Persuasion by the Pint

On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client's businesses by $170K in just 6 months using education marketing.

On this episode, we interview Nicki Krawczyk - a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.  

On this episode, we welcome Kevin Donlin back to the show. He's the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com .

On this episode we cover another random flight of persuasion topics. 

On this episode, we welcome Mark Stern of  Custom Box Agency . How Can a  BOX  Transform Your Business? We'll be answering that question in our interview with Mark. His company creates a strategically designed experience for their clients, turning a vision into an event that customers will never forget. You can find them at  https://customboxagency.com .

On this episode, Daniel Den joins us. He is the co-author of the new book "Ideas That Influence". His new book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads your customers are exposed to every day. You can learn more by visiting https://www.bigideasbox.com/free-box-... .

Interview with Joel Dimsdale author of Dark Persuasion. 

On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.

On this episode, Vanessa Bohns joins us. She's the author of the book "You Have More Influence Than You Think". Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other...

On this episode, William Hamilton of Church Posting joins us to share how he's using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at  https://churchposting.com . 

We'll be discussing a chapter of Simon Carmen's new book "Made Your Look"  

On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".

On this episode, we'll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can't Teach a Kid to Ride a Bike at a Seminar - Sandler Training's 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO.

On this episode, Andrea Brizendine talks to us about positioning.

On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated co...

On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.

On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c And since baseball is officially back in season, we'll also discuss how to win in copywriting with solid base hits. 

On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler's appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowbal...

On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?  

On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a "cure".  It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said "There is no law that req...

On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam . 

On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.

On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing. 

On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising . 

More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.