Paul Green's MSP Marketing Podcast

Episode 172 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 ‘4000 Weeks’ and the importance of ‘you time’ to your life and business 07:51 This tool makes hiring techs easier 16:48 How creating an excellent customer experience can help grow your business Featured guest: Thank you to Marc Gordon, The Customer E...

Episode 171 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to structure your day to manage your MSP effectively 6:02 Growing your client base with LinkedIn Live 12:48 How you can retain staff and use data to grow your business Featured guest: Thank you to Darren Strong of Scalable MSP for joining me to t...

Episode 170 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should you use AI for your MSP’s marketing 11:42 Beware of killing sales with ‘samey’ marketing 19:10 Get out of your own way to grow your MSP Featured guests: Thank you to Stuart Warwick and Ian Luckett from The MSP Growth Hub for joining me to talk...

Episode 169 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The marketing advantage of a standard tech stack 09:13 How to use IT consulting to sell managed services 17:46 Compare your helpdesk solution to our expert’s statistics Featured guest: Thank you to Jason Kemsley from Uptime Solutions for joining me t...

Episode 168 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: Why you need to stop for the sake of your MSP The MSP invoice that helps client retention The productivity author on how to get more important stuff done Featured guest: Thank you to productivity author Graham Allcott for joining me to talk about how to ge...

Episode 167 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy, part 3 of 3 ‘how to turn your marketing into cash’ Keep clients for longer with technology roadmaps The author with a book all about other MSP’s secrets Featured guest: Thank you to author Mark Copeman for joining me to talk ab...

Episode 166 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy, part 2 of 3 ‘create an unfair advantage for your MSP by building a relationship with your audiences’ Sell more to current clients by getting the very best out of ‘strategic reviews’ An expert joins me to share how to get more r...

Episode 165 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: The best marketing strategy part 1 of 3: building audiences Start 2023 by selling more to your current clients with this tool A self-proclaimed introverted sales expert on how to out-perform your competition Featured guest: Thank you to Matthew Pollard, th...

Episode 164 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s podcast is all about our special guest, Marcus Sheridan, author of the incredible marketing book They Ask You Answer . He joins me to talk about how MSPs, through content marketing, can become THE trusted voice in their market. Marcus Sheridan is a h...

Episode 163 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s podcast is all about our special guest, Anne Tasker, who grew her MSP to £5m in revenue. She joins me to explain exactly how she did it and the lessons she learnt along the way. Anne founded Zenzero Solutions in 2001. During her 20+ years as Managing...

Episode 162 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: THIS is your MSP’s 2023 goal Can you beat my MSP productivity stack? A $10m MSP owner’s 2023 forecast Featured guest: Thank you to Jamie Warner from E-Nerds and Invarosoft for joining me to share how he grew his MSP to $10m and predictions for 2023. Jamie...

Episode 161 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Fix your MSP’s website navigation 07:42 Three types of MSP sales people 17:32 The MSP who turned a potato into $30,000 Featured guest: Thank you to MSP owner Zach Kitchen for joining me to talk about how he turned a potato into a new client for his M...

Episode 160 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why it’s time for your MSP to fire a tech 06:44 How to make tech news relevant to your clients and prospects 13:54 A pricing expert on how to accelerate your growth 27:02 A great book recommendation about transforming your leadership skills Featured...

Episode 159 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 Is ‘data capture’ dead? 07:02 Why you need to keep Googling your MSP 11:27 Monthly recurring revenue from selling marketing services 25:00 A great book recommendation about discovering the best plan for your MSP Featured guest: Thank you to Andrew Down, IT Channel Leader at Vendasta, for joining...

Episode 158 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 Does automation still have a role to play in dealing with your LinkedIn 08:30 Why a ‘buyer persona’ needs to be central to your MSP’s marketing 15:52 A recruitment expert explains how to find the best new people for your team 35:18 A great book recommendation about coming up with creative solutio...

Episode 157 Welcome to the MSP Marketing Podcast with me, Paul Green. This week’s show includes: 00:00 I answer 3 of the most common MSP marketing questions 12:09 This is what I think about having a Pricing Calculator on your MSP’s website 19:22 An ex-MSP’s journey to create a tool to give you time back 36:07 A great book recommendation about creating great processing within your MSP Featured gues...

Episode 156 includes: 00:00 How to create a ‘moonshot’ goal for your MSP 08:05 Why your techs are NOT too busy for new clients 17:58 A social media expert explains how your business can stand out online 35:31 A great book recommendation about creating great processes within your MSP Featured guest: Thank you to Brendan Kane from Hook Point for joining Paul to discuss how an MSP can stand out on so...

Episode 155 includes: 00:00 How to shape your business with your future lifestyle 07:39 Why you should charge an ‘idiot tax’ 12:45 The right mindset to grow your MSP 27:57 A great book recommendation about breaking through the ceiling to the next level Featured guest: Thank you to Chuck Canton from Sourcepass for joining Paul to discuss the right mindset to grow your MSP. Chuck is a seasoned and d...

Episode 154 includes: 00:00 How best to persuade your prospects in advance 08:28 A ‘Work From Home’ setup that could be a great sales tool 15:14 How to create a new revenue stream from compliance 24:26 A great book recommendation about changing the way you work forever Featured guest: Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream...

Episode 153 includes: 00:00 The 2% mindset for successful people 07:19 How to grab anyone’s attention on LinkedIn 14:43 A potential new automated Pen Test revenue stream 26:37 A great book recommendation about realising any goal Featured guest: Thank you to Alton Johnson from Vonahi Security for joining Paul to discuss a potential new automated Pen Test revenue stream. Prior to Vonahi Security, Al...

Episode 152 includes: 00:00 Why stack fiddling could be wasting your MSP time and money 07:04 How to cement your new client relationships during the ‘honeymoon’ period 15:12 How MSPs can stop ‘revenue leakage’ and reduce risk 32:14 A great book recommendation about increasing your value and growing your business Featured guests: Thank you to Anne Hall from ITagree for joining Paul to discuss how M...

Episode 151 includes: 00:00 Why you should always question every process within your MSP 06:14 What is ’cause-related marketing’… and how could it work for your MSP? 14:15 How MSPs can better manage ‘software as a service’ 30:55 A great book recommendation about using the right words in sales conversations Featured guests: Thank you to George Smith from Augmentt for joining Paul to discuss how MSP...

The Big Quiz: In addition to the normal podcast schedule, we bring you this special show to mark the end of a month-long MSP podcast collaboration. Throughout September 2022, six leading MSP podcasters joined forces to share their combined knowledge and to highlight the other podcasts on offer. The Ultimate MSP podcast crossover event culminates with a special show on Friday September 30th 2022, i...

Episode 150 includes: 00:00 Three more powerful marketing weapons to influence your prospects 08:47 How to best help your staff during the cost of living crisis 19:00 Some great advice about collaboration and time management, as part of the Ultimate MSP podcast crossover event 22:06 A new vCIO revenue stream for your MSP 37:31 A great book recommendation about getting the most out of your day Feat...

Episode 149 includes: 00:00 Create amazing marketing with these 3 influential weapons 09:20 Find out about the $5,000 MSP giveaway 12:45 MSP failure advice from the MSP Podcast Crossover 14:40 What is ‘scrappy marketing’ and how you can use it 27:49 A great book recommendation all about knowing your audience Featured guests: As part of this month’s Ultimate MSP podcast crossover event, thank you t...