Pest Control Marketing Domination Podcast

Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year: Evaluate your own status in your local market. Assess your competition Create goals and plans for the 90 days in Q3 Take some risks for greater rewards Think about automation for follow up on leads. In ea...

Today's episode will discuss the process and techniques involved in selling pest control services to a variety of different opportunities. We will deal with the following: 10 different types of buying customers The 5-step sales process Identifying sales opportunities and taking advantage of them. Learning the skill of listening Being prepared to sell anything to anyone at anytime. In early Jun...

Today's episode will discuss marketing automation for pest control and whether GoHighLevel is a good answer for pest control. Casey will discuss what marketing automation is and how to use it effectively to maximize your conversions for new sales. In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest...

Google LSA has been a great opportunity to drive quality leads, but with the popularity of this product has it seen its better days? What about Google Ads, is there a better way to set up your campaigns and ad groups to attain better conversion rates and lower acquisition costs? In this episode Casey will discuss the overall dilemma of advertising with Google and making sure it remains profitable...

Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business. In May we will be having an online interactive webinar to fully understand t...

In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those...

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS . When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to dri...

In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI .   ·      DRIVE LEADS   ·      M...

In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication. However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't material...

In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year. Rhino Pest Control Marketing is host...

Do you have a plan for growth in 2024? In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST . If you appreciate the information presented here today, please get in touch with Casey at the email below for more informati...

Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product. The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large. If you are wondering about...

In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process. The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024. If you would like to schedule a meeting with Casey, clic...

In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company. Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠www.rhinopros.com/meetings/casey...

Pest Control Contacts & Database. – Using Your Data For Money! In today’s episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we’re unearthing a gold mine you might overlook: your contact database . If you’ve ever thought your past and present contacts are just names on a list, think again! These contacts can be the k...

How much money do you want or need to spend on marketing for your pest control? In short, there is no simple answer to the pest control budget you should have for your pest control company.   The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for yo...

Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack! Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control para...

In this episode, Casey will discuss the overall idea of creating a pest control sales funnel. What are the sections of a funnel? Top of the funnel Middle of the funnel Bottom of the funnel What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel What are the stages of the buyer's journey? Awareness Consideration Decision How is th...

Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business. In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.c...

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your loca...

In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com...

On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES." Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and ev...

Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championsh...

Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an...

In the episode, the discussion revolves around a budget of $500 per month for Google Ads for Pest Control. This question was raised in the facebook forum called Pest Cemetery. A newer pest control owner was asking about trying Google Ads for his pest control company with a $500 monthly budget. Casey Lewis discusses the in and outs of Google Advertising and figuring out the math associated with mak...