Paul Green's 5 min Monday Motivation

You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENTIAL to your mission of growing relationships with your leads and prospects. Let's explore why in today's members-only podcast. Paul's 5 min Monday Motivation for 21st July 2025

Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop. Paul's 5 min Monda...

It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important. Paul's 5 min Monday Motivation for 7th July 2025

Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time. Paul's 5 min Monday Motivation for 30th June 2025

I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in. Paul's 5 min Monday Motivation for 23rd June 2025

One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we? Paul's 5 min Monday Motivation for 16th June 2025

Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline. Paul's 5 min Monday Motivation for 9th June 2025

I've been reading an INSANE book, that is itself an update of another insane book I've been recommending to members for years. If there's one book you read or listen to this year, make it this one. It's 1,000% relevant to MSPs. Here's what it is and why you should get it. Paul's 5 min Monday Motivation for 2nd June 2025

Getting your proposal out to a prospect feels like you're so close to a new client... but so many MSPs fall at this stage. Maybe they choose someone else, or maybe they just ghost you. I recommend you always send out proposals in 3 separate ways (at the same time) for maximum impact and trackability. Let me tell you what the 3 ways are. Paul's 5 min Monday Motivation for 26th May 2025

Every business owner has the fantasy at some point of cloning themselves, so that they can do everything in the business exactly as they want it to be done. But having 10x you's ISN'T the answer! To be as successful as you want or need to be, you have to surround yourself with the right people. And getting this right is a critical step in creating a business that thrives whether you are there or n...

Whenever I got for a walk, run or drive anywhere, I'm learning. There's always an audiobook in my ears, refreshing my knowledge on something I already know, or teaching me something new. My car is my classroom. The gym is my university. Do you do this? Here's why it's critical that we as business owners make every day a school day. Paul's 5 min Monday Motivation for 12th May 2025

Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our members have a vertical they work within, alongside their general business. Let's explore a couple of ways you can make your marketing more powerful within your chosen vertical. Paul's 5 min Monday Motivation for 5th May 2025

LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account for you to use? Let me run through your free and paid options, with the pros and cons of each. Paul's 5 min Monday Motivation for 28th April 2025

Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we started, yet this is episode 53. And the reason that anniversary crept up on me is because it's the result of a  marketing system . That system is what allows us to be very consistent with our marketing. Let's explore how powerful that is... and how you can replic...

Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients who are paying you money, you have a business! And while that can make you feel incredibly free, it can also highly disrupt your ability in getting things done.   I had a boss till I started my first business aged 30. And now I have 15 bosses… the people that work with m...

The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it Paul's 5 min Monday Motivation for 7th April 2025

Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use. Let me reveal my productivity stack, and I'd be interested to hear what you're using. Paul's 5 min Monday Motivation for 31st March 2025

I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! I think it's possibly his finest work. One of my core lessons learned is around where you (as the business leader) invest your time. Are you doing things that move the needle? Let's explore that. Paul's 5 min Monday Motivation for 24th March 2025

Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are merits to both, depending what stage of business growth you're at, and how many staff you have. Let's explore this. Paul's 5 min Monday Motivation for 17th March 2025

The most critical part in step 3 of my lead generation system is having a phone person. They make outbound calls for you. I always recommend you do this in-house where you can. Let's look at the setup that works best for them, and the critical success factors to ensure they thrive. Paul's 5 min Monday Motivation for 10th March 2025

We've been focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes introduced 3 weeks ago, we've made it easier than ever before for you to see what to do, and implement it. Let's finish the series this week with step 3) Convert relationships Paul's 5 min Monday Motivation for 3rd March 2025

Right now we're focusing on the 3 step lead generation system that the MSP Marketing Edge is built on. Our recent product release makes it HUGELY easier for you to understand it, see the tasks you need to do - and implement them. Today we're going to focus on the important middle step that uses a huge amount of the content that we give you. Paul's 5 min Monday Motivation for 24th February 2025

The dust has settled from our huge product release a week ago. Thank you for so much useful feedback and praise. For the next 3 weeks I want to focus in on the 3 step lead generation system that the MSP Marketing Edge is built on. With the portal changes, we've made it easier than ever before for you to see what to do, and implement it. Let's start this week with step 1) Build audiences Paul's 5 m...

HUGE day today. We're launching our first big product release of 2025. With a host of new improvements, all designed to make marketing easy for you. Here's my run through of what's changed and why. Got a question for me? Join my drop-in marketing clinic here:  https://portal.mspmarketingedge.com/clinic Paul's 5 min Monday Motivation for 10th February 2025

I've just published a brand-new book for MSPs all over the world. It's all about making marketing easy for you, and helping you to understand the 3 step lead generation system that the MSP Marketing Edge is built on. Best of all, you get a free PDF and MP3 of it, which you can access right now. It's a nice easy read and a quick one too - an hour of your time at the most. Let me tell you more about...