Paul Green's MSP Marketing Podcast

Episode 197 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Protect yourself from LinkedIn prospect poachers 05:42 Help techs triage tickets properly 13:00 How consultative selling can improve your MSP income Featured guest: Thank you to Merit Kahn, CEO of SELLect Sales Development , for joining me to talk ab...

Episode 196 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final 2023 Summer Special podcast, I’m joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked with The Hoff, how he established his business to be...

Episode 195 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the second 2023 Summer Special podcast, I’m joined by MSSP Technical Director and cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing career journey, taking in Japanese motorcycle fac...

Episode 194 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first 2023 Summer Special podcast, I’m joined by MSP Managing Director Henry Duncombe. Henry shares with me his fascinating and inspiring story, from joining the business as an engineer to becoming its MD, including the measures he took to ensure the surv...

Episode 193 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The things you love and hate about your MSP 04:10 The power of in-person proposals and scheduled follow-ups 13:46 The importance of authenticity when hiring or marketing to Gen Z Featured guest: Thank you to Emanuel Rose , Founder and CEO of Strategi...

Episode 192 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How a ‘stop doing’ list can supercharge your productivity 04:40 Set yourself up for sales success by taking control of the meeting environment 15:27 Understanding the implications of cyber insurance Featured guest: Thank you to Doug Kreitzberg, Found...

Episode 191 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why the right time is always NOW 05:57 ‘Pre-suading’ your leads 14:45 The secret to progressing from coffee date to closing the deal Featured guest: Thank you to Craig Andrews , Founder and Principal Ally at allies4me, for joining me to talk about ho...

Episode 190 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The ONE nugget of advice new MSPs need 07:09 The benefits of operating your MSP on a four-day working week 15:49 Marketing cyber security without leaning on fear, uncertainty and doubt Featured guest: Thank you to Dana Mantilia , CEO of Cyber Dana, f...

Episode 189 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Your views on the value (or otherwise) of SLAs 05:22 Avoid FUD when marketing cyber security 13:08 The impact of AI on marketing Featured guest: Thank you to Scott Bywater , Direct Response Copywriter , for joining me to talk about how to use AI effe...

Episode 188 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to explain the cloud to prospects 04:39 Getting over you fear of being on camera 13:22 Growing yourself to grow your business Featured guest: Thank you to Nicky Billou , author, podcaster and Millionaire Maker, for joining me to talk about how bu...

Episode 187 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Persuading clients to accept MFA 05:23 The benefits of posting real photos on your MSP website 12:43 The value of public speaking to your business Featured guest: Thank you to Grant Baldwin , Founder and CEO at The Speaker Lab , for joining me to tal...

Episode 186 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Marketing & Business Growth AMA – your questions answered 08:22 A crazy idea to generate clients from LinkedIn TODAY 13:00 Secure your MSP’s future through differentiation Featured guest: Thank you to Paul Katzoff, VP Sales & Managing Partner...

Episode 185 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Upgrade your marketing and sales approach from Passive to Active 07:06 Seven MSP website headlines to swipe & adapt 16:47 Building fruitful long-term relationships with systemised relationship marketing Featured guest: Thank you to Steve Buzogany...

Episode 184 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Marketing your MSP is investment not cost 06:10 Top three lessons on LinkedIn newsletters 15:48 Using workplace psychology to help your business grow Featured guest: Thank you to Alexander Abney-King , Psychologist and vCIO with Abney Global , for jo...

Episode 183 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should MSPs do SEO? 06:15 Improving your outbound call success rate with a ‘pave the way’ letter 11:23 Hate selling? Then try invitations and conversations Featured guest: Thank you to David Newman, Founder and CEO, Do It! Marketing, for joining me t...

Episode 182 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you must give up your break/fix habit 09:08 Three tips for emergency lead generation 22:11 Identifying and remedying failures in B2B sales journeys Featured guest: Thank you to Leahanne Hobson , Founder and CEO of Alinea Partners , for joining me...

Episode 181 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Working out your hourly profit per client 09:39 Why your clients aren’t terrified of cyber crime (part 2) 23:34 Growing your MSP business via acquisitions Featured guest: Thank you to Justin Esgar, CEO of Virtua Consulting Group, for joining me to ta...

Episode 180 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to not get locked in a ‘prison’ of your own design 14:11 Why your clients aren’t terrified of cyber crime 24:15 Reaching B2B audiences using Facebook ads Featured guest: Thank you to Brian Davidson, Co-Founder of Matchnode and Facebook Ads Expert...

Episode 179 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 You can’t expect ‘A Team’ game if you hire ‘B Team’ players 06:18 How to max networking (events not cables) 18:59 Helping MSPs shorten sales cycles and double sales – in 90 days Featured guest: Thank you to Simon Severino, Founder and CEO of Strategy...

Episode 178 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this week’s podcast, I’m joined by MSP owner Tony Sollars for a 121 marketing consult. He won a competition in my MSP Marketing Facebook group . We talk about his business and what marketing he’s already doing to promote it. Then I give him some advice on thi...

Episode 177 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How a change of environment could help boost your productivity 07:03 Three MSP media release ideas to swipe & use 17:27 The future of on-demand sales is AaaS – Anything as a Service Featured guest: Thank you to Mark Wass, Strategic Sales Director...

Episode 176 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Retrain your reticular activating system and focus on the positives 08:01 The MSP Marketing KPIs that matter 17:42 How better communication and follow-up with leads and prospects can dramatically improve growth Featured guest: Thank you to business c...

Episode 175 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Harnessing the power of your unconscious mind 09:19 Remove all friction from your sales 17:09 How a well-designed ‘welcome sequence’ can dramatically improve your email marketing results Featured guest: Thank you to Jeff Felten, The Welcome Sequences...

Episode 174 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Building strategic partnerships within your vertical to promote growth 11:12 Should MSPs do lunch & learns? 20:43 How a servant leader management approach can empower your team to success Featured guest: Thank you to Dan Albaum, Marketing Leader...

Episode 173 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why paying your (small) suppliers faster makes business sense 07:09 The Six Steps from ‘suspect’ to ‘loyal customer’ 18:01 How this MSP uses AI in real life Featured guest: Thank you to Trenton Schuttler of Net Guardians for joining me to talk about...