Pest Control Marketing Domination Podcast

Branding For Pest Control Companies. Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent vis...

Building a 7-Figure Pest Control Company 🎙️ Season 4, Episode 37 In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company —without losing your mind, your margins, or your mission. You’ll start by identifying which of the four stages of growth your company is in today: Start Up: $0 – $250,000 Stabili...

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service a...

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is) Your website should be your best salesperson , not just a pretty online brochure. In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through...

In this episode of The Pest Control Marketing Domination Podcast , Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes. We start by breaking down how to organize your services into clear package pricing —think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito...

In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision. You’ll learn how to ensure no lead ever falls through the cracks , how to automate backburner and drip campaigns for unconverted or one-shot c...

🧭 Overview In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success . We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, s...

Should You Use a CRM in Your Pest Control Company? Hosted by Casey Lewis 🎧 Show Notes Summary If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM? In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies eith...

🧠 Episode Overview Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like Chat...

Episode Overview: Is it the leads or the sales effort? Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?” , we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If you...

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way Host: Casey Lewis Presented by: Rhino Pest Control Marketing Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control bu...

🎧 Episode Recap – Season 4, Episode 29 Finding the right prospects in 2026 In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located...

🎧 Episode Recap – Season 4, Episode 28 In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows. You’ll learn how to clearly map out your pipeline to track every lead and customer, how t...

In this episode of the Pest Control Marketing Domination Podcast , Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask. From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online pr...

🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down the three essential phases of selling a new pest control customer : capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing. You’ll also...

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control. You’ll learn: Why themed ad groups are the foundation of a high-performing campaign How to use phrase match and exact match to isolate high-intent clicks The benefits of separating high-cost keywords...

Episode Summary: Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools —including the AI Live Call Agent —and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience. If you’ve ever wondered...

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wast...

🎙️ Episode 21 – Season 4 The 2-Year Roadmap to Build Your Pest Control Success Pyramid Are you ready to lay the foundation for real, sustainable growth in your pest control business? In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing bus...

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.   LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and docu...

✅ Episode Summary This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year. Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can impl...

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast , host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control . This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains...

🔊 Episode Description: In this episode of The Pest Control Marketing Domination Podcast , host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn. Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in ye...

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control...

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one! If you are serious about being a significant brand in your market, take a listen: How to stand out as a premier pest control company Understand that image is everything.  ​Truck Appearance ​Tech Appearance ​Billing/Invoice ​Webs...