Paul Green's MSP Marketing Podcast

The podcast powered by the MSP Marketing Edge Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week… Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP. Would your MSP tackle a one off project to unlock MRR?: The...

The podcast powered by the MSP Marketing Edge Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week… These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being labelled as unsolicited spam. A simple way to reach s...

The podcast powered by the MSP Marketing Edge Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week… Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise. A free cyber security webinar outline any MSP can use:  Webinars...

The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green. I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his current MSP and is thinking of switching. SPECIAL: Why this business owner will switch MSPs For MSPs looking to find new clients, this is the holy...

The podcast powered by the MSP Marketing Edge Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week… What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources. 3 HUGE questions to ask about your MSP’s clients: It’s very common to hope that the awesome...

The podcast powered by the MSP Marketing Edge Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week… Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for this job isn’t a technician. How your MSP can break...

The podcast powered by the MSP Marketing Edge Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week… They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP. Should your MSP start a podcast?: Lots of MSPs have asked me for advice on se...

The podcast powered by the MSP Marketing Edge Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week… Can your MSP offer an easy first purchase?: One of the biggest MSP marketing hurdles is asking potential clients to go from nothing to a monthly recurring revenue contract. A better way is to give them an easy first purchase. Does your MSP do whatever it takes to keep c...

The podcast powered by the MSP Marketing Edge Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week… Accountable to no-one: A blessing or curse?: There is a huge benefit of being accountable to someone, and being accountable to your team is a great way to make sure you get things done. It forces you to plan ahead, be more disciplined, and be a better team player. The f...

The podcast powered by the MSP Marketing Edge Welcome to Episode 288 of the MSP Marketing Podcast with me, Paul Green. This week… 3 wins for MSPs on LinkedIn right now: LinkedIn is the hottest place for MSPs to go prospecting, the only snag is the algorithm changes. Here are three algorithmic wins for MSPs on LinkedIn right now. Does your MSP’s marketing have personality?: It’s hard to differentia...

The podcast powered by the MSP Marketing Edge Welcome to Episode 287 of the MSP Marketing Podcast with me, Paul Green. This week… Great marketing for Windows 10 end of life: There’s a hot new opportunity – Windows 10. This soon to be obsolete operating system is good for your MSP with this end of life marketing opportunity. Ask this cybersecurity question to speed past phone gatekeepers: Most MSPs...

The podcast powered by the MSP Marketing Edge Welcome to Episode 286 of the MSP Marketing Podcast with me, Paul Green. This week… How to get your MSP recommended by ChatGPT: Ordinary people don’t just use Google for search anymore, many searches are being done using generative AI platforms. Are you ready to find out about GEO and how to leverage it for your MSP? 3 marketing priorities for your MSP...

The podcast powered by the MSP Marketing Edge Welcome to Episode 285 of the MSP Marketing Podcast with me, Paul Green. This week… To grow your MSP, scrap these pointless tasks: One of the curses of the MSP owner is the never-ending list of things that you need to do. Use the 80/20 rule to identify the things that make the biggest difference to the growth of your business. Don’t be scared to presen...

The podcast powered by the MSP Marketing Edge Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green. How one big decision changed this MSP owner’s life Featured guest: Steve Dempsey has been a Managed IT Services owner for over 25 years and only serves small businesses in several different markets in the UJS. In addition he owns a small SEO agency for MSP’s...

The podcast powered by the MSP Marketing Edge Welcome to Episode 283 of the MSP Marketing Podcast with me, Paul Green. This week… Can MSPs grow the business… by being idle?: Sometimes the fastest way to grow your MSP is to do less work, because it’s very difficult to do when your mind is constantly moving from task to task to task. That’s why you need to be idle. When did you last Google your MSP?...

The podcast powered by the MSP Marketing Edge Welcome to Episode 282 of the MSP Marketing Podcast with me, Paul Green. This week… Being a better technician doesn’t grow the business: Being successful has less to do with being skilled and more to do with the way you think. You personally don’t need all the technical skills in order to grow a fantastic MSP, you hire people who can do those things fo...

The podcast powered by the MSP Marketing Edge Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Why April Fool is NOT a marketing opportunity: MSPs should avoid April Fools’ Day like the plague. Same with Thanksgiving, Christmas, and any big national or international event. Marketing on these days is just adding to the noise. Why would a business pick YOUR M...

The podcast powered by the MSP Marketing Edge Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with. The best MSP marketing tactic I learned at an event: It was listening to talk...

The podcast powered by the MSP Marketing Edge Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone person. How the Compound Effect helps MSPs do bett...

The podcast powered by the MSP Marketing Edge Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week… Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website. The perfect MSP sales promotion, that’s 1,000% GUARANTEED to work: What has worked really well for you in...

The podcast powered by the MSP Marketing Edge Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week… No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book. People only buy managed services for one of two reasons: Most purchases are made to eit...

The podcast powered by the MSP Marketing Edge Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week… Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your life so much easier. Why MSPs should add new LinkedIn...

The podcast powered by the MSP Marketing Edge Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week… Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live. How a messy office damages your MSP’s sales: Is your office a pr...

The podcast powered by the MSP Marketing Edge Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week… Are audits still a good sales tool for MSPs?: Sell something small to start building a relationship before selling the thing you really want, which is of course, a managed services contract. Every MSP needs this strategic referral deal: There could be an opportunity for...

The podcast powered by the MSP Marketing Edge Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week… “Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business. Which is better for MSPs: Syndicated blogs or original conte...