Paint For America Mastermind

Inexpensive or free marketing? Door knob hangers, signs, reaching out to past customers. But remember, everything still has a cost to it, even if it’s only time - so make sure you’re tracking each campaign. In this episode Mark talks more about inexpensive marketing options and more importantly, how to track them. This is an excerpt from the masterclass created by Mark DeFrancesco. For more inform...

In this episode, Mark talks about how to make the changes you want to make in your life and business. The first step is taking responsibility for the results you’re currently getting. Then you need to create a vision for what you DO want, but it needs to be done in a way that truly excites you! Mark talks about how to do this. This is an excerpt from the masterclass created by Mark DeFrancesco. Fo...

In this episode Mark talks about the pre-job meeting introduction, which is typically the first time your crew leader meets the customer in person. This is a great opportunity to start the job the right way and put the customer at ease. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

Knowing where to spend your marketing dollars is critical - which means you need to track leads in your own way, not just relying on the metrics provided by the vendors. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com ⁠

In this episode we’re playing an excerpt from a live mastermind call where Mark talks about how to hire a salesperson. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

Are you trying to build a 20 million dollar business or a 2 million dollar business? Getting clear and realistic about what you want and what you’re willing to put into it allows you to be more focused in your time and energy, and actually follow through with a plan. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.c...

In this episode, Kendra & Nihuel of Marco Island Painting are in the hot seat! Mark walks them through the basics of nearly every single department, from juggling multiple ventures, hiring a general manager who hires and trains a salesperson, recruiting, direct mail vs “buying leads”, how to grow in blocks, charge rates, understanding profit margins and more. This is an excerpt from the master...

In this episode we get a peak at some of Mark’s sales process and a valuable question that helps uncover hidden concerns that may be holding the customer back from moving forward. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

In this episode, Mark explains his current approach to advertising. There’s no magic bullet, it really comes down to testing and constantly measuring - but he explains a little of what he has figured out over the past 20 years. We go into depth on these different aspects in some of the full mastermind courses. Find out more at ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

We spend so much time and money getting new customers, but consider what a solid crew leader is worth to your business? In this episode from the vault, Mark talks about keeping a recruiting mindset and marketing for employees all year long. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠ www. PaintForAmericaMastermind.com⁠

We’re not talking about keeping track of expenses for taxes. It’s about using data to make day to day decisions, just like in a basketball game, you wouldn’t wait to find out the score until the game (the year) is over? You need the score along the way to coach the team and do what you can to win! This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠w...

In this excerpt from the crew leader training / production series, Mark talks about his policy with (not) cleaning brushes on a job site, and the reasons behind it. For more information visit ⁠⁠ ⁠⁠www. PaintForAmericaMastermind.com ⁠

In this episode, Mark talks with Ryan from Morton Painting about how he’s constantly getting undercut by other painting contractors and how to set up sales appointments in a way that has the customer asking, “Why are those other estimates so cheap?” This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

If you want to get better results from your marketing, you need to measure the ROI in each category … everything from postcards to pay per click. A great way to keep each of your vendors accountable is by using what we call a Vendor Improvement Plan (VIP). This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

It can be challenging to get to the next level, and start working “on” your business instead of only “in” your business, when you’re caught up doing all the day to day activities. Mark talks about how to get started moving in the right direction. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

Here are some exercises for coming up with sales distinctions to use in your marketing (and beat the competition!) This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠⁠www. PaintForAmericaMastermind.com⁠

It’s all about communication. Make sure there’s not a gap between your expectations and the customer’s, and on the last day of the job there will be no surprises. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠⁠www. PaintForAmericaMastermind.com

Mark talks with Jason Finney about some of the ways he has grown his residential painting business to 4.8MM and still has time for a great family life (and he's a full time firefighter!)  For more information visit ⁠⁠⁠ www. PaintForAmericaMastermind.com Find out more about Jason's business at https://heritage-custompainting.com/

Mark talks about why he’s bad at hiring and what he does to distance himself, as the owner, from the process (to make sure things go well!)  This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠www. PaintForAmericaMastermind.com

You may have a variety of lofty reasons and “why’s” for your business. But without this one thing, your business will eventually cease to exist and none of those things will matter. This is an excerpt from the masterclass created by Mark DeFrancesco. For more information visit ⁠⁠www. PaintForAmericaMastermind.com

In this episode, Mark talks about the importance of assigning yourself a role (or multiple roles) in the business, and paying yourself an appropriate salary for that role. Of course, as the owner you are still entitled to the profits, but if you want to grow (and be profitable), you need to properly account for the different positions in the company. This is an excerpt from the masterclass created...

How to stand out when prospecting new commercial accounts ... without being a pest! This is an excerpt from a sales mastermind course created by Mark DeFrancesco. For more information visit www. PaintForAmericaMastermind.com