Paint For America Mastermind

In this episode, we’re talking with a special guest, Mark Barnard! Mark is a sales coach, trainer, and speaker - he's got the 10,000 hours in, 2 times over! He works with salespeople, managers and business owners with their personal selling style and mental toughness.  Mark & Mark talk at length about all things sales, including …. -Common objections painters face -Mental toughness, being...

In this episode we talk about defensive accounting and Mark gives good advice on what to do when seemingly in a “net profit crisis”. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, Mark talks about this final question in his sales survey, which can illuminate any hidden concerns the homeowner may have, and how you can turn that into an advantage to help close the sale. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com

In this episode, Mark talks about a couple different ways to recruit good people to work for you (other than the typical putting out ads approach). This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

Mark talks with Nick May about some of the unique ways he creates a great experience both with his team and his customers - and focuses only on interiors! This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, Mark talks about one of the many items on his pre-job checklist - asking about and looking for previous damages BEFORE getting started. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

In this episode, Mark gives an example of how he trains salespeople to start off sales calls with what he calls the agenda. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this 3rd and final part of this payout & profit series, Mark explains his base plus bonus payout system which provides the balance of being able to manage your people as hourly employees but still incentivize performance as if they were subcontractors. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

“I don’t do boring!” Don Easton has been at it for nearly 30 years and is still fired up about his craft! In this episode, you’ll hear about Don’s unique approach to choosing projects and people (“sales calls are like dating”). Find out more about how Don’s integrity and state of flow has helped him create a happy life and a successful business! Find out more about the PCA Craftsmanship Forum ment...

Direct labor is the #1 most important expense category to watch and control. In part 2 of this payout & profit series, Mark talks about the magic number for direct labor. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

Are you running your business with the “hope and pray” method? In this episode, we’re playing a clip where Mark introduces his payout and profit method. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

Today, we're talking with Doug Bates from Kansas City about streamlining his business, everything from how to manage many crews and still maintain high quality to selling a higher charge rate to stay profitable. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, Mark talks about the job of a leader - and how that’s different than just being an owner.  This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this excerpt, Mark talks about how to dig deeper during your sales calls, by asking about past experiences with other contractors. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, originally from a hot seat session with Mike Bass, we're discussing what to do when we find out someone doesn't have the right level of experience. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

In this excerpt, Mark talks about growing into the mindset of being a business owner - and how focus can be more important than effort and the feeling of getting a lot done. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this excerpt, Mark talks about how to approach each day on the job site, to ultimately come out with each job at maximum quality and maximum efficiency. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

In this episode, JD is in the hot seat. A middle school teacher turned painting franchise owner, he talks with Mark about his goals and challenges to scale the business up into the million dollar range. They talk about estimating accuracy, sales processes, recruiting subcontractors, and the importance of customer experience. This is an excerpt from the masterclass created by Mark DeFrancesco. For...

This is a big one! In this episode, Mark talks about the dreaded “can you do any better on the price” question. He also tells us how he responds and the reasons behind it.   This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

In this episode, Mark talks about the most important part of recruiting - getting started! This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

In this episode, Mark gives feedback after listening to one of Rick’s sales call recordings and walks him through better language to use in the closing trail. One of the key takeaways: in sales, closing is a conversation, not a trick to get them to buy! This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

Your own mindset is the bottleneck to your business’s growth. No matter how involved you are (or aren't) in the day to day, your business growth is limited by your own mindset. In this episode, Mark talks more about this including some of the activities you can do to get "better". This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www...

In this excerpt from the crew leader training series, Mark talks about his process for covering hardwood floors and why it’s so important. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, Mark gives us an example of a great simple question to ask when you’re hiring crew leaders and salespeople. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this hot seat session, Mark goes deep into marketing to help Nate better diversify the residential repaint side of his long established business. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠