Performance Marketing Unlocked

Capturing consumers' attention has never been more complex, with fragmented audiences and endless channels. So what makes a good performance marketing campaign? You don't need to look much further than our PMW Awards winners to find out. On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee is joined by our new Deputy Editor, Heather Sand...

Gen Alpha are plugged in to the digital ecosystem, with their own culture, memes, and language that often make them feels out of reach. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Senior News Reporter Bethany Lee sit down with Kate O'Loughlin, CEO of SuperAwesome, to talk about how brands can win the attention of a generation that doesn&#3...

Black Friday is starting earlier, shoppers are hunting for value and AI is changing how people discover and buy. So, how can marketers turn peak season into genuine growth, rather than a race to the bottom on discounts? In this episode of the PMW Podcast, Robin Langford, Editor of Performance Marketing World, is joined by Louis Venter, CEO and Founder of MediaVision and PMW's Senior News Repor...

Apple’s latest adtech crackdown raises big questions for advertisers: is privacy winning, or are walled gardens simply gaining more power? We take a look at arguably the most anti-advertising giant in Big Tech. Also in this episode, PMW’s editorial team discuss the latest launches at Advertising Week New York, including ChatGPT’s fashion try-ons. We also have exciting news about the launch of our...

OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust? Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team discuss the future of the UK's creator economy, assessing whether or not advertisers should be excited at the prospect of a billion dollar industry. Finally, the t...

Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this wish tricky. On this episode of the Performance Marketing Unlocked podcast, Simi Gill, Head of Digital at The Kite Factory, joins host Joe to provide a roadmap for solving this prob...

Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire. On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford and Jaye Cowle, CEO of Launch, join host Joe to talk the future of attribution. Together, the trio create a road-map for how marketers can plug future...

Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal troubles. Can the open web survive? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Senior News Reporter to analyse if Big Tech has become indestr...

AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Lottie Namakando, SVP of the Total Search Practice at WPP Media UK, to explore how advertisers can...

YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an increase in watch hours. On the surface, it feels like a step away from modern measurement metrics – which focus more on engagement rather than impressions – but it might point to a d...

Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On this episode of the Performance Marketing Unlocked podcast, Charmaine Tavassoly Moss, Programmatic Business Development Manager, UK, Bauer Media Outdoor, explains how programmatic digi...

How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across th...

In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head of EMEA at Magnite, joins host Joe to outline the future of connected TV (CTV). Together, the pair dissect how live events like the FIFA World Cup have changed the game, the impact...

The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in a state of uncertainty and subsequently, feeling unsure about their future prospects. In this episode of the Performance Marketing Unlocked podcast, P...

AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influencers survive? To explain the future of attribution, and offer some much needed hope, Adam Ross, CEO of affiliate network Awin, joins host Joe. Together...

The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions. In this live-panel episode of Performance Marketing Unlocked , Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategi...

The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms. In this episode, leading executives from Tesco, Spotify, AEG Global Partnerships, BeReal and Specsavers offer a blueprint for moving past the top-line AI optimism a...

What is the future of performance? For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager at Yodel Mobile, and Charles Taylor, Senior Marketing Manager at Herdify.  They discuss whether the industry is too obsessed with digital, how audience behaviour is changing,...

What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the future of performance marketing. In episode one of Performance Marketing Unlocked's annual Cannes Lions podcast miniseries, we’re cutting through all the 'Cannesdemonium' to bring you direct insights from the industry giants shaping tomorrow. L...

How can you scale performance beyond the obvious channels?  For episode 3 of this year’s Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The Goat Agency, and Claudia Sava, Senior Paid Social Manager at PureGym share their insights.  They discuss how they are adapting to new technologies, which channels should be alwa...

Are marketers still stuck in a binary of data and creative? In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at AUDIENCES and Eraj Lodhi, Founder of marketing agency Plot Out Loud and Creator of Plotcast.  They dive into what metrics still matter, whether a false divide between data and creative...

As the World Cup gets underway, how can performance marketers best leverage the opportunity before them? On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the best ways for brands to win a share of attention during the upcoming FIFA World Cup 2026. Are traditional ad placements the way to go, or is the real atte...

Can marketers afford to still be siloed by channel? In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search Account Manager at Incubeta, and Michael Holloway, SEO manager at Hookflash.  Together, they discuss how the performance stack is converging and...

Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away entirely. How has adland found itself trapped in a state of mutual unrest? On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to break down the core findings of PMW’s 2026 Workforce Report. The...

Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong? On this episode of the Performance Marketing Unlocked podcast, Orlando Wood, Chief Creative Officer of System1, joins host Joe to discuss how shifting from 'salesmanship' to 'showmanship' can build a brand that performs...