Persuasion by the Pint

On this episode, David Dutton joins us as we cover a random flight of topics. We'll be discussing a new report on "The Rise of the Apex Consumer" that shows today's consumers don't just engage with marketing; they dissect it, exploit it, and discard whatever doesn't serve them. We'll also cover some other topics like Columbia Sportswear's "Expedition Impossible"- a viral marketing campaign that of...

On this episode, Barna Donovan, Ph. D. joins us to discuss "UFOs, Psyops, and Persuasion". UFOs, Barna is a professor of communication and media studies at Saint Peter's University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs. He is also the author...

On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 7 screenplays, 4 published novels, a stage play, and has consulted on films. Check out their true crime podcast at...

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to wow your prospects and customers with a "big box". We'll share some examples of things that have worked not only for getting attention but also for winning some big deals. 

On this episode, Lucy Broadbent joins us. She is the author of "What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You". Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at  https://www.lucybro...

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we'll be breaking it down on the show. You can...

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal to...

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald's Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing   7. Pinterest's "Best Thing Online Is a Reason to Get Offline" You can access the show notes with links at...

On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is founder and CEO of the annual Killer Nashville International Writers' Conference now in its 21st year, and a contribu...

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship and empowering others has le...

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris A...

On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he's using AI today in copywriting. We also ask the question, "How would your dad have used AI?" if he were around today.

On this episode, Steve Raju joins us on the podcast. He is the author of the new book, "Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You". There are thousands of books about using AI better. Steve's book is different. It's about what AI is doing to you over time - When you still look like you're thinking for yourself, but in reality, the actual thinking stopped happening som...

Returning guest David Dutton joins us for another random flight of topics. We'll be discussing an article from the Independent titled "It's not your imagination. Advertising is getting worse – and it might be deliberate". We'll also talk about Chuck Norris' death. Hard to believe because "death once had a near-Chuck Norris experience".  Lastly, we talk about a successful Missoula billboard campaig...

On this episode, Bill Mueller joins the podcast again to talk about "24 Ways to Tell a Story in an Email Without Telling a Story". Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche. His approach over the years has been simple: People love stories; therefore,...

On this episode, we welcome Patrick Clark to the show. He's recently written a book, under his pen name Will Camden, called "Confessions of a Professional Conspiracy Theorist". It's the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, and how he worked to shape what you think, buy, and believe. It describes h...

On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences. She is the founder of Scentex, an event services company that curates and orchestrates custom fragrances for weddings, galas, meetings, and events. We'll be discussing the science and psychology...

On this episode, we discuss a little-known book called "Obvious Adams: The Story of a Successful Businessman" and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year's Super Bowl ads.

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales -- online and offline.   McGraw-Hill calls Bob Bly "Amer...

On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand.  She's been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at  https://www.morethanwordscopy.com .

On this episode, Jody Raynsford joins the show. He is the author of the book "How to Start a Cult". After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by bei...

On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards f...

On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She's a top copywriter and funnel strategist who helps coaches and speakers "Write Like a CEO" so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System. You can check out her custom...

On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million...

On this episode, we'll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.