Paul Green's MSP Marketing Podcast

Episode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Staff ‘red flags’ you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk about mergers and acquisitions in the MSP ecos...

Episode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises, for joining me to talk about how systemisation an...

Episode 220 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Five marketing myths that are holding you back 06:18 This tool sells more to your clients 13:33 The secrets of successful Facebook marketing Featured guest: Thank you to Trevor W. Goodchild, Facebook Ad Policy Specialist, for joining me to talk about...

Episode 219 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What is remarketing, and how can it help your MSP? 08:22 Five more common website mistakes 19:47 How this MSP grew from 0 to 25 staff Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured Technology Group, for joining me to talk about ho...

Episode 218 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is Facebook a viable promotional tool for an MSP? 05:44 Five common website mistakes 19:22 How ’emotional content’ can help you connect with prospects Featured guest: Thank you to Matt Tompkins, President of Two Brothers Creative, for joining me to t...

Episode 217 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final of our series of Special Episodes, I’m joined by cold-calling expert Derek Marin. Derek shares some of the advice and tips he’s learnt from cold-calling, and offers me live feedback when I try cold-calling for myself. Featured guest: Derek...

Episode 216 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I’ll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some of the thinking that will help you achieve your b...

Episode 215 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first of our series of Special Episodes heading into 2024, I’m joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of the stories and secrets, and tells the tale o...

Episode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpatrick, podcaster and President of Rialto Marketing,...

Episode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the ‘gatekeeper’ 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank you to Ryan Sherrer, Director of Marketing and Spe...

Episode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & CEO at Servosity, for joining me to talk about...

Episode 211 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Client doesn’t pay? Take the service away! 06:49 New starter to superstar in 50 weeks 14:33 Practice your sales technique – but NOT on your prospects Featured guest: Thank you to Robert Gillette, founder of MSP Dojo, for joining me to talk about why...

Episode 210 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you make your marketing as compelling as Star Wars? 06:59 The psychology of three-tier pricing 13:12 Free yourself from time-suck activities with a Virtual Assistant Featured guest: Thank you to Michele Ibbs, owner of I’m Your P.A., for joining m...

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this ‘secret’ LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential clients Featured guest: Thank you to Jim Haney, Vice...

Episode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, Recruitment Consultant at beaumont IT, for joining...

Episode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 An MSP horror story you’ll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for joining me to talk about how MSPs can use a brand vi...

Episode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrady, CEO of SolCyber, for joining me to talk about s...

Episode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP of Growth at Lyra Technology Group, for joining m...

Episode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin, Executive Director of BNI Melbourne Central, for...

Episode 203 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What are YOU using AI tools for? 05:21 Creating engaging content for LinkedIn 14:47 Improving your employee and client satisfaction and retention rates Featured guest: Thank you to Stephen Spiegel , Founder and CEO of Crewhu , for joining me to talk...

Episode 202 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to encourage ‘ghost’ prospects to re-engage 07:45 Grow your LinkedIn connections and email database at the same time 20:36 Leadership, true client partnerships and the voice of the CIO Featured guest: Thank you to professional speaker and author...

Episode 201 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How do you balance users with tech recruitment? 06:12 Save time and improve consistency with shortcut apps 13:00 Help your clients get ahead by taking advantage of AI Featured guest: Thank you to Manuj Aggarwal , Founder and Chief Innovation Officer...

Episode 200 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. One of the things I get asked most often is what other successful MSPs are doing, so in this episode I’ll be sharing the stories of some of the MSPs I’ve worked with over the years, and I’ve raided the vaults for the guests that truly inspired them or helped the...

Episode 199 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Improve your productivity by eliminating ‘noise’ 07:00 Sell more by uncovering prospects’ pain points 13:40 Communicate effectively with your non-technical prospects Featured guest: Thank you to professional speaker and communications expert Don Coll...

Episode 198 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Keep your foot on the marketing gas pedal 07:19 The huge impact of using personalised video in your prospect and client communications 15:35 Protect your clients from their staff and themselves Featured guest: Thank you to Jacob Prime, CEO & Co-f...