Paul Green's 5 min Monday Motivation

Targeting a vertical is a really smart thing to do with your marketing. When you operate within a vertical, it's easier to know WHO to target, WHERE to find them, and HOW to make your marketing relevant to them. Having a vertical accelerates your marketing. And did you know you can easily use the MSP Marketing Edge content to do this? Let's explore how to do that in today's Monday Motivation. Paul...

Okay, so I'm a little late to the party, but happy New Year! What are your big plans this year? What do you most want to achieve? What do you want to do with your business to make sure that you can live the lifestyle that you most want to live? I reckon this could be a fantastic year for you. And I'm honoured to be a part of your journey. Let's talk today about the areas that I believe you need to...

Happy inbetween week. I'm hoping to get an important message to you today about what I believe is the most dangerous form of procrastination for MSPs. I see it all the time where the MSPs I work with are busy, but they're busy doing the wrong things. What are the wrong things? And what should you be doing instead? Let's explore this in the next five minutes. Paul's 5 min Monday Motivation for 29th...

All being well this should be one of your last working days for a couple of weeks. You are getting a break, a vacation, a holiday over Christmas aren't you? It's a great time to do it because everyone takes a break at this time of year, right? And the thing is when you personally take some time off and rest your body and mind... you benefit, your family benefits, your clients benefit, your staff b...

A couple of weeks ago we put something in the post to you. It's a free wall planner with an MSP marketing map for you to follow throughout 2026. Have you received yours yet? If not I'll tell you in today's Monday Motivation how to get a replacement sent out to you. Paul's 5 min Monday Motivation for 15th December 2025

For some reason one of the most controversial things in the channel is giving prices to prospects before you've spoken to them. Many MSPs say they can't do this before they've spoken to a prospect and yet prospects hate having to get in touch just to get a price. So they won't. For a long time best-selling author and marketing expert Marcus Sheridan (who wrote "Endless Customers") has recommended...

One of the things about marketing that makes it overwhelming for many MSPs is the fact that there's a thousand things that you could do. There's always a new marketing strategy or idea. As someone who collects great ideas on your behalf, believe me, I know how non-stop and overwhelming it can be! But sometimes, achieving results with marketing is about clearing the clutter and focusing in on a ver...

One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is sti...

There's a new book that's come out in the last couple of months which you really must read. It's by Alex Hormozi who you must have seen around the internet by now. And it's called "$100m Money Models." Sounds like an internet marketing kind of book but I promise you there is gold dust inside. It will give you ideas of how you can sell more to your existing clients in a way that delights them and n...

We've released a whole ton of new materials in the last couple of weeks, and that's what today's Monday Motivation is about. There's a refreshed IT Services Buyers Guide for 2026, also some new designs for the book Email Hijack, and an updated Section 179 campaign for our US members. Here are all the details.  Paul's 5 min Monday Motivation for 3rd November 2025

Today's Motivation is aimed at you if you're struggling to get your marketing implemented.  It's one of the biggest problems that MSPs face, especially in the early days, when you're trying to ramp up your marketing.  The good news is, you're not alone. My team can help you with this and implement your marketing for you. Here are the details.  Paul's 5 min Monday Motivation for 27th October 2025

We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that. Today I want to talk about a more important form of branding: your own personal branding.  That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in re...

I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to love because it's about selling more managed services. I'll be honest, I haven't had a chance to read the book in full yet. But I've flicked through it. And I've got some highlights for you in today's Monday Motivation.  Paul's 5 min Monday Motivatio...

A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life. And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea fo...

That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day? It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise.  It's really i...

Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.  Paul's 5 min Monday Motivation for 22nd September...

I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you... Paul's 5 min Monday Motivation for...

It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.  Paul's 5 min Monday Motivation for 8th September 2025

We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage... Paul's 5 min Monday Motivation for 1st September...

Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should...

One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growt...

You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.   Paul'...

I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.  Paul's 5 min Monday Motivation for 4th August 2025

We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang around in our minds, and we fail to see the wonder of everything around us. This is especially a risk for a busy MSP owner. I want to discuss this in today's podcast. Including a method I used to keep myself focused on all the things I'm positive abo...