Persuasion by the Pint

We discuss Liver King, John Brinkley, and ''The Goat Testicles Solution"

On this episode, we'll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing . 

On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy. 

On this episode, we discuss 5 classic sales letters every marketer should know and study.

On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising. 

On this episode, we'll be sharing some secrets for using words to cast spells and persuade.

On this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist . We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand. 

This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine , which Sean and I recommend and have used for writing better sales emails. 

On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022. 

This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems.  He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet". Kevin was featured in Dan Kennedy's book, No BS Branding , with 2 of h...

On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value. 

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising.  We also share 17 trigger words that you need to have in your email & copywriting toolbag.   

On this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half. 

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. 

Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We'll be discussing some of the strategies he used to promote his movies and fill theatres.     

On this episode, we talk about takeaway selling and controversial marketing. 

On this episode, we discuss the Brain Science behind Persuasion and Selling Mastery with Isaiah McPeak. 

On this episode, we'll be sharing specific words you should be using in sales negotiations to close more deals;  plus questions you should be using in your emails to increase your response rate. 

On this episode, we'll be discussing how to use podcast or phone interviews as a B2B marketing strategy. If you're trying to reach a C-Suite-level executive, this is a great way to do it. 

On this episode, we'll be discussing one of the most persuasive words in the English language, and why it works. 

On this episode, we'll be discussing some writing and advertising lessons from James Patterson's new autobiography, and a really old book by PT Barnum. You don't want to miss some of the lessons we'll be sharing on this episode - they're gold! 

On this episode, we'll be sharing some marketing lessons from this summer's blockbuster, TopGun Maverick. We'll also dig into a book called the Alter Ego Effect. 

How to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked -  https://snacked.io .