Paul Green's MSP Marketing Podcast

In this week’s episode Is is possible to buy cold data and turn it into clients for your MSP? This week Paul deep dives into what type of data you could buy and how best to use that data for prospecting Also on the show this week: When you achieve your business goals, will that give you the lifestyle you most want? Put another way, are your business goals aligned with the vision for your life? Pau...

In this week’s episode Of course you’d love to appear at the very top of Google when a ‘hot buyer’ is searching for a new MSP. In many cases you’d need to use Google Ads to achieve this… but are they really worth it? This week Paul dives into the pros and cons of Google Ads for MSPs Also on the show this week, it’s the second half of Paul’s masterclass on PR. Listen for 10 practical killer ideas f...

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to s...

In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients This deep dive into increasing web traffic touches on many tactics, inclu...

In this week’s episode Do you feel uncomfortable about submitting a quote in a proposal or increasing your prices? Many MSPs worry about this, but this week Paul explains why you should always be the most expensive MSP in town Speaking of proposals, how do you stop wasting time submitting proposals to people you never hear from again? This week’s featured guest talks about the importance of captur...

In this week’s episode Want your MSP to stand out in the crowd and really be noticed? There is a solution that involves your car and a LOT of vinyl plastic. Check out Paul’s brilliant tried and tested method for making a lot of noise and being seen in the marketplace Also, did you know your MSP needs a Star Wars-esq opening scrolling story? Okay, maybe not literally yellow text fading into the dis...

In this week’s episode Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This week Paul talks about branding for MSPs and what you should focus on In a related subject, how do you stand out in a vast ‘field’ of other MSPs? The answer is to be a purple cow, and Paul explains what it is, and how to use it to grab your prospects’ atten...

In this week’s episode YOU know you’ll do an awesome job for a potential new client, but how do you convince THEM of this? You need to totally remove the perceived risk of dealing with your MSP. This week Paul looks at risk reversals, also known as guarantees Also, while online ‘gated content’ can help you build your database, which pieces of content should you protect (unless someone enters their...

In this week’s episode Doesn’t it feel like there are a million things to focus on AT THE SAME TIME to grow a successful MSP? In terms of growth, there are really just three things to focus on. This week Paul looks at the right way to think about your business’s growth Also, how would your MSP cope if you suddenly disappeared… literally, right now? From kidnapping (!) to illness, there are several...

In this week’s episode You’re listening to a podcast for MSPs, so you’ll know all about glorious ‘monthly recurring revenue’… but do you know how best to grow it for your business? This week Paul shows you the 3 core areas to focus on Also, do you have your ‘scatter work’ under control? On the show Paul explains what ‘scatter work’ is, why it’s inevitable and how to get it under control so you hav...

In this week’s special episode Have you ever wondered how you’re going to generate millions in revenue for your MSP? In this special episode, you can hear how one owner did it Jamie Warner of eNerds joins Paul to explain exactly how he grew his MSP organically to over A$9 million in revenue Also in this special episode find out how he commercialised a solution to fix an internal issue, and created...

In this week’s episode With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some...

In this week’s episode One day you’ll want to sell your MSP. It might be years away, but it’s a good habit to start to look at your business now,  in the way your potential buyer will in the future Want to get even more traffic to your website? An SEO expert joins Paul to reveal what else you can do to optimise your on-line presence Speaking of your website, have you heard about ‘exit intent pop u...

In this week’s episode Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. This is the right way of thinking for the long-term… but you absolutely never ever want to hire a commission-only sales person. Paul explains why in today’s podcast Also on the show this week, how do you go about getting free publicity and what d...

In this week’s episode It’s not in any way about being lazy – but you do need to stop personally working on so many tasks. If you free yourself from jobs that someone else can do for you, then you can focus your valuable attention on growing your business… and actually enjoying life. This week on the show Paul explains how you can do this Also on the show this week, you may have noticed that Linke...

In this week’s episode One of the easiest ways to get new clients is to find other businesses that have the same clients as you, but aren’t in competition with you, and form a strategic partnership. Paul tells you how to do that in today’s podcast Also on the show this week, we all know web traffic can be increased with better Search Engine Optimisation, but is it really something you can do yours...

In this week’s episode There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you don’t find out it’s a bad time the hard way. You’ll discover the best times to do strategic review meetings Also on the show this week, a great piece on offline marketing. Sure, online tools are easy (Facebook, Google, email etc), but there are a load of ot...

In this week’s episode You know you’ve got to do it at some point, but are you nervous about putting up your prices? Especially during these challenging times? This week Paul explains how and when you should make an increase Also on the show this week – you could win an incredible prize. Listen to find out how to win a brand new smart watch Plus listen for a list of the best qualifying questions t...

In this week’s episode What’s the best way to build trust with prospects quickly? Lots of genuine reviews from your clients. Getting them can be a challenge, so this week Paul explains how to do it Also on the show this week, in-depth guidance on starting your own podcast – whether it’s worth the hassle and how to get started. You’ll get a peek behind the scenes of our podcast Or if a podcast isn’...

In this week’s episode Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationship with your contacts by giving them valuable content. This week Paul talks about how frequently you should be posting content on LinkedIn Also on the show this week, a cyber security expert joins Paul to discuss how you can best demonstrate value to your cli...

In this week’s episode If you find writing content for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects? Plus there’s a great book suggestion all about how your people can drive your profits. And a special guest expla...

In this week’s episode If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects? Plus there’s a great book suggestion all about how your people can drive your profits and a special guest explai...

In this week’s episode You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks about the new trend of never ending working – and why it’s bad for you Also on the show this week, what exactly is a ‘trust badge’ and why should your website have one? Plus there’s a brilliant interview with a special guest who has a service that can 1) stop you...

In this week’s episode It’s a challenge facing most MSPs: how can you grow bigger… with a small team? Well, this special episode will definitely help Paul has an extended interview with an MSP owner who achieved huge success with a small team His fascinating journey has been broken down into 9 critical areas for you to focus on Show notes Out every Tuesday on your favourite podcast platform Presen...

In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you Also on the show this week, when you should and shouldn’t hand over your ma...