Performance Marketing Unlocked

'Prompt' is the word of the year for PMW Editor, Robin Langford. In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS. In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for t...

Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix. Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its...

How much do we actually make our own decisions? Or are we influenced by people around us? Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental...

Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter. PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis...

TikTok might have convinced its consumer base, but has it convinced brands and advertisers? Still in a challenger position, TikTok is constantly experimenting with new products in a bid to draw advertisers away from its competitors Facebook, Instagram and YouTube. Although thought of more as an organic brand tool, the Chinese-owned app is focusing on its performance offering particularly for e-com...

The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024. To save you reading the whole report, PMW 's News Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of the UK adland in...

China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market? Jimmy Robinson, CEO and Co-founder of Chinese marketing agency PingPong Digital tal...

"You shouldn't be a marketer". Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains wether its worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox. Visha reveals how you can fail in fast-paced firms and more importantly, what you can learn from it. She divulg...

Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match... With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Walker, Global Digital Marketing Lead at Dufry, talks about the overrated cost of...

Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media. In this episode, Paula describes the benefits of different platforms from TikTok to Instagram to LinkedIn. She explains the blurred...

AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers. Software engineer, turned lawyer, now CEO of MDRx, Tom Grogan is uniquely positioned to advise the biggest brands on tech strateg...

Diversity as a topic comes up in most panels, events and was unmissable at Cannes. But what are agencies actually doing to challenge inequality when hiring new talent? The UK is the one of the worst western economies for equal access to opportunities and this week's guests are on mission to change that. Rob Jackson founded WYK; a digital marketing enterprise providing courses to underrepresented g...

No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable consumer behaviours. To provide marketers from brands and agencies with clarity for their own media planning, and their competitors', PMW delves into the IPA's Bellwether quarterly report which dropped first thing this morning, revealing where...

Performance marketing is overrated, said Duarte Garrido boldly to an audience of Performance Marketing Unlocked listeners... but why? From professional Chef to social media at Sky, Coca-cola and then Head of Omnichannel at Standard Chartered Bank, Garrido joins the podcast to unlock the brand to demand marketing approach. He teaches how to spend your media budget and prove its value, reveals the t...

For a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before? In this extra bumper episode, we bring you three interviews: Snapchat, Jon Evans (host of the Uncensored CMO and CCO at System1) and Billion Dollar Boy. [04:54] Snapchat's Fintan Gillespie explains why e-commerce is broken and how AR can bridge the phygital gap. Fintan explain...

"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed. In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last ye...

It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of Creativity for its 70th year. PMW are covering the festival by delving into the relationship between advertising creativity and data led performance marketing. The Cannes Versus Machine series features a 3-part podcast series interviewing some of...

The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. It was this startling statistic that began PMW's investigation into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we thi...

Influencer marketing is coming of age. It's making its way through the stroppy teen years of regulatory issues and Kim Kardashian, and is now cementing itself as a serious – and lucrative – marketing channel. Scott Guthrie, Director General of the Influencer Marketing Trade Body (IMTB) warns of the deification of data, reveals why follower count is overrated, and explains the significance of the I...

"Never let a human do a machine's job," said Kate Cox, CMO of AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but what do we do with the time that is saved by AI? Kate saw the 2023 explosion of AI several years back, but explains why we're still in the efficiency stage, and what the real changes will look like in the coming years. In this episode, we ta...

How do you ask the Archbishop of Canterbury for your ball back? Well that's what this week's guest duo Tom Rainsford (Marketing Director, Beavertown Brewery) and Paul McEntee (CEO, PR agency Here Be Dragons) had to do. The marketing double act push creativity to its extremes – so how does this translate into performance marketing? In this episode, PMW's Joe Arthur and Lucy Shelley sit down with th...

“We ain’t in Kansas anymore.” PMW’s first episode of the rebranded podcast speaks to EA Games’ Global Marketing Strategy Manager, Perla Bloom. We unlock gaming communities and virtual spaces starting with the Barbie trailer and that foot clip.  We discuss how to surprise and delight huge fans, how easter eggs can work in marketing, and why NFTs are more than their ‘finance bro’ reputation. Pe...

Microsoft Bing X ChatGPT plans to introduce ads into the generative AI search function. Whilst this maybe an obvious move, the speed of the announcement prompts questions around brand safety and suitability. From bans in Italy, to Wozniak and Musk getting cold feet, the PMW editorial team get behind the scenes of the news of the week in a bitesize episode. Read more at www.performancemarketingworl...

What does innovation really look like? Tech evolutions are hard to keep up with but sometimes the most creative uses are invisible. 'Loud' jacket-wearer Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like for progressive brands and gets into the 'unsexy stuff' within innovations. He also talks about being bold for...

In the past year, Meta has cut almost 30% of its workforce, with  10,000 layoffs adding  to the 11,000 in November, and the 5,000 unfilled vacancies closed. Zuckerberg announced the restructuring as a 'flattening' of the organisation, removing low-priority projects.  This included its recent expansion of NFTs  within Facebook and Instagram, which launched testing less than...