Paul Green's 5 min Monday Motivation

If you got to the back end of last week and yet again, for what felt like the 457th week in a row, you hadn't achieved everything you wanted to achieved... then you probably finished the week frustrated. Again. The thing is you're not alone in this. Most business owners, and especially MSPs, feel that frustration, because there never seems to be quite enough time to do all the things you want to d...

You know imposter syndrome. It's where you think you're going to get "caught out" any moment. I've been doing marketing for MSPs for ten years and I still feel this way some days. Crazy, isn't it? And yet the more I think about it the more I'm starting to believe that imposter syndrome is good. Because it means that you're pushing yourself to achieve stretch tasks. And that's good, right? Let's ex...

If I stop being humble about myself for a second, one of my super powers is the ability to look at the mysterious dark art of marketing and break it down into a series of practical tasks. In fact this is what I've built the whole of the MSP Marketing Edge around. It means that when I'm talking to members about their marketing, often I can see where they've taken shortcuts or missed out important t...

Do you remember the first time you sat behind the steering wheel of a car? Even if you were a confident learner, it was kind of nerve-wracking, wasn't it? There's a lot more going on when you're the driver than when you're the passenger. Perhaps it was the same the first few months you were running your MSP. And maybe it was the same when you started taking your marketing seriously. When you are e...

If you're anything like me, you are inundated with marketing ideas. It's certainly easier than ever before to get ideas of ways you  could  market your MSP. I believe the challenge is to filter out the noise to find the ways you  should  market your MSP.  Got an idea to share with you today used by an MSP I know well. He uses it to make sure every marketing idea has time to sit and be reflected up...

Welcome to the 1st June. Apart from the fact it's terrifying how quickly the year's going, this is a perfect moment to pause. Look back a little bit, and then spend more time looking forward. There are seven months of 2026 left. What have you achieved so far... and what do you want to achieve before we hurtle into 2027?  Let's discuss this in today's Monday Motivation. Paul's 5 min Monday Motivati...

Getting quality traffic is an issue for all MSPs. You can't generate leads without the right people visiting your website right?  I've recently been looking heavily into something called Andromeda. It's the new-ish advertising system used by Meta. Think of it as a new form of Facebook ads. They've made it really easy to reach the right people because their new system does all the targeting work fo...

If there's one thing that we all know about marketing what you do, it's that managed services has a very, very, very, very long sales cycle! There are lots of reasons for this and unfortunately there's no easy shortcut. In the long term you have to build audiences, grow relationships, and convert relationships. That's the only way to set up a genuine pipeline of hot prospects that will serve you f...

Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have. Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads. I explain what they are and why they're so important in today's Monday Motivation. Paul's 5 min Monday Motivation for 11t...

If you want to win co-managed IT clients in your area, you have a decision to make by this coming Sunday. Hopefully you've heard by now that we've launched a second membership. What you currently get from us is now known as the B2B membership. We've launched a second membership aimed at helping MSPs win co-managed IT plans. That's because the kind of marketing you need to reach and influence IT di...

I'm sure you already knew this: There's more profit to be made today selling extra stuff to your existing clients than there is in bringing in new clients. Sure, new clients are essential to really grow your MSP, but WOW are they expensive! If you added up every penny you spent on marketing, you're probably spending five figures to acquire a new client. That's a high cost of sale.  The beauty of u...

You know when an ordinary business owner or manager is thinking of switching MSPs, they have a series of tick boxes that sit in their heart. You must tick all of the boxes before they'll feel comfortable talking to you. Things like:  They need to know you  TICK They need to like you  TICK They need to trust you  TICK They need to see social proof  TICK They need to feel comfortable  TICK This tick...

I'm sure you've heard by now that we've launched a second membership designed to help you win co-managed IT clients. Marketing that works well on business owners actually THREATENS IT directors. That's because the psychology is different, as is the language and marketing materials you must use. Hence our second membership. Right now, we're giving you free access to the new co-managed marketing for...

I've started tracking my time again, but only within three categories. Red tasks are things I shouldn't be doing, such as admin. Yellow tasks are things that are OK to do, but in limited quantities. Green tasks are things that grow the business, so I should be doing them all the time. I'm currently running at about 70% green tasks, which is great! Although I'm pushing to increase it to 80%. What p...

There are very few true crises that you will remember in ten years' time. But when you are in the middle of them, they seem like the biggest headache ever, right? Whether it's cash flow, an upset key client, or something else, it's very easy for us as business owners to obsess and worry and let our thoughts be dominated by the crisis. Let me see if I can help give you some perspective on this.  Pa...

Tell me, what overall net profit margin is your MSP running at? This is a subject I'll be looking at in my podcast in a few months' time, so I've been doing a ton of research on it. In this week's Monday Motivation, I want to take you through what I've discovered so you can benchmark your MSP against what is considered to be "good performance". I also stumbled across some ways to increase your gro...

I've impressed myself today because this is the 100th Monday Motivation that we've put out for our members. That's nearly two years of doing this every Monday. Of course, that kind of consistency is really important in any kind of marketing. The more you show up, the more predictable your results. My team and I have developed robust systems over the years to make sure all of our content goes out e...

There are lots of ways to get reviews for your MSP. And this week we're talking about an easy way you can motivate your technicians to ask for them on your behalf. One of our MSP Marketing Edge members gives his technicians $10 for every Google review they get and even more if they're actually named within the review. It's created a buzz and a bit of friendly competition amongst the technicians. I...

Tell me, do you have someone in this role? It's someone on your help desk team, but who  isn't  a technician. Their job is to be the face of customer service for your business. They sit between the technicians and the clients, making sure that they feel heard and are delighted with your business. Done well, a dispatcher role can create a lot more capacity for your existing technicians and let them...

A couple of weeks back, we made two major additions to the portal. Have you seen them yet? The first was a content calendar that allows you to see what content we suggest you post when. It's also a record of what content will go out when you're using our social media CSVs, and when the done for you team is scheduling your content for you.  We also added a new community to the portal. Don't worry,...

I know, I know... you genuinely can do 15 things at once. You can have a YouTube on in the background getting marketing advice while you're closing tickets in your PSA, while you're upgrading a laptop, while you're eating a sandwich, while you're shooting aliens on your PS5. Just because you can do all these things at once doesn't mean that you should. Because I genuinely believe, after years of t...

There comes a point in every MSP owner's career when you realise that the business will never grow past a certain size if you remain as the senior tech person. You have MUCH more value to offer as the leader of the business than you do being a tech. But I do know that this is potentially a very difficult decision for you to make. Let's explore why letting go of the tech is a watershed moment for e...

LinkedIn's quietly rolled out a major change called 360Brew. And while most people are ignoring it, it’s a signal of where LinkedIn is heading next. It’s a shift in how LinkedIn connects posts, profiles, comments, expertise, and engagement into one big picture of who you are and what you’re known for. I believe this is important for MSPs because it affects who sees your content, how you’re underst...

Your ICP is your Ideal Client Profile and it describes the kind of clients that you would adore to attract to your MSP. Trouble is when I ask most MSPs what their ICP is, they say "anyone with 5+ users and a wallet". That's completely missing the power of having a tight and focused ICP. Let's look at what you need instead, in today's Monday Motivation.  Paul's 5 min Monday Motivation for 26th Janu...

One of the hardest marketing questions for any MSP to answer is: "Why the prospect would choose you and not one of your competitors?". The real question I'm asking is "what is your USP; your unique selling proposition?". The vast majority of MSPs I speak to have no idea about this. And that's why I'm running a short live programme just for MSP Marketing Edge members that starts next week. There's...