Performance Marketing Unlocked

What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked, our 2 day event with 800 attendees. We begin with a recap from the editorial team at PMW, some 'jokes' from the Editor and a rundown of the biggest topics including ChatGPT, attribution and why advertisers' biggest competitors are d...

A 100-year-old german skincare brand like Nivea is about as risk averse as they come. So how does the Head of Digital convince their boss to try new channels? Adam Wright is this week's Attention Seeker discussing the resurgence of old school media channels, why big brands envy smaller brands and what Bezos did right with Amazon. We get into TikTok and the metaverse and why the need to be first is...

Shelter, the UK housing charity, made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. "Marketing is a really powerful industry" and Helen Saul, Shelter's Head of Marketing, wants to do it for good, not for money. Helen talks through what the end goal was for the campaign, why employee advocacy is underrated and challenges anyone wh...

Who's getting the most attention at the Super Bowl... and why? The editorial team at PMW get behind the scenes of what makes a memorable ad when competing against 80 others that also spent millions. With insights from marketing experts, we discuss which predictions came true, who was missing at the Super Bowl and the secret to advertising success. If you enjoyed this episode, share with friends, l...

It took us a few days, several attempts and one broken keyboard to create this episode, all in the name of one of the biggest events in advertisers' calendar: the Super Bowl. Jon Evans, CCO at System1 and host of the Uncensored CMO podcast, becomes the podcast guest in the build up to the big match. Telling tales of his own marketing flops, we go through some of the biggest wins and mighty losses...

"Search is the most effective way to influence customer purchases with 41% saying that that would be the best way to reach them." Join the cost per mille high club as PMW launches the Performance Marketing Playbook for Travel Brands, the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back...

You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no: it's the opposite. The GM UK for Australian-born healthy food and drink platform Soulfresh explains the difference between performance marketing for a big corporation and a small disruptive brand, why she had to take a road trip of billboards in the UK and how to get att...

Institute of Practitioners in Advertising’s (IPA) Bellwether report for Q4 2022 was released early yesterday morning with hot anticipation from the industry's brands, agencies and marketers. Providing a run down on budgets, spending and forecasts, the report detailed an optimistic outlook for budgets amidst recession concerns, with a U-turn on adspend previously reported in Q3. PMW's editoria...

With over 1.4 million Twitter followers, Cynthia Johnson is an expert in personal branding. A digital marketer by trade and Guinness World Record holder by dream, the CEO of Bell + Ivy explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach. She discusses how she began a business that treats eating disorders remotely, and wh...

Let's begin 2023 with a rundown of the big players. PMW's editorial team discuss the New Year's revelations including the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend. Plus, our top predictions for the year ahead. Subscribe to the podcast to keep up to date and register on our site: www.p...

We did it! We have come to the end of 2022, the first year of Attention Seekers and survived what has arguably been the busiest year in performance marketing to date. In this episode, PMW's Editor Robin Langford, Associate Editor Sarah Dennis and Reporter Lucy Shelley gather round to discuss the top marketing moments of the year, from Musk's madness to Netflix's arrogance, and why 2022 looked more...

Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you the behind the scenes of the biggest news of the week in 10 minutes or less. In the first episode, we also launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut ba...

With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information? Lana Warner, Senior Director of Partnerships and Strategic Solutions at Lotame, discusses if we'll ever reach a global consent consens...

An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. With 1 billion people predicted to be in the creator economy by 2026, we also talk about making noise when it...

Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a company with social responsibility after a 7 year stint at consumer brand M&S. She discusses how the social enterprise had to quickly adapt, how much she hates buzzwords, and...

Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Suresh Balaji co-founded the Web3 Marketing Association to regulate this unpredictable, unnerving and exciting new space. Having recently spent 17 years at HSBC, and acquiring the bank real estate in Sandbox, Suresh answers the most important questions all about Web3... tune in! Hosted on A...

It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success. Gareth has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gi...

The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry. Jo fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance mark...

Let's go back to the naughties... imagine knowing about the internet 20 years before it boomed? That's where we're at with the metaverse, predicted to be bigger than the internet. Aaron Goldman, CMO of Mediaocean finishes this episode in freestyle, after discussing Netflix partnering with Microsoft, explaining why "it's time TV ads did more", and why he sold his data on Ebay. Head to our socials t...

"71% of people see a TV ad and then search for the product online." Retail royalty and captain of commerce Rita Harnett explains why conversational commerce works, what headless commerce is, and why voice commerce causes family issues. We discuss the disaster of empty Heinz shelves, Robert Palmer's sexy girls, and why alarm clocks are so 'in' right now. Head to our socials to end in suggestions fo...

What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the i...

"Change brings opportunity and imperatives." For this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a digital transformation can be overrated as well as delving in and giving us a masterclass on search. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' c...

Marketers have more to learn from Donald Trump than you think, according to this week's guest. We talk about the power of search, why NFTs are overrated and how GDPR does on the dating scene. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram...

"Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in sugges...

Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is...