Paul Green's MSP Marketing Podcast

In this week’s episode Have you seen the idea of having a dispatcher on your helpdesk to answer all calls and triage them? Paul believes this isn’t just a great role for greater efficiency and enhanced customer service – it can give you a marketing advantage too Also on the show this week, a lead generation expert joins Paul to share some simple LinkedIn tactics to improve your return on time spen...

In this week’s episode What exactly makes your MSP more attractive to a potential acquirer? This week Paul has the answer. Two guests – one a former MSP owner, and the other the person who bought his business – join Paul to share their journey Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your marketing message – find out exactly what you can s...

In this week’s episode It’s the ultimate goal for every MSP: Another ‘bonded client’ who will stay for 10 years or more. This week on the show Paul explores how best to start the long bonding process with brand new clients, to practically guarantee long and profitable relationships Also on the show, the next phase of creating your one page marketing plan. This week it’s all about your niche – find...

In this week’s episode To attract new clients you must understand who they are and what they really want. This week Paul tells how this information fits into your one page marketing plan Have you ever done some marketing that just didn’t work? Paul explains the Marketing Triangle, and how it’s a test to make sure all your marketing basics are correct Plus listen for a phishing expert’s advice on h...

In this week’s episode What do clients actually buy from you? Because it’s not “technology” or “solutions”. This week Paul explains that figuring out what business owners are actually buying, and understanding their true motivations, will make your sales so much easier Also on the show this week, if you haven’t yet got a one-page marketing plan, Paul is going to help you create one over the next f...

In this week’s episode Yes, we’re all suffering from webinar fatigue. But don’t let that stop you from creating your own. There are huge benefits to creating and running your own webinars. Paul explains how to get started in this week’s episode Also on the show this week, the better way to sell cyber security. Paul’s featured guest started his career in cyber security for the military and has some...

In this week’s episode You not only need to increase your prices, but you need to so regularly. Listen to this week’s MSP Marketing podcast for some great advice on how increase your MSP’s prices Also – if the main marketing messages are led by the technology you sell, it’s time to change that. This week Paul explains how leading with ‘outcomes’ can have a massive impact on your MSP’s sales Plus,...

In this week’s episode Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away Also on the show this week, ther...

In this week’s episode If the limit of your prospect’s technical knowledge is them taking a screenshot on an iPhone, how can they understand the technology solutions you’re trying to sell to them? It’s all about making your services feel relevant to them. And this week Paul talks about how you can do this Also on the show this week, how do you feel about attending physical networking meetings? If...

In this week’s episode You know your MSP is different to your competitors, but how can your prospects tell you apart (and therefore decide they must choose you?). It all comes down to having a USP – a Unique Selling Proposition. And this week Paul explains precisely what yours should be Also on the show this week, did you know your MSP-branded polo shirt could lose the sale… as could your nicely i...

In this week’s episode Are you ready for total market domination in 2022? Now THAT’S something big to aim for this year 😃 In this week’s podcast Paul talks about how to totally dominate your area through systematic, persistent marketing. It’s easier than it sounds because most of the MSPs you’re up against will be doing very little marketing Also on the show this week, the best things to talk abo...

In this week’s special episode What a way to start 2022. This is the second of our two podcast specials to help you position your MSP for growth this year A large panel of industry experts join Paul to share the most valuable piece of business advice they’ve ever been given From ‘jumping in with two feet’ to ‘ensuring true compensation for skills’, the panel have tons of invaluable advice to share...

In this week’s special episode As 2021 draws to a close, now’s a great time to position your MSP for growth next year. This is the first of two podcast special episodes aimed at helping you A panel of industry experts join Paul to look at the recipe for successful MSPs They look at everything from ambition to delegation and processes to mindset. As one guest says “businesses grow to the size of th...

In this week’s episode Does the idea of introducing ‘live chat’ on your website give you the shivers and feel like a massive burden? This week Paul explains how this feature, when used correctly, can help to generate more leads for your MSP Also on the show this week, did you know you that you are unconsciously setting the ‘warmth’ factor of everyone working in your business? Warmth is critical to...

In this week’s episode Do you think like prospects think? If you can put yourself in the shoes of the prospect and think through what kind of journey you’d like them to have with your MSP, that will be a huge marketing advantage. This week Paul explains how to design the perfect prospect journey Also on the show this week, how you can improve the business by using data points to make positive chan...

In this week’s episode We know it’s not good, but why do we allow chaos to run riot in our businesses? This week Paul explains how to banish chaos and put your MSP on a new growth path Also on the show this week, the difference between your clients’ “real” and “perceived” problems. How to identify which is which and get to the core of the real problem And this week’s featured guest joins Paul to e...

In this week’s episode Does cash flow keep you awake at night? If it does, this is definitely the episode for you. Paul explains how certain aspects of the MSP business model can improve your cash flow and your sleeping habits! Also, what’s the connection between a successful MSP and that 90s Keanu Reeves film about a runaway bus? Speed! This week Paul dives into the business benefits of being a f...

In this week’s episode You want more revenue? Great – Paul’s got 3 quick wins for you Also this week, do you obsess over the right things? Making your clients’ lives easier is something worth sweating over. Paul explains what it could mean for your MSP Plus, can you tell your prospects good stories about tech, rather than the dry facts? This week’s guest describes the benefits of becoming a great...

In this week’s episode There’s a 99.74% chance that if you run an MSP, you love a good gadget. This week, Paul takes a look at some productivity toys, aimed at helping you take better notes Also on the show this week, do you and your team have a ‘growth mindset’? If you have one, you’re more likely to do what you want to do with your life. Paul takes a look at what a growth mindset is, and how you...

In this week’s episode Are you prepared to out-spend your competitors to attract new clients? You will be when you calculate the Average Lifetime Value (ALV) of a client to your business! This week Paul takes a deep dive into how you can link your marketing to the ALV of a potential new client It can be hard for a prospect to jump straight into a monthly recurring revenue relationship. Paul explai...

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs Also on the show this week, we look at a better way than appraisals to improve your staff’s performance Plus, do you find it hard to stop talking tech with potential clients? This week’s featur...

In this week’s episode Ever ruin something because you didn’t know, what you didn’t know about it? Recently Paul ruined a watch for this very reason. This week he explains how you can educate your users to avoid disasters and the resulting benefit to your MSP Also on this week’s show, is your marketing pot empty with no new prospects in the pipeline? Paul has some great practical advice on how to...

In this week’s episode Are you one of the wasteful 48 per cent? Stats show that 48 per cent of people waste valuable sales opportunities by not following up with a prospect. This week Paul explains how you can fix this and increase sales for your MSP Also on this week’s show, how to help your team to solve their problems without getting bogged down in problem-solving. When someone presents you wit...

In this week’s special episode As a thank you for listening and supporting this podcast, Paul has pulled out all the stops to pack this milestone episode full of value Previously a few MSPs have appeared on the show to reveal their secrets, but this week’s 100th episode features a panel-full of successful MSPs joining Paul. Justin, Will and Richard will be answering listeners’ questions and discus...

In this week’s episode What gets your staff into work every day – passion or pay? Sometimes it’s a combination but maybe it’s more one than the other. This week Paul helps you identify their motivations, which can make it easier to grow your MSP Also on this week’s show, do you know how to truly measure success every day? Paul has two simple but hugely powerful things you can do to make sure you s...