Paul Green's MSP Marketing Podcast

In this week’s episode Do you create technology roadmaps for your clients? Then you really should create a development roadmap for your own business too. This week Paul details how you can create a clear plan for the next couple of years, to help you focus on the right things Also on this week’s show, did you know bees and your prospects have something in common? In the same way flowers use someth...

In this week’s episode Does your team make the same mistakes again… and again… and again? Ever considered that this is actually down to you? This week Paul has some great insight into how you can eliminate this problem Also on this week’s show, a financial expert joins Paul to talk about which numbers you need to focus on, to grow and increase your profits Plus, what’s your ‘happy balance’ score?...

In this week’s episode One of the reasons why it’s REALLY hard to turn a break/fix client into a managed services client, can be down to how they perceive you. Join Paul this week to find out how you can encourage them to flip over and become Monthly Recurring Revenue Also on this week’s show, what the future looks like for your helpdesk solution. Paul’s special guest gives insight into the most r...

In this week’s episode When can cleaning the dishes suddenly become really appealing? Or when does Facebook become welcome, rather than be an annoying distraction? That’s easy – it’s when you’re procrastinating! This week Paul looks into why we let ourselves get distracted and what we can do to stay focused Also on the show this week, Paul’s special guest talks about something that Steve Jobs used...

In this week’s episode Words have power – be careful which ones you use! This week Paul unpicks the terrible words used by many MSPs, that can be a real turn off for your clients and prospects Also in this week’s show, an MSP customer satisfaction expert details how best to survey clients and what to do with the results Plus Paul talks about the kind of meetings that will help your MSP to grow (an...

In this week’s episode Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about Paul’s formula for a great marketing ‘funnel’. You can make it much easier to attract new leads and turn them into clients with this detailed 10 step marketing machine Also on this week’s show, how to increase the fun at work and improve productivity at the...

In this week’s episode There’s nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your prospect… putting in your proposal… answering their questions… and then losing the sale, right at the last minute 😔 Paul and many of his MSP clients have doubled their sales conversion rate by implementing one tactic before the meeting – find out what it is i...

In this week’s episode Sure, you may get SOME referrals from happy clients – but why don’t they all send potential new clients to you? This week Paul explains why there are many potential referrals you’re not aware of and what you can do to make them appear Also on this week’s show – there are some big opportunities that can put you in the best position for growth this year. And Paul’s joined by a...

In this week’s episode It’s not being selfish – it’s being smart. This week Paul talks about the importance of making sure your business pays you, the owner, first. And how hiding away money could actually help you spend more in the right areas, such as on your marketing Also on this week’s show, does your MSP do sporadic maketing, or does it have a marketing machine? If so, like all good machines...

In this week’s episode It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show Paul explains how old forgotten data could uncover some brand new surprise revenue for your MSP Also – starting to use the services of a part-time virtual assistant could be even easier than you think. Listen as Paul’s joined by an expert in the field to e...

In this week’s episode Does this vicious circle sound familiar? To grow your MSP, you need to do more marketing… but you don’t have time to do marketing, so you can’t grow. If that’s you right now, check out Paul’s special month of episodes about productivity For the next 3 weeks Paul’s joined by an expert who can help you use time more efficiently – this week he’s joined by the creator of the inc...

In this week’s special episode LinkedIn is a stunning tool for prospecting. And vastly under used by far too many MSPs On this week’s show Paul dives into why you should readdress your relationship with LinkedIn and how to maximise the platform to help find new clients Check out Paul’s simple but effective advice to make LinkedIn truly work for you. And more details about his ‘Three C’s’ – Connect...

In this week’s special episode Every MSP has one. And being honest, most of them are rubbish… we’re talking about websites in this week’s special episode Join Paul to discover what you can do to fix your most important marketing tool Paul takes you through the 10 fundamental things to improve on your website Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green ,...

In this week’s special episode Time to focus on the things that will make a REAL difference in your MSP this year. As we start what could be another unusual year, Paul presents the 5 most important things you need to focus on Join Paul for this special episode in which he discusses how to conquer 2021 with the best mindset, daily actions, website, social media, digital footprint – and more Show no...

In this week’s special episode So you’ve heard Paul talking about how MSPs can be better at marketing. But would you love to know how to practically apply his ideas to your business? MSP owner Tom Fisher wondered exactly that. And this special episode is dedicated to the 121 marketing consultation he won with Paul Listen to hear Tom align his life goal with his business goals. Plus discover how he...

In this week’s special episode As most years end we normally tend to review the last 12 months, but of course 2020 has been no normal year. So in this special show Paul has decided just to look ahead to the opportunities coming up in 2021 In predicting what the next 12 months may bring for MSPs, Paul’s joined by two of the most respected experts in the channel, Nigel Moore and Karl Palachuk , to d...

In this week’s episode There’s more to YouTube than endless videos asking you to “hit Like and Subscribe!”… there could be a very real benefit to your MSP by getting more heavily involved in video. This week Paul’s joined by a former MSP owner who had great success with YouTube and explains what he actually did Also on this week’s show, it’s really important to create content that educates your pr...

In this week’s episode Worried how your customers will react if you outsource your helpdesk? Don’t worry. On today’s show we’ve got a positive way to tell them Also on this week’s show, an MSP sales expert joins Paul to explain how you can dramatically improve your sales revenue, simply using a pen and a white board And how much are you willing to spend on securing a new client? Paul has an idea f...

In this week’s episode Your clients aren’t just there to help you build the business financially. On this week’s show Paul explains why they’re also a valuable source of content ideas to fuel your long-term marketing strategy Plus on this week’s show, you may have heard that the internet giants use A/B split testing to make their websites better at converting traffic into sales. Paul reveals how y...

In this week’s episode Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just run by you’ on a daily basis. However Paul talks you through something you can do to reduce the endless stream of questions – leaving you more time to focus on growing your business Also on this week’s show – why MSPs don’t do any consistent marketing… and...

In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and...

In this week’s episode Don’t worry, they won’t be able to see when you’re going to the dentist… but giving your leads and prospects access to your calendar is the ultimate way to move your relationship with them forward. And this week Paul explains how best to use a clever booking system on your website Also in this week’s show, now could be a great time to expand your team, especially with a 2nd...

In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that Also on this week’s show; your MSP is not g...

In this week’s episode Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance Also on this week’s...

In this week’s episode It’s time to be more like David and stop worrying about Goliath. If there’s a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor… and actually become a better and stronger MSP along the way Also in this week’s show, if you’ve ever sat down and thought to yourself “if only w...