Paul Green's 5 min Monday Motivation

Lots of MSPs worry about posting on LinkedIn on a regular basis. The reality is that 2 or 3 posts a week is nowhere near enough. The only person who sees all of your content is… YOU. And that's why, as part of the MSP Marketing Edge 3 step lead generation system, you need to be putting out content on a daily basis. Let's explore this... Paul's 5 min Monday Motivation for 27th January 2025

Following on from last week's podcast about signing new clients up to a three year agreement, I'm today asking if you charge an on boarding fee? It can actually be a very clever strategic tool to get longer commitments from new clients... or if they won't do that, then put more money in your pocket. Paul's 5 min Monday Motivation for 20th January 2025

Tell me, when you sign a new client, how long do you ask them to commit for? If it's not three years as standard, then you must listen to today's 5 minute Monday motivation. Because I believe there's nothing but benefits asking new clients for a longer commitment. Paul's 5 min Monday Motivation for 13th January 2025

Let me be the last to wish you happy new year! Last week we talked about making 2025 your best year ever. And this is the second part of that conversation... how do you do that? My suggestion is to find 90 minutes every single weekday to work ON your business rather than in it. Let's explore when you do that, how you do it, and specifically what work you would do. Paul's 5 min Monday Motivation fo...

At this time of year, that kind of talk can sound like a cliche. But it's really not. I do believe that having a fantastic year in business is more about mindset and taking action than anything else. As we sit on the verge of a brand new year, let's explore that in the next five minutes. Paul's 5 min Monday Motivation for 30th December 2024

Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter your head at some point later this week… what do you want to achieve with your MSP next year? And when can you start work on hitting next year's goals? Let's explore that in the next five minutes. Paul's 5 min Monday Motivation for 23rd December 2024

If you're looking for a nice short project over Christmas that won't take up too much time, and will give you a very clear win, how about working on your Google Business Profile? We've made it very easy for you with the guidance in the portal:  https://portal.mspmarketingedge.com/stack/google/ In the next five minutes let me explain what you need to do. Paul's 5 min Monday Motivation for 16th Dece...

You've heard of kaizen, right? The Japanese concept of continuous improvement. Probably something you do with your delivery... but what about constantly improving your marketing? Let's explore that in less than 5 minutes. Paul's 5 min Monday Motivation for 9th December 2024

I'm taking you out for a pleasant winter walk this week. Let's talk about an inspirational podcast I've been listening to, and how it's encouraged me to be more idle. As a busy business owner (just like you) that took some doing... but the mental and physical benefits have been worth it.  Join me in being idle? Let's explore that in less than 5 minutes. Paul's 5 min Monday Motivation for 2nd Decem...

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract. Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implemen...

Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it. That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes. Paul's 5 min Monday Motivation for 18th November 2024

I made a short guest appearance on national radio here in the UK last week, when the host on a speech station was talking about whether or not politicians without children are better leaders than those who have them. I'm a sole parent of Samm, my 14-year-old. And I truly believe that being a fully involved parent makes you a BETTER business leader, rather than being a distraction. Let's explore wh...

We have some very cool tools for your website at  https://portal.mspmarketingedge.com/webtools . Are you using them?   They're your secret weapons to create a compelling, interactive experience on your website for your leads, prospects and clients. Let me tell you about the 4 tools you can choose from, in just 5 minutes.  Paul's 5 min Monday Motivation for 4th November 2024

I'm deliberately boasting today when I tell you that for the last few weeks I've been getting up at 5am three days a week, and going for a 3 mile run.   I feel great when the run is done... although the pain of the discipline of getting up is sky high. Here's why I tolerate it (and it's about growing your business, not exercising). Paul's 5 min Monday Motivation for 28th October 2024

A few weeks back I spoke at ScaleCon24 in Las Vegas, and stayed all three days to watch most of the other speakers.   My mind has been filled with so many good ideas... and today let me tell you about something smart Nigel Moore from The Tech Tribe said. Paul's 5 min Monday Motivation for 21st October 2024

I'm going to let you into a MASSIVE secret of mine today... years ago, I got really, really good at remembering people's first names - at the expense of remembering little else about them. It's all you need to impress people, especially when you meet them unexpectedly.  Let's explore that in less than 5 mins. Paul's 5 min Monday Motivation for 14th October 2024

You can achieve ANYTHING. Literally anything. So long as you have the right attitude.  With a positive attitude you can do anything and overcome any obstacle. But with the opposite attitude you will often struggle, no matter how smart or talented you are. Let's explore that in less than 5 mins. Paul's 5 min Monday Motivation for 7th October 2024

So as of today we have 3 months left of the year. Scary, huh? I believe this is a good thing - as you can now start a 3 month improvement sprint to achieve something EPIC in your MSP by the end of the year. Let's explore that in less than 5 mins. Paul's 5 min Monday Motivation for 30th September 2024.

As the owner of the business, you're the leader of your team of course. And that brings with it many responsibilities - some of which are hard work, such as criticism. But the way you respond to criticism can strengthen your bond with your team. Let's explore that in less than 5 mins. Paul's 5 min Monday Motivation for 23rd September 2024.

LinkedIn is so important for MSPs. You'll see we put it at the heart of our 3 step lead generation system.  Let's explore other ways you could be using it, in less than 5 mins. Paul's 5 min Monday Motivation for 16th September 2024.

Everyone procrastinates to some extent. It's only a problem when it stops you from achieving growth and change within your business. Let's explore why we procrastinate and how to deal with it, in less than 5 mins. Also: The theme of next week's MSP Marketing Edge content. Paul's 5 min Monday Motivation for 9th September 2024.

I'm speaking at two major MSP shows in the next few weeks, and if you're going, let me know. I'm compiling a list of people to meet in real life. Let me tell you about the shows in less than 5 mins. Also: The theme of next week's MSP Marketing Edge content. Paul's 5 min Monday Motivation for 2nd September 2024.

As business owners we have a terrible habit of overcomplicating things. When actually keeping it easy and making it fun is almost always the answer. Let's explore how this affects your marketing in less than 5 mins. Also: The theme of next week's MSP Marketing Edge content. Paul's 5 min Monday Motivation for 26th August 2024.

These days the problem isn't getting advice... it's whose advice do you listen to. Because the internet has made it easy for anyone and everyone to be an "expert" about everything. Let's explore this in less than 5 mins. Also: The theme of next week's MSP Marketing Edge content, and your new monthly service-based campaign. Paul's 5 min Monday Motivation for 19th August 2024.

Price rises can be a very emotive thing, but I have a very simple view on them. You need to do them to keep profit margins healthy. And you should use a different approach for new clients and exciting clients.  Let's explore this in less than 5 mins. Also: The theme of next week's MSP Marketing Edge content, and enter your website into August's review draw. Paul's 5 min Monday Motivation for 12th...