection...

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down how pest control companies can sell more effectively over the phone. The phone is where marketing turns into revenue. Every lead has a cost, and every call is an opportunity to book an inspection, schedule a service, or win a recurring customer. Casey explains a simple five-step framework for taking control o...

Pest Control Marketing Domination Podcast Season 5, Episode 21 Hosted by Casey Lewis Pest control SEO is changing. For years, many companies approached search-engine optimization by identifying a keyword, creating a page and repeating the phrase enough times to hopefully earn a ranking. That strategy is no longer enough. In this episode, Casey Lewis explains why pest control companies need to move...

Pest control marketing does not have to be confusing or unnecessarily complicated. In Season 5, Episode 20 of The Pest Control Marketing Domination Podcast, I explain how to apply the K.I.S.S. method to your marketing and advertising. For this episode, K.I.S.S. means: Keep It Simple and Smart. We discuss practical campaigns that pest control, wildlife control, and lawn care companies can use to ge...

In Season 5, Episode 19 of the Pest Control Marketing Domination Podcast, Casey Lewis discusses how well-planned content helps pest control companies build organic authority, improve SEO, and support Google’s EEAT principles: experience, expertise, authoritativeness, and trustworthiness. This episode explains how pillar pages, topic clusters, blog articles, guides, videos, social posts, FAQs, and...

In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis talks through his real-world experience setting up AI receptionists for pest control companies inside HighLevel. AI receptionists are not one-size-fits-all. A pest control company may need different receptionist setups for missed calls, after-hours calls, weekend calls, termite inspection campaigns, Google Ads funnels,...

In Season 5, Episode 17 of The Pest Control Marketing Domination Podcast , we discuss why every growing pest control company needs a properly managed CRM, sales pipeline, and marketing automation system. The episode focuses on how platforms like HighLevel can help pest control companies track leads, automate follow-up, measure marketing performance, and create better accountability across the team...

Season 5, Episode 16: Traditional SEO Is Not Dead — But Pest Control Search Has Changed Forever For years, pest control companies have focused on the traditional SEO playbook: on-page optimization, service pages, city pages, schema code, backlinks, reviews, and Google Business Profile. Those strategies still matter, but the way consumers find local pest control companies is changing fast. In this...

Season 5, Episode 15: Understanding the 10 Buying Consumers in Pest Control Sales In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down an important sales and marketing lesson for pest control companies: not all consumers buy the same way, and they should not all be sold the same way. This episode explores the classic ATT training concepts of DICEN and FARPS ,...

Season 5, Episode 14: The Phone Call Is the Lead In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down one of the most overlooked growth tools in the pest control industry: your telephone system. A lot of pest control companies spend money on websites, SEO, Google Ads, Local Services Ads, and reviews, but still lose good leads because the phone is not answered q...

In this episode of The Pest Control Marketing Domination Podcast , we bring together the key themes from our recent episodes on SMART pest control websites, organic online best practices, and advertising, and connect them to one of the most important parts of real growth: what happens when the lead comes in . You can have a great website, stronger Google visibility, better local SEO, and a solid G...

Season 5, Episode 12: The Art of Selling Pest Control on the Phone and In Person In this episode of The Pest Control Marketing Podcast , we discuss one of the most important and often overlooked skills in growing a successful pest control company: the art of selling. Whether you are answering inbound calls in the office, following up on leads, or meeting homeowners and commercial prospects in pers...

In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast , we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising . In this episode, Casey Lewis breaks down how pest control companies can use...

In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched. Because the truth is, too many companies think getting a new website means the job is done. It isn’t. A SMART website only works when it is connected to the full ecosystem around it: Google Busi...

In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down the Rhino SMART Pest Control Website and explains what makes it different from the average small business website. This discussion goes far beyond design and gets into the real strategy behind building a website that serves as a lead-generation asset, not just an online brochure. Casey explains why a website...

Selling more to your existing customers is often easier than capturing a new sale. In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast , we’re talking about upsells and sidesells —and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company. We walk through real-world math examples like: What happens when you have 1...

In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk , and explain why the real key is building internal wor...

Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local Market Before we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t jus...

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what c...

Campaigns for Pest Control Marketing. Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way. In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local...

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3) In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain. Then we tie everything to...

Episode Overview (Season 5, Episode 2) In this episode, we’re talking about the part most companies skip: execution . You’ve built your 2026 plan—now you have to run it long enough to work , especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time re...

Pest Control Marketing Tactics in 2026 Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026 Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who...

Episode Description: Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business , you need to get good at outbound . In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast , host Casey Lewis dives into commercial pest control outbound strategies , inspired...