Paul Green's MSP Marketing Podcast

In this week’s episode How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways Plus, what’s on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up arou...

In this week’s episode Everyone’s a critic… but only some of them are worth listening to. Boosting your marketing efforts to grow your MSP can increase the chances of someone criticising you. This week on the show Paul explains who you should listen to and who you can happily ignore Speaking of criticism, this week Paul’s joined by Lindsay Willott, the founder of Customer Thermometer, the brillian...

In this week’s episode To sell more security services to your clients, you need to think like a hacker. The MSPs that get inside a hacker’s mind, can better educate their prospects and clients. They’re better protected; you sell more; everyone wins. This week Paul has some book recommendations to help you do this. Also on this week’s show, Paul welcomes a special guest with some great suggestions...

In this week’s episode It’s the One Trillion Dollar question… which is the best PSA? The right PSA, set-up in the right way, can make you more efficient and increase your profits… but how do you choose a PSA in the first place? On this week’s show Paul is joined by a PSA expert to help guide you Paul’s also going to be looking at the two most important elements of your website; traffic and convers...

In this week’s episode Not many MSPs fully realise the scale of the opportunity for gaining new clients right now, but you will after listening to this podcast! Paul explains why, even though Covid has been impacting us for 6 months, NOW is the time to steal clients from your competitors Also on this week’s show: What kind of marketing is working for other MSPs? Paul’s joined by a special guest fr...

 In this week’s episode Of course you’ll agree, the best kind of selling… is when you don’t have to sell at all! This week on the show Paul dives deep into the 3-tier principle of selling. And how you can easily grow your MSP by actually letting your clients choose between good, better and best options Plus a marketing expert joins Paul to explain what a brand really is, how you can make one for...

 In this week’s episode It’s an all-too-familiar tale. You’ve had an awesome meeting with a prospect, but when you go to follow them up… they ignore you! Or that’s the way it seems. Whatever the reason they’re not getting back to you, this week Paul offers a brilliant technique to get a response Also in this week’s show, did you know that your marketing targets different areas of your prospect’s...

 In this week’s episode So, there’s easy growth and hard growth. Most MSPs go for the harder, less risky route of growing by obtaining their own clients over time. But occasionally we hear stories of MSPs who take the bold step of growing through acquisition. This special podcast episode is all about one such success story. This week Paul invites an MSP owner to share their inspiring story. Liste...

 In this week’s episode Time can drag, time can fly, but there’s always one constant – we all easily spend too much time doing things that other people could be doing for us. Whether it’s implementing your marketing, sorting finance or day-to-day tasks, Paul introduces you to a unique desk toy that can help you see time differently and ultimately transform your MSP Also on this week’s show, did y...

 In this week’s episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you’ve actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs are getting on. And in this week’s episode Paul’s joined by a special guest from Datto to discuss their latest ‘State of the MSP report’ Also this week...

In this week’s episode It’s the holy grail of client relationships… becoming a ‘trusted partner’. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can be done Also on the show this week, Paul’s joined by a special guest who can not only help you pick the phone up more often, but then go on to build s...

In this week’s episode Have you got the tattoo? Have you got ‘we don’t do discounts’ tattooed across your forehead? You should have! This week Paul explains why it’s important not to discount – and what you can offer instead as a sales incentive Also this week Paul chats to the owner of an MSP based in the States with 85 staff. He’s developed a great system to help you feel more like their boss an...

In this week’s episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week’s show Paul offers some great practical advice on how to easily make this happen Plus, as most MSPs are run by people with a passion for technology and NOT for sales, Paul chats t...

In this week’s episode There’s lots of great stuff about social media marketing in this week’s show. Paul’s got it all – from why it’s important, to how to do more of it, what kind of content to produce and where to get it from Also on this week’s show, on the subject of social media content, it’s really important to create regular simple videos but what kit should you use? Paul lists everything h...

In this week’s episode We all know how important case studies are in helping to get new clients, but did you know there’s so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the process of creating and sharing case studies that could dramatically increase your sales close rate Also coming up this week, how to check if your MSP is...

In this week’s episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week’s show Paul addresses what would be the main implications for your marketing Also on this week’s show – have you heard about the new book containing 84...

In this week’s episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week’s show Paul’s joined by an expert in generating profitable growth to discuss the steps you can take to keep your clients Paul’s also going to be talking about a slightly delicate subject...

In this week’s episode It may not be a word you thought you’d ever associate with your business, but do you want to feel ‘SEXY’?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website through the power of video Plus on the show Paul introduces you to the marketing super power of understanding how prospects think – essentially if you wa...

In this week’s special episode Unless you’ve reached capacity, I bet you’d love more new clients. If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive between MSP owner Jim Smith and Paul Green. Jim, from Philadelphia-based Proper Sky, has been doing pretty much everything he can to attract more client...

In this week’s episode Did you know there’s a link between Iron Man and your MSP? Paul explains why embracing the ‘Iron Man protocol’ could really make your MSP stand out in the crowd and boost your business These days when it comes to marketing your MSP, two things have changed everything. Special guest Heather Harlos from Bitdefender joins Paul to discuss how the shift to digital marketing has c...

In this week’s episode Google are not really in the search business, they’re in the experience business. Paul’s joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches Did you know there’s a way to grow your business by 33% this year WITHOUT having to increase your activities by 33%? Paul explains the 3 simple ste...

In this week’s episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul’s joined by Alex Permenter and his colleague Elizabeth Copeland to discuss how they developed this very clever concept and how you can use it to market your MSP Also in this week’s show, Paul talks about the imm...

In this week’s episode What will be the new normal for MSPs when the pandemic is over? Paul’s joined by special guests Heather and Brian Johnson from Gozynta to talk about what we’re going to be facing and how you can spot some huge opportunities amongst the chaos We’re also going to be discussing growing through acquisition and whether or not you’ll be able to pick up some of your competitors bec...

In this week’s episode We look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you We also look at how much you charge contract clients per hour for ad hoc work – it’s probably not enough, so get ready to put your prices up! Plus this week Paul talks to the people behind a brilliant cybersecurity pl...

In this week’s episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it’s sadly real. This week’s one-off special episode looks at how best to manage the fragmented workforce of an MSP during the Coronavirus lockdown. Paul’s joined by HR specialist Emma Wynne to discuss the affect that homeworking, financial uncerta...