Persuasion by the Pint

On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry.  We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https:...

On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com . 

On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker.  He is the author of the  "Rob Versus" series , where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work. Each of his books is jam-packed,...

On this episode, we'll be covering a random flight of topics including:  Humor and Persuasion - how to use humor effectively in marketing.  How to glitter bomb your enemies (or friends). TikTok just reached 10 billion in consumer spending.   

On this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com , a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series "Never Been Promoted" and hosts a podcast of the same name. Known as the "AI Nerd," he also hosts the AI Nerd YouT...

On this episode, we'll be covering another random flight of topics including: A Simple Letter that Launched a Nine-Figure Business Why font size makes your writing more persuasive Examples of a bad ad campaign by the US Army. 

On this pre-Thanksgiving episode, we'll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We'll discuss 4 simple words that can double your sales. We'll also talk about a special way you can look at people to make them like you more. 

On this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive .  His new book not only explains exactly how persuasion works in all forms of human communication, but also presents a clear and effective model you can use to put the chemistry of persuasion to work for y...

On this episode, we'll cover another random flight of topics including a forgotten email technique and how we really make decisions. 

There is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we'll be diving into some of the persuasion tricks they use to influence us everyday. 

On this episode we'll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. 

On this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code . This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.  You can grab your copy here , and be sure to check out David'...

On this episode, we'll discuss how Elon Musk used the anchoring effect to sell Twitter's (X)  subscription model, and how anchoring is used in pricing every day to create perceived value. 

On this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he's become the hottest coach in college football.

This week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology - including his most recent Think Like a Mind Reader .  He is the founder of several consulting companies, a multiple author, world-traveling entertainer, and public speaker for high stake businesses. His client...

On this episode, we'll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease.

On this episode, Tom Meitner joins us to share how he helps copywriters get more business. 

On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.

On this episode, we'll be discussing NetFlix's series "How to Become a Cult Leader". We'll also share the most popular book/ course requested by prison inmates.  We'll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult .  We'll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing. You can test...

On this episode, we'll be discussing controversy, and the reason Jason Aldean's new country music hit is so popular. Plus we'll share the marketing campaign behind pickleball and why it's now the fastest-growing sport in the US. 

We discuss a range of topics on this episode. Is A.I. Getting dumber? We'll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we'll discuss Infotainment and Authority and how to use persuasive framing to get better tips. 

Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter. 

On this episode we'll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks .  51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white label services. Fast forward...

On today's episode, we'll be discussing an old-school direct response ad we found on the back of a vintage 1970's comic book. We'll be talking about why this ad is so persuasive and could still be used today with a few tweaks. 

On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake . Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting.