Paint For America Mastermind

Paint For America Mastermind

Business EN ↓ 122 episodes

A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco

Author

Paint For America Mastermind

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

But There’s Not Enough Good People! 26.07.2025

In this clip from the archive, Mark talks about the importance of having a recruiting mindset. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

Suggestions for Visualizing 18.07.2025

Part of growing your company is seeing your ideal future and holding that vision in your head when making decisions. In this clip, Mark gives some suggestions for specifics to visualize. This is part of a longer series on leadership / owner mindset. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

How to Ask to Put Up Lawn Signs During Jobs 11.07.2025

Lawn signs are a critical part of establishing credibility in a neighborhood, but there’s a way to ask the homeowner. In this episode, Mark talks about the best way to handle it. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

SALES: Getting Clear On Match Existing 04.07.2025

In this episode, Mark talks about how to get very clear with the customer during the sales process about what “match existing” means, to prevent future issues and unhappy customers. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

Roger Carroll: Behind The Scenes of 105 Employees & $18 Million 25.06.2025

Mark talks with Roger Carroll of Southern Touch Painting, one of the largest painting companies in America.  Highlights include …. -never outgrow your cash flow (advice from someone who has survived serious losses) -secrets to retaining people and getting them to consistently want to go above and beyond for the company -maintaining work all year long through personal relationships and engaging emp...

HIRING: Envision Your Dream Candidate, but Have a System 18.06.2025

In this episode, we’re talking about the two most important parts of hiring - defining your ideal candidate and creating a system to weed out those who don’t fit that ideal. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

Are You Effective or Just Busy? 10.06.2025

In this episode, we’re talking about being busy vs truly focused and effective. As a business owner, you're not a call center person that has to constantly start and stop tasks. You are the leader and your role is to constantly improve things and build a team - and that takes focus. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

Shane Fast: From Ministry to Million-Dollar Painting Business 04.06.2025

“Just listening to this interview makes me want to be a better person!”  This was a truly inspiring conversation with Shane Fast, a painting contractor in South Carolina. In this episode … -From inner city ministry to million dollar painting contractor -Learning to let go of doing it all himself and start thinking like a business owner -His best advice for having a great team that wants to work? C...

Crew Leaders: Training New Hires - “Know, Show, Do, Review” 28.05.2025

In this episode, we’re talking to crew leaders who are training new hires in the field. Mark gives us a simple framework which includes explaining tasks, demonstrating them, having the new hire complete them, and reviewing their work with feedback. Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

Do You Have a Budget Set Aside for This Project? 20.05.2025

In this excerpt, Mark gives a few amazingly powerful questions to bring up the budget conversation! -Have you had other professional advice about this project? -Do you have a budget set aside for this project? -But, it’s all in the delivery and in digging deeper with follow-up questions!  Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com...

Paul Baluch: Holiday Lights for Winter Revenue 14.05.2025

Mark talks with Paul Baluch about how to launch, grow, and scale a holiday lights business to maximize profit and even out work during the winter months. Paul has extensive experience with different franchises, renowned brands like 1-800-GOT-JUNK, and a proven track record with Holiday Lights Academy. In this episode … -Lights as another revenue stream, especially for the winter months -Using this...

The Biggest Challenges Around Hiring People 06.05.2025

In this episode, Mark walks us through some common pitfalls we run into when we go to hire people. In this episode … -Why hiring is actually the most critical function in the business -Who you’re really competing with -Common mistakes to avoid Find out more about the podcast and our masterminds / training modules https://www.paint4americamastermind.com/

The Dream Machine 29.04.2025

In this episode, Mark walks us through an important exercise for visualizing your goals. In this episode … -It’s about seeing your desired outcome and becoming grateful for that future as if it's already happened -Don’t get hung up on the how. Do this as a meditation once a day and then continue working in the reality of your current day to day -Over time you'll start to notice opportuniti...

Brandon Lewis: What Makes You Uncomfortable Makes You Money 23.04.2025

In this episode, Mark interviews Brandon Lewis! They talk about Brandon’s amazing journey from successful political campaigner to founding The Academy of Professional Painting Contractors. In this episode … Brandon’s story - from humble beginnings Understanding the entrepreneurial work ethic The “four hour” rule (each week working ON your business) 14 campaigns + 14 wins - from politics to paintin...

Wall Plates - Little Details That Can Derail a Perfect Project 15.04.2025

You can do everything right, then at the very end of the job you’re missing a tiny wall plate screw. Your crew leader figures no one will notice, but one of these days … eventually … the customer realizes, and it becomes a tarnish on the memory of your company. In this excerpt, Mark talks about his process for making sure this never happens. This is a sample from a training module that you may be...

The Best Sales Call Question: What is the most important factor … 08.04.2025

It’s hard to pick just one, but in Mark’s words “If you could only ask one question during a sales call, this would be the one!” Of course, it’s not just about asking the question. The magic is in following up and digging deeper in response to whatever they say. In this clip Mark demonstrates what that might sound like. This is a sample from a sales training module that you may be able to use in y...

Insights From Jeremy Barton: Paint Store Manager Turned Business Owner 01.04.2025

In this episode Mark interviews Jeremy Barton from Colorado about his experience going from paint store manager of 17 years to becoming a painting business owner going on 10 years!  Some of the topics they cover … -Right-sizing your business -Advice he would give his younger self -Finding a mentor / getting help / getting connected -Struggling with managing crews and staying organized  Make sure t...

A Few Simple Ways to Start Recruiting Crew Leaders 28.03.2025

In this excerpt, Mark shares a few simple tips for recruiting crew leaders - things like signage on your trucks and poly bag signs in high traffic areas, especially around the big box stores! To find out more about the mastermind and for other resources visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

Production: Interior Prep & The Crew’s To-Do List 19.03.2025

In this excerpt, Mark talks about some of the crew’s responsibilities on the job site - things like moving furniture and covering floors. This is a sample from a crew leader training module that you may be able to use to train your own crews. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

Stop Trying to Do It All Yourself! A Conversation With Will Reyes 12.03.2025

In this episode, Mark talks with Will Reyes of Battle Born Painting in Reno, NV They talk about everything from finding clarity, branding / creating multiple separate companies, the journey from doing it all to trusting and delegating (and now Will doesn’t even own a computer!). They also get into the mindset of giving back, finding mentors and the ability to take multiple vacations every year. Pl...

Knowing Your Production Rates 06.03.2025

In this excerpt, Mark talks about the importance of knowing your production rates to make sure estimates are accurate. Without this, the rest of the system may fall apart! This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

Putting on a Show While Measuring 26.02.2025

In this excerpt, Mark talks about his approach to measuring and estimating. He calls it “putting on the show”. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

How Meditation Can Help Your Painting Business, With Guest Marcelo Bermann 19.02.2025

In this conversation, Marcelo Bermann shares his many years of experience - working all over the world and in the homes of some of the most famous people in Malibu. He talks about how he tries to only work with the right customers and the art of making better decisions rooted in his mediation practice. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠ For more on Marcelo you can...

Does Everything Feel Like a Struggle? Maybe You Don’t Have the Right People 12.02.2025

In this excerpt, Mark talks about the struggle many painting company owners feel when they don’t have the right people around them - and a simple way to start making changes. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

Crew Leader Training: How To Ask For Additional Work (AWO’s) 04.02.2025

In this excerpt from the crew leader training / production series, Mark talks about when and how to bring up additional work. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com ⁠

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