Performance Marketing Unlocked

Where will retail media be 12 months from now? Will the UK market finally be as "mature" as the US? Will AI have upended the channel? And will the term itself still be common place? To answer these questions, PMW's Editor Robin Langford (25:00) joined host Joe at Retail Media Summit UK '24. Recorded on the ground at the event, Robin and Joe discuss the channel's top talking points and reveal their...

What's Google's AI innovation strategy? And how is it responding to social media's impact on the search landscape? On this episode of the Performance Marketing Unlocked podcast, Dyana Najdi (23:56), Managing Director for Google Advertising UKI – leading specialist teams who deliver AI-driven solutions for partners and customers – lifts the veil on how the tech giant strength-tests its AI output an...

Will AI help put an end to the agency vs in-house vs in-house agency debate? On this episode of the Performance Marketing Unlocked podcast, Lydia Hinchliff (16:18), Director of Strategy at performance marketing agency, Journey Further, argues why we shouldn't all throw caution to the wind and hop aboard the AI-train, believing instead that a human-driven, holistic approach to both breaking down ma...

What media platforms do marketers prefer to spend on? And using what channels? Perhaps more importantly, how do their preferences align with consumers? On this episode of the Performance Marketing Unlocked podcast, Gonca Bubani (13:04), Global Thought Leadership Director of Media at Kantar, unpacks their latest Media Reactions report, reviewing the findings in an attempt to determine whether or no...

Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world. On this episode of the Performance Marketing Unlocked podca...

Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium. To convince them otherwise, this episode of the Performance Marketing Unlocked podcast features Ed Couchman (20:19), Head of Sales for t...

Maintaining brand safety in advertising is becoming increasingly difficult. From ensuring ads are placed within appropriate contexts to preventing wasted adspend caused by overzealous and outdated exclusion lists, modern digital advertising can be a minefield for publishers, advertisers, marketers and brands alike. And following news that X's lawsuit against the World Federation of Advertisers (WF...

Chrome will no longer be deprecating third-party cookies before H1 2025. Announced towards the end of last month, the news sent shockwaves through the industry, leaving marketers wondering exactly what the future of data collection is going to hold. Seeking to answer all the burning questions, this episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti R...

From sifting through over 600 applicants for single executive jobs to trying to find diamonds in the rough to fill junior positions, it's been a difficult 12 months for the performance marketing workforce – but with the economy trending upwards, are conditions about to improve? This episode of the Performance Marketing Unlocked podcast features PMW's Premium Content Editor, Jyoti Rambhai (3:18), w...

PMW's Cannes Lions 2024 podcast miniseries concludes with this special, AI-focused mini-episode featuring Duncan Southgate, Senior Director, Creative and Media Solutions at Kantar. Recorded during day two of Cannes Lions Festival of Creativity, the discussion centres around AI – particularly generative AI – and marketers' ever-changing relationship with the technology. Duncan joins host Joseph Art...

PMW's Cannes Lions 2024 podcast miniseries continues! Recorded on the ground in Cannes, the second edition of PMW's miniseries looks at the festival in review, unpacking the biggest surprises, lessons and highlights from Cannes Lions 2024. PMW Editor Robin Langford joins host Joseph Arthur once again, offering listeners a flavour of the festival from within the Palais itself. Together, they share...

PMW is on the ground at Cannes Lions 2024! Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette. PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the op...

Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so. This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential...

Interested in flirting with an AI-powered large language model (LLM)? This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest ve...

Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month. This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay....

Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing? This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the lates...

With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce  landscape is becoming increasingly impacted by AI technology. This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Ma...

In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks. This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance ma...

It's all been building up to this. Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead. This episode brings you highlights from the event, discussed by the entire...

The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox? This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities. We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms a...

Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs? In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Tale...

The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers. At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact. In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the...

Who'd have thought you'd see Richard Hammond on a performance marketing podcast? The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important. DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an...

Is marketing and advertising a creative industry or content factory? Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performan...

Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry. As Google begins deprecating its Chrome cookies, where will the $480bn spent on programmatic go? Will it head into black box walled gardens or into the open web? One expert predicts that Musk will sell X by the end of the year, a year tha...