Paul Green's MSP Marketing Podcast

Episode 148 includes: 00:00 A great example of modern direct mail 14:03 Clever automation with calendar bookings 16:47 MSP planning advice from the MSP Podcast Crossover 19:15 Improve sales with ‘relationship signal intelligence’ 29:37 A great book recommendation filled with MSP inspiration Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you to Ian Luckett, the...

Episode 147 includes: 00:00 The benefit to your MSP of identifying a ‘loss leader’ within your service 05:51 The importance of being an adult when a client leaves you 12:54 Great advice about creating measuring objectives, as part of the Ultimate MSP podcast crossover event 15:48 A process expert joins Paul to explain how to easily document the procedures within your MSP 31:38 A book recommendatio...

Episode 146 includes: 00:00 When MSPs should buy clients out of contracts 06:47 The financial numbers that are important to your MSP 18:12 An MSP sales expert joins Paul to break sales down into simple steps 27:42 A book recommendation to help you combine your life skills and business experience to boost your success   Featured guest:   Thank you to MSP sales expert Fiona Challis for joining Paul...

Episode 145 includes: 00:00 How to become an expert at standard operating procedures 08:20 Why your MSP could benefit from creating an ‘authority site’ 15:45 A backup expert predicts what the future could look like 28:41 A book recommendation to help you tackle the most constrained part of your business Featured guest:   Thank you to Mike Andrews from NovaBACKUP for joining Paul to discuss the fut...

Episode 144 includes: 00:00 Why speed is of the essence for dealing with prospects 10:59 Identify a Dream 100 prospect list to accelerate your MSP’s growth 19:40 A productivity expert explains how to do 1 hour of work in 30 minutes 46:26 A book recommendation to help you earn an MBA without the associated cost Featured guest:   Thank you to Blaine Oelkers, the only Chief Results Officer®, for join...

Episode 143 includes: 00:00 The marketing power of admitting your limitations 08:00 Understand the Pros and Cons of using MSP jargon 17:36 A marketing expert explains why email marketing isn’t dead 39:44 A book recommendation to help you create better customer service Featured guest:   Thank you to Nate Freedman from Tech Pro Marketing for joining Paul to explain why email marketing for MSPs isn’t...

Episode 142 includes: 00:00 Why empathy is the core marketing skill to develop 07:33 Paul’s real life example of why ‘before & after’ case studies matter 12:59 The MSP owner who thinks the tech on-site visit is dead 25:11 A book recommendation to help you build trust within internal teams Featured guest:   Thank you to Harold Mann from Mann Consulting for joining Paul to explain why the MSP on...

Episode 141 includes: How one MSP has driven huge growth over the last couple of years – what they did and why Which business cards have a place in your wallet in 2022? Plus on the show this week, a sales expert with advice to make selling much easier for you Featured guest: Thank you to Adam Wootton from Impact Sales Coaching for joining Paul to talk about how MSPs can make selling easier. Adam h...

Episode 140 includes: Why you should be constantly recruiting on LinkedIn – even if you don’t have a vacancy How you can use marketing momentum to grow your MSP Plus on the show this week a branding expert explains the power of a single message Featured guest: Thank you to Mike Verret from Verret and Associates for joining Paul to talk about how MSPs can be better at talking about themselves. Mike...

Episode 139 includes: How to get the most out of your techs’ time The importance of thinking like a prospect, not like an MSP Plus on the show this week why you should write your own book and how to do it Featured guest: Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book. Cassandra Morgan is an award-winning author, writin...

Episode 138 includes: Why every MSP needs someone in a “motherly” role Who should your phone person be calling and what should they be talking about Plus on the show this week, an international MSP expert shares the global differences between MSPs Featured guest Thank you to Shoaib Laher from As.a. Service for joining Paul to talk about the challenges facing MSPs around the world. Shoaib founded A...

Episode 137 includes: How (and why) your MSP should dominate YouTube The technical set-up to give your phone person Plus on the show this week, which tools do MSPs always get wrong Featured guest Thank you to Ben Spector, Zomentum’s Product Manager and MSP consultant, for joining Paul to talk about how to choose the right tools to run your MSP. Ben is a former MSP owner who sold and exited his bus...

Episode 136 includes: Why every MSP needs a phone person, and the best way to recruit yours 3 rules to maximise your personal time Plus on the show this week, what it really means to be a serial entrepreneur Featured guest Thank you to Al Alper from CyberGuard360 for joining Paul to talk about the new ways to sell cyber security and what it means to be a serial entrepreneur. Al Alper is Founder an...

Episode 135 includes: How to earn an extra 100k by running a sales week Why repeating yourself in sales conversations is a good thing Plus in the show this week, how will mergers & acquisitions change over the next year Featured guest Thank you to Harry Brelsford from SMB Nation for joining Paul to talk about what mergers and acquisitions might mean for MSPs in 2022. Entrepreneur Harry is the...

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create ‘evergreen’ content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it’s so dangerous and what MSPs can do to identify and fight it. Len has ov...

Episode 133 includes: How to combat most of the reasons prospects give for not buying The importance of understanding your prospect’s emotional motivation Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling Featured guest Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actua...

Episode 132 includes: Valuable advice for keeping on top of cash flow The benefit to your MSP of doing a ‘ticket frenzy’ Plus on the show this week an industry expert joins Paul to explain why now is the time to get things done and move your MSP forward Featured guest Thank you to Luis Giraldo, Chief Experience Officer at ScalePad and CEO of Ook Enterprises, for joining Paul to talk about why MSP...

Episode 131 includes: Why MSPs aren’t charging properly – and why this is CRAZY The pros and cons of making follow-up phone calls to clients after support Plus there’s an opportunity for extra monthly recurring revenue Featured guest Thank you to Max Pruger, Compliance Manager at Kaseya, for joining Paul to talk about a brand new ‘compliance as a service’ revenue opportunity. This interview with M...

Episode 130 includes: To hell with imposter syndrome! Here’s how to become the truly confident MSP you really are The importance of taking your team out for a walk Plus this week, former MSP and number one LinkedIn expert Andrew Moon shares his advice on the platform Featured guest Thank you to Andrew Moon from Orange Nomad for joining Paul to share some great LinkedIn lead generation tips. Andrew...

Episode 129 includes: A simple Search Engine Optimisation (SEO) technique to rank better for local searches in Google The importance of NOT jumping on a new idea too quickly What your clients really feel when you increase prices Featured guest Thank you to SEO expert Nick Rubright from New Reach Marketing for joining Paul to talk about how to improve your local Google ranking. Nick is the founder...

Episode 128 includes: Why you need to buddy up with a particular type of business to share referrals Understand the special tool from LinkedIn that can boost your profile Plus our guest is an MSP sales expert explaining how to win more business by focusing on people not technology Featured guest Thank you to Heather Harlos, Head of MSP and Channel Marketing at JumpCloud, for joining Paul to talk a...

This special episode includes: Paul talks to the owner of a technology marketing agency about the areas where MSPs should focus their marketing efforts In their extended conversation they also touch on how MSP business owners can adopt a growth mindset Plus listen for insight into how this agency enjoyed considerable growth within their own business over a two year period Featured guest Thank you...

Episode 126 includes: How to make the most of every single piece of marketing content The leadership benefit of really getting to know your team Meet the MSP owner who grew to 100 staff within 18 years Featured guest Thank you to Simon Marcil from Propel Your MSP for joining Paul to talk about how he was able to build his MSP from zero to over 100 staff in 18 years. After graduating in computer en...

Episode 125 includes: How to make your website more engaging The MSP owner who was so frustrated with this tool, he created his own for other MSPs A cure for the distractions that get in the way of business growth Featured guests Thank you to Tony Capewell and Neil Renwick from MSP Dark Web for joining Paul to talk about how their dark web scanner can benefit your MSP. Tony brings decades of exper...

In this week’s episode Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. This week Paul explains what it is, how you can get started, and use it to make the most out of LinkedIn’s Newsletters feature Also on the show this week: How do you comfortably sell cyber security solutions without feeling sleazy? Paul’s featured guest is...