Paint For America Mastermind
Paint For America Mastermind
A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
Author
Paint For America Mastermind
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Oge Madu: Subcontractors, Marketing & Making Money 10.07.2026 1:04:32
In this episode, Mark interviews Oge Madu of Houston, TX. They have an in-depth conversation about the pros and cons of using subs to grow, the importance of marketing, operations, and much more. Find out more about Oge at https://moneymadu.com/ Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Getting Out of Customer Facing 03.07.2026 2:37
You’ve heard “working on the business vs working in the business”? A big part of that means carving out time where you’re not doing “customer facing” activities. Mark talks more about this in this clip from the archive. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Peter Miele: Running Two Businesses Simultaneously 26.06.2026 43:39
In this episode, Mark interviews Peter Miele from New Jersey. He has an inspiring story, running both a painting business and trash business. They talk about everything from marketing to working with family and how passion and perseverance is so crucial in being a successful owner - and finding balance! Find out more about Peter through Instagram @mielepainting and @mielecontracting Find out more...
AWO’s: How to Train Crew Leaders to Ask for Additional Work 20.06.2026 3:32
What to say to the customer to bring up additional work on a jobsite? In this episode, Mark talks about “word tracks” you can train your crew leaders and painters to use to potentially bring up additional work orders. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Nick & Nycole - A Dynamic Duo in the Painting Industry! 13.06.2026 57:43
In this episode, Mark talks with Nick and Nycole Kane about their journey to building a top-notch painting business in Ohio. Find out how they balance family and business, overcome challenges, and continue to grow! For more info on Kane Painting visit: https://www.kanepaintingohio.com Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.c...
Sales vs Estimating 06.06.2026 2:04
This is important - something many painting contractors get wrong - knowing the difference between just giving out a bunch of estimates vs true salesmanship. Mark talks more about it in this episode. And if you want to go deeper, search the word “sales” in this podcast and you’ll find many episodes that go deeper into Mark’s sales process. Find out more about Mark, the podcast and our masterminds...
Are Messy Books Holding You Back? A Conversation With Luis Serrano 30.05.2026 56:15
In this episode, Mark talks with Luis from Serrano Bookkeeping about the importance of bookkeeping, especially for painting contractors. They discuss common problems found in messy books and the other problems that can cause - and how good bookkeeping can save money when it comes time to do your taxes (including CPA fees!) If you’ve listened to other episodes on accounting, you know that Mark reli...
What Story Are You Telling Yourself? 24.05.2026 7:17
A key part of being successful, especially as an owner of a painting business, is learning to control your story and re-edit your story. In this episode, Mark talks about some common self-talk we all most likely deal with: “I don’t deserve … People are bad … I’m not good at … I’m not talented … Nobody cares what I have to say … I’m not as smart as other people …” These stories can be re-framed...
Jason Webb From the UK 17.05.2026 48:45
In this episode Mark interviews Jason Webb from the UK! It’s really interesting to hear another perspective and how they do things in another country. Jason is a craftsman with a lot of heart and there’s much to be learned here! Find out more about Jason here https://ajwpainting.co.uk Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.c...
Crew Leader Training: Asking for A’s 10.05.2026 7:37
In this episode, we’re playing a clip from the crew leader training module - it’s all about the report card and asking for A’s from the customer - not just at the end, but constantly during the job. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Anna Mudd: Following The Dream! 03.05.2026 43:18
In this episode, Mark interviews Anna Mudd who has a painting business in St Louis, Missouri named Anna Mudd Painting! This is a fascinating story of a person with tons of heart and is following her dream and making it happen. She talks about how she started out in a new city knowing only 5 people and how to stay focused on building the business the right way without getting sidetracked with other...
SALES: When The Spouse Isn’t Home 25.04.2026 1:53
“I need to talk to my wife about it” … “I need to talk about it with my husband” … In this episode, Mark talks about what to say to uncover what may really be going on. Because, often these statements are just excuses because they’re not sold on you yet. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Christian Hall - From Layoff to Painting Business 18.04.2026 55:12
Chris shares how he launched his West Michigan painting business after a layoff, leveraging a background in property management and sales to quickly find work. He started by cold calling, walking into 20 to 30 apartment communities with prepared one-sheet repaint estimates - then later shifted to higher-value residential work and learned to estimate and sell on the spot with a process tailored to...
Crew Leader Training: End of Day Routine 11.04.2026 5:29
In this clip from our crew leader training series, Mark talks about the end-of-day routine. Little habits like this, executed day after day, leads to success - and ultimately happiness (well, at least at work!) Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Josh Joosten: From Corrections Officer to Employing 19 Painters 04.04.2026 1:03:18
In this episode, Mark interviews Josh from Sequoia Painting in California. Josh has a great story! He’s a 3rd generation painter and after a career as a corrections officer he built a sizable painting business. They discuss lifestyle, hiring challenges, and marketing. He gives really good advice - especially for other painting contractors who might be shy about spending money on marketing. Find ou...
How To Stop Doing Everything Yourself 27.03.2026 6:21
In this clip, Mark talks about owners who have trouble letting go of the customer-facing activities, like being on the jobsites and sales calls, which can hold you back from growing to the next level. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
SALES: How Long Have You Been Considering This Project? 21.03.2026 4:09
In this excerpt from our sales training module, Mark talks about a very important question that will help you out later during the “closing trail”. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Will Hayden: Taking on an Existing Painting Business 14.03.2026 1:06:46
Mark interviews Will Hayden of Mary’s Painting in Arkansas. Will talks about the challenges of taking on an existing business, managing remotely from 3 hours away, and how they reactivated a dormant customer database and created ad campaigns featuring a "local celebrity". Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com...
The Trap of Doing 07.03.2026 2:51
There’s only so much you can grow your painting business by doing everything yourself. In this clip Mark talks about the mindset of becoming the leader and letting go of doing it all yourself. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com #paintingcontractor #mindset #leadership
Why Leaving the Job Site for Lunch Is a Bad Idea 28.02.2026 4:03
In this excerpt from the crew leader training module, Mark talks very passionately about why crews should always bring lunch to the job and not leave the site for lunch! Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com #crewleadertraining #paintercoaching #markdefrancesco #painterbestpractices
What Would You Pay Someone $1,000 an Hour To Do? 22.02.2026 4:13
Mark tells a story that might quite literally change your perspective on what it means to own a painting business. Many of us are "hiding out" in the role we're comfortable in, instead of going out and doing what is necessary to grow the business. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
Sales Process Basics: No Fake Rapport 13.02.2026 4:19
In this clip from the sales training module, Mark talks about what he refers to as the warm-up, when you first get to the customer's house. It has to be a fluid process - a dance between where they want the conversation to go and still staying with the process. #paintermarketing #salestraining #salesprocess Find out more about Mark, the podcast and our masterminds / training modules https://ww...
Eric Heipel: Would You Buy a Franchise Again? 06.02.2026 1:00:16
In this episode Mark talks with Eric Heipel about his journey to buying a painting franchise and then his successful departure and rebrand into what is now Heartland Painting. They cover everything from hiring to marketing, and of course, what it means to not just be busy, but to be profitable. For more info on Eric, visit: https://heartlandpaintingmn.com Find out more about Mark, the podcast and...
Crew Leader Training: Communicating With the Customer 31.01.2026 5:58
In this episode we’re playing a clip where Mark teaches crew leaders some best practices for communicating with the customer. What may seem like common sense can actually make a big difference when issues arise around scheduling and maintaining control when issues arise (like when it rains). Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamast...
Key Metrics Overview, By Department 24.01.2026 13:31
In this clip, Mark gives a high level overview of what key metrics you need to track in each department to be highly profitable. Find out more about Mark, the podcast and our masterminds / training modules https://www.paint4americamastermind.com
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