Paul Green's MSP Marketing Podcast

The podcast powered by the MSP Marketing Edge Welcome to episode 247 of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I share how successful MSP owners debunk the 60-hour work week myth, proving that working around 30 hours per week promotes better health, stronger relationships, and strategic business growth. (jump to) I also discus...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I explain why it’s so important to lead by example in your MSP, as your team’s behaviour will mirror your actions more than your words.  (jump to) I also share a story of an MSP owner who successfully took a t...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I encourage you to assess your prospects to ensure they are the right fit for your MSP.  Assess their value appreciation, willingness to follow advice and pay fairly, dependence on technology, and timely payme...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to) I also explain how you can generate endless marketing content ideas by engaging in re...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to) I also question whether your MSP’s market...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactical effor...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact.  LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be useful...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities.  (jump t...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients.   (jump to)...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement.   (jump to) I also tell you why email remains the powerhouse communication tool for M...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I reflect on what it really means when a prospect says “no”.  Often it actually means “not yet”.  Building trust over time through multiple touchpoints can transform rejections into future opportunities.   (ju...

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green . This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (ju...

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of practical ways that...

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership coach and Senior Partner of Magna Leadership Solu...

Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian Hoppe, for joining me to talk about his experience...

Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koala B2B, for joining me to talk about ‘intent data’...

Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Michael Nelson, Co-founder of Scaled, for joining me...

Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 16:45 Attract your ideal clients with strategic content marketing Featured guest: Thank you to Kristi Mitchell, Founder of Ma...

Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, including AI tools and GPTs, and how advancement...

Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder of Case Study Buddy, for joining me to talk about h...

Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO & CPO Mark Herschberg , for joining me to talk...

Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed IT, for joining me to talk about how he achieved o...

Episode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duffett, Speaker and Trainer at Let The Geek Speak, fo...

Episode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones, for joining me to talk about how MSPs can use You...

Episode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & marketing strategist Chaya Glatt, for joining me...