Persuasion by the Pint

On this episode, we'll be discussing a direct mail campaign swiped straight out of Chet Holmes's classic book The Ultimate Sales Machine . 

This week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville.  David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins. 

On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs. 

On this episode, we'll explore how mass mоvеmеntѕ are created & how they attrасt followers. We'll be discussing the classic book Tru e Believer.

On this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the p ower of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency. 

On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing. 

On this episode, we'll be discussing how to sell face to face using stories. We'll also share how Ikea uses persuasion and psychology to trick you into buying more stuff.

On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air. 

This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects. 

On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy". 

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them.  Veronica holds a Ph. D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationshi...

On this episode, we'll be discussing the one sentence that summarizes all persuasion. If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding. 

This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections.  We'll be discussing how small interactions can spark huge outcomes. 

This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.

On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more. 

The Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.

On this episode, we discuss cold reading, psychic persuasion skills, postcard marketing, and more.

This week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates." On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today. We'll be discussing some grea...

This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium. Their goal is to help build and manage successful relationships between sponsors and podcasters. Glenn first started out...

This week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking. Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process. You can find more weekly podcast episodes like this by visiting http://www. LetsTalkMarketing. TV .

This week, I welcome Jason Hairston on the show to talk business and marketing. Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company. After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment. Kuiu mad...

This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian.  She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years. Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and nat...

This week I welcome Josh York on the show to talk marketing. Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide. He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week. It had over 800,000 views...

This week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits. It's essentially gym reimbursements on steroids. Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business. After studying Industrial Engineer...