Paul Green's MSP Marketing Podcast

Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week, get up at 5am every weekday to grow your MSP, and before you do any marketing or sales, you MUST get these foundations right. Welcome to Episode 347 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to use webinars to id...

Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal profile or company page?, and meet the guy who built an MSP from zero to $20 million in six years. Welcome to Episode 346 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Are Facebook ads suddenly hot again for MSPs? I want to s...

How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MSPs can actually make money from AI. Welcome to Episode 345 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The 4 types of CRMs used by MSPs (and which is best) One of the most common questions I get from MSPs when they star...

MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technically superior MSPs lose deals to “average” competitors, and how MSPs can build resilience every day. Welcome to Episode 344 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Every MSP is now a media & marketing company I wa...

MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your MSP website’s MUST answer (or prospects go elsewhere), and the scary implications for MSPs when your clients buy cyber liability Insurance. Welcome to Episode 343 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Deep dive: Ho...

Most MSPs are just copying other MSPs’ marketing and this is a massive problem. Here’s what to do instead. Also this week, LinkedIn’s big algorithm change is SEXY for MSPs, and don’t bother starting marketing until you’ve got these fundamentals in place. Welcome to Episode 342 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The trap of copying other MSPs’ marke...

The average MSP does not need a full time salesperson, here’s what you really need. Also this week, five cool marketing ideas from other sectors, and how to outsource operations without making mistakes. Welcome to Episode 341 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why you shouldn’t hire a salesperson, even if you hate selling Can I be honest with you a...

MSPs, there’s a danger lurking inside my marketing advice… platforms like LinkedIn, Facebook and Instagram are actually “borrowed audiences”. Here’s how to build an “owned audience”. Also this week, how to turn boring compliance updates into lead gen on LinkedIn, and how to sell more cyber security by telling stories. Welcome to Episode 340 of the MSP Marketing Podcast with me, Paul Green, powered...

Hello and welcome to a very special edition of the podcast. For the first time ever, we’re doing a complete deep dive into one of the biggest growth opportunities available to your MSP right now… co-managed IT. Welcome to Episode 339 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow Your MSP 10x Faster With Co-managed IT Before I get into it, I want to tell...

Your MSP’s marketing should feel repetitive to you but fresh to the people seeing it… here’s how that works. Also this week, what margins should you aim for and how to increase them, and you can be an influencer in your marketplace without taking photos of your dinner. Welcome to Episode 338 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why your marketing sho...

Your website is having conversations on your behalf because that’s its job… it’s there to explain who you are, what you do, and why someone should trust you. The question is, what’s it saying? Also this week, why most MSP reporting to clients is ignored, and huge mistakes you’ll make today that’ll damage your exit. Welcome to Episode 337 of the MSP Marketing Podcast with me, Paul Green, powered by...

Should your MSP fire a client? It’s a question almost no one asks aloud, but a lot of MSP owners think about it privately… this is what you need to know. Also this week, analogies to help any prospect understand complex tech issues, and how this guy generated 1,000 highly qualified leads for MSPs. Welcome to Episode 336 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing...

Here are seven ways you can drive more qualified traffic to your MSP’s website… not vanity visitors or random clicks, but people who are genuinely more likely to start a sales conversation with you. Also this week, reasons to add a price estimator to your MSP’s website, and what to do if your referrals have dried up. Welcome to Episode 335 of the MSP Marketing Podcast with me, Paul Green, powered...

Learn how to collect social proof obsessively and build it into your marketing to attract new clients. Also this week, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing. Welcome to Episode 334 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The one marketing habit every MSP should obsess over If there’s one marketing habit that...

Let’s look at how to market your MSP to manufacturers and whether this vertical is even right for you. Also this week, good/better/best pricing for MSPs, and how this 40 technician strong MSP wins clients. Welcome to Episode 333 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to market your MSP to manufacturers Do you want more manufacturer clients for your...

The best way for MSPs to delight existing clients dosen’t actually cost money… here’s 5 ways to do it. Also this week, how to turn your MSP’s success stories into 3 BIG marketing assets, and what if you sold your MSP to your employees? Welcome to Episode 332 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. 5 ways to delight your existing clients without spending...

In this podcast special we’ve joined thousands of other podcasters around the world to take part in something called Podcasthon. I’ve chosen a charity called 404 Stress Not Found, that’s aimed at helping MSPs to cope better, and here’s my guest to tell you all about it… Welcome to Episode 331 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs: How to get help...

Price shopping often doesn’t start with the prospect, it starts with the MSP… find out why. Also this week, why MSPs feel overwhelmed even when things are good, and clever marketing ideas from outside the channel. Welcome to Episode 330 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why prospects price shop MSPs (& how to end it forever) Have you ever had...

Most MSP owners are drowning in marketing tasks, telling themselves they’re saving money or keeping control, when in reality they’re just burning through their time. Let’s discuss how to change that. Also this week, many MSPs use AI badly for marketing, and it costs MSPs 5 figures to win a new client. Welcome to Episode 329 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marke...

People do not buy features, they buy benefits… many MSP’s know this but very few actually live it in their marketing, here’s how to change that. Also this week, is your MSP’s expertise hiding in plain sight? And how much is your MSP really worth? Welcome to Episode 328 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. The most common MSP marketing mistake There’s...

Breaking into a new vertical is one of the smartest marketing decisions you can make for your MSP, here’s how to get started. Also this week, why MSPs are terrified of guarantees, and the huge AI revenue opportunity for MSPs. Welcome to Episode 327 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. No vertical for your MSP? That’s a mistake One of the smartest mar...

LinkedIn is the number one place for MSPs to build relationships with potential clients, and here’s how. Also this week, how your MSP can excite ANY prospect, and the Disney lesson your MSP mustn’t ignore. Welcome to Episode 326 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs: Never be ignored on LinkedIn, again For MSPs, LinkedIn is the number one place t...

Delighting your clients is really important to retention, so it should be systemised in every single MSP. Also this week, AI prompts for MSPs to win new clients, and this is how MSPs lose revenue. Welcome to Episode 325 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. MSPs who don’t do this, risk losing clients Insane retention for your MSP isn’t just about doin...

If you want more hot leads for your MSP, put a price estimator on your website. Marcus Sheridan is here to tell you why this works . Also this week, change your life (and MSP) with this daily habit, and why email is the #1 MSP marketing tool. Welcome to Episode 324 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Why is this so controversial for MSPs? If you wan...

Law firms are a vertical that can be incredibly profitable for MSPs . If you want more lawyers as clients for your MSP, here’s everything you need to know. Also this week, why MSPs are working so hard, and how MSPs are losing revenue. Welcome to Episode 323 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. How to market your MSP to lawyers If you want more lawyer...