Paul Green's MSP Marketing Podcast

In this week’s episode It’s natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn’t mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients whilst boosting your business by marketing within a specific niche Not only will we be looking at the traffic that you drive to your website and how...

In this week’s episode You’re great at the technical side of your business and you have some pretty good marketing ideas too – but why do we find it so hard to execute both at the same time? Paul’s joined by a special guest who understands the challenge and can offer a solution This week, there’s a deep dive into the psychology of recruitment and why we plump for second best when we really need an...

In this week’s episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you’re doing the right thing by your business, your family and yourself Also in this week’s epi...

In this week’s episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you s...

In this week’s episode It’s devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean ‘game over’. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike Also this week, and on the subject of security, how a simple ph...

In this week’s episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets – Paul explains more about physical Helpdesk Buttons As your MSP grows and the temptation increases to financially reward your staff, Paul suggests this might not be the best use of your money Also in this...

In this week’s episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients In this special episode industry experts Nigel Moore , Glenn Robertson and Andrew Eardley join Paul to highlight how MSPs can protect themselves during this challenging time; the potential benefit to client relationships and why it’s i...

In this week’s episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain how you can provide your clients with a better solution Everyone has lost out to a competitor at some point. And Paul explains a few simple technique...

In this week’s episode It’s massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and Paul has some fantastic insight and advice It may not be great for your waistline (!) but Paul also explains why making regular bookings for the be...

In this week’s episode If you use ConnectWise, there’s an extremely powerful and FREE tool that can extract and display information in a way you may never have seen before. Paul’s joined by the Joe Pannone to explain more about CWDash There’s understandably still nervousness around being GDPR compliant (in the UK anyway), however Paul has details about a brilliant service that can not only find yo...

In this week’s episode Windows Virtual Desktop is gaining some traction with MSPs as a re-sellable product, but a lot of people still have questions around best practice. Special guest Joseph Landes from Nerdio is an ex-Microsoft employee and is back to share some brilliant tips Paul’s also got an idea for you to integrate Have I been Pwned into your website as a data capture tool Plus find out ho...

In this week’s episode MSPs thrive or dive on the successful completion of small technical tasks. Paul suggests an easy solution for those times when a simple small mistake can be devastating to the business Check out the first of a two-part interview with an ex-Microsoft employee who can help you sell Azure with fantastic margins Also in this week’s episode; how to spend more time out of the busi...

In this week’s episode Not many people have heard about the Impact Box, but Paul talks about some MSPs are using them to tip prospects over the edge and turn them into happy clients Also in this week’s episode; you may not realise it but you have a Hassle Bucket in your brain. And Paul explains how to stop it overflowing Plus special guests join Paul to discuss selling more hardware to customers a...

In this week’s episode As your MSP grows and you take on more staff, there’s an increased chance you’ll be criticised by those that work for you. Paul explains how this can actually be a good thing for your business and leadership Also in this week’s episode, how a simple paperclip can keep your business on track; details of a monthly pack of marketing material; and James Newell joins Paul to shar...

In this week’s episode Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs Also this week, Paul asks...

In this week’s episode If you’re looking to get more new clients you need to be sure your time is spent as effectively as possible. So Paul talks about the one killer question that can save you from wasting time chasing prospects If there’s one prospecting tool that can help you stand out in the market and attract new clients, it’s dark web monitoring. Paul chats to Matt Soloman from ID Agent who...

In this week’s episode Welcome back to Paul Green’s MSP Marketing Podcast and the first episode for a brand new year. As we take stock from 2019 and look ahead to an exciting 2020, Paul explains how writing your own business book could make the next twelve months for your MSP even more successful Spoiler alert – there may just be a lightbulb moment waiting for you in this week’s episode. Paul intr...

In this week’s episode Whilst LinkedIn is seen as the leading business marketing platform, Paul explains how Facebook can still do an amazing job for you, by using their remarketing tools On the subject of LinkedIn, special guest Fiona Challis (an MSP sales expert) shares some great tips on using LinkedIn to drive lead generation There’s a brilliant question from podcast subscriber Mike about how...

In this week’s episode Google Analytics is an extremely powerful tool, but using it can often feel daunting. Paul has found a simpler and more visual way to understand what people are really doing on your website Not that you should sell up and move on (well, not yet), but Paul introduces you to a couple of incredibly insightful books; one of which explains why a ‘ready to sell’ mentality could re...

In this week’s episode Reading of physical books maybe declining, but if there’s just ONE book you check out (or even listen to on Audible), Paul explains how Influence by Robert Cialdini could transform the way you market your MSP Some of the best potential sales people in your MSP could be the technicians. However you may find they either don’t want to do it or aren’t very good at it. Paul talks...

In this week’s episode In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects Here are the keys to a time machine. What would you tell your 20-year-old self? Monthly Recurring Revenue is best kind of revenue. And Paul has found a couple of products that you could re-sell A lot...

In this week’s episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s done it and the results were ASTONISHING How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it’s time to walk away from a potential custo...

In this week’s episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell It’s time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types Also in this episode, t...

In this week’s episode There’s a fine line between successful and poor performing MSPs and IT support companies. Paul offers some great insight into the mindset required to make your business fly. Paul tells you about a fantastic tool to help increase your LinkedIn connections and how the platform can really help you as part of your ‘Connect, Content & Call’ strategy. If you have little time f...

Welcome to Paul Green's MSP Marketing Podcast Discover how to win new clients and make more profit for your MSP. Each episode is about 30 minutes long. You can watch on  YouTube , listen to the full episodes at mspmarketingedge.com , or on your preferred podcast platform. There's a new episode every Tuesday - subscribe wherever you listen.