Paul Green's MSP Marketing Podcast

Let’s explore whether giving away something for free is a good marketing tactic for your MSP . Also this week, why you must put your personality in your MSP’s marketing, and the MSP that grew from $0 to $36m in 12 years. Welcome to Episode 322 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Is FREE a good marketing tactic for MSPs? Free. It’s a big, shiny word...

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the third step: Convert relationships. Welcome to Episode 321 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Convert relationships Hello and happy New Year, and welcome to our final special episode of this podcast. We’re finishing a thre...

We are continuing a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the second step: Grow relationships. Welcome to Episode 320 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. Grow relationships Hello and welcome to another special episode of the podcast. We are continuing a three-part series this week. E...

We are kicking off a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the first step: Build audiences. Welcome to Episode 319 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge Build audiences Hello and welcome to a special episode of the podcast. We are kicking off a three part series this week. Earlier this...

I’ve asked five people, who are both friends and MSP experts, what they think is going to happen to MSPs next year. Let’s jump straight into our experts’ predictions for what could happen in your world in 2026. Welcome to this SPECIAL Episode 318 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge. 5 expert predictions for MSPs in 2026 Hello and welcome to the first...

The way that prospects are searching for a new MSP is changing. AI is now playing a key role in the research phase, and I’ve got three things you can do today to keep up. Also this week, discover the one action that KILLS sales for MSPs, and the mistakes you’re likely to make hiring your first sales person. Welcome to Episode 317 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP...

The podcast powered by the MSP Marketing Edge Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Do this daily… or fall behind: Find and protect a little bit of time every day to learn something that makes you better. Because if you want your MSP to grow, you have to grow first. Turn $1 into THOUSANDS for your MSP: Let me tell you the true value of every doll...

The podcast powered by the MSP Marketing Edge Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week… Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution. The worst advice for MSPs: MSP growth strategies should vary dependant on context. Do...

The podcast powered by the MSP Marketing Edge Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week… Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security? The reason your MSP’s marketing is so hard: MSPs often struggle...

The podcast powered by the MSP Marketing Edge Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week… Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their power. Why your technicians won’t sell (even to help the client): One of the most frus...

The podcast powered by the MSP Marketing Edge Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week… Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and generate the least amount of profit. The #1 all time...

The podcast powered by the MSP Marketing Edge Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week… Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client. 7 MASSIVE mistakes that stop MSPs generating leads: Most MSPs make a...

The podcast powered by the MSP Marketing Edge Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell. MSPs who do this win new clients faster: If you want t...

The podcast powered by the MSP Marketing Edge Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week… Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP. MSPs: Imagine losing 17,000 connections on LinkedIn over...

The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you can do to address those. How to turn tech newbies in...

The podcast powered by the MSP Marketing Edge Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen right now. Why ignoring Copilot damages MSPs’ retentio...

The podcast powered by the MSP Marketing Edge Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week… Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you should be using right now. Why your MSP doesn’t stand...

The podcast powered by the MSP Marketing Edge Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week… Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is. How to find your MSP’s next 5 clients: Let me introduce you to the concept of the D...

The podcast powered by the MSP Marketing Edge Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it. This video MUST be on every MSP website: Videos on your website are really important. And...

The podcast powered by the MSP Marketing Edge Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week… How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge. 4 huge marketing problems that damage your MSP: These marketing problems do massive...

The podcast powered by the MSP Marketing Edge Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week… 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP. Why MSPs should send personalised videos: Discover how...

The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot the right choice for you? Free Windows 10 end of lif...

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got an incredible and motivating story of resilience. 700 nights of “will the business survive?” Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MSP and SaaS space. As the CEO & co-founder of G...

The podcast powered by the MSP Marketing Edge Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week… Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for years and years. MSPs: Get a better understanding of...

The podcast powered by the MSP Marketing Edge Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week… ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easier. MSPs: How to never drop a ball (no matter how b...