Over A Pint Marketing Podcast

#144 Jonathan Baker is the head of M&A at Punctuation – the leading authority on positioning, reinventing, and selling firms in the creative and digital space.    In this episode, we talk about the selling process. We cover:    ✅ How long does a typical sale take  ✅ How Jonathan and his team go about valuing an agency ✅ What owners need to do to prepare for the selling journey ✅ What type of a...

#143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement.    In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a...

#142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn't until 2016 that Clark took the plunge and decided to buy out an existing travel agency.    Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin.    This episode deals with how she overcame those challenges but it also explores what's i...

#141 Ryan Chuckel is the founder of the specialty agency, Gunpowder . A hugely successful marketing and communications agency focused on the active lifestyle category.    His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that's about 112 in dog years.   In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder,...

#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions.    Let's be honest –  not the sexist vertical in the world.    But the work Blank and his team have pulled off is impressive.    In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled...

#139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out.    Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study.    This custom research is designed to help marketing agencies bette...

#138 You want some red meat on marketing in the B2B space? We got it! Meg Watt joins the podcast to talk about her role at AlarMax .    For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S.    It doesn't get more hardcore B2B, does it?   H...

#137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing.    He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space.    What they are doing at MPE is impressive and is so needed!     As the U.S. ages,...

#136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss:   ✅ How he started Avion Technology ✅ The current landscape for digital agencies  ✅ Their Product Incubation work  ✅ How he goes about networking  ✅ How they are using AI in their day-to-day ✅ How Chet divides up his day to stay productive and on top of trends ...

  #135 Kirk Enright has done a lot of things throughout his career: Copywriter, a producer, consultant, and founder.    In this episode, Pat talks to Kirk about his latest project CMO copilot. An AI-driven, market tool, that allows marketers, to create customer personas in minutes.    Not only that – it also provides strategies and tactics for generating content to engage your prospects.    You'll...

#134 Four years ago, Sentry Equipment needed help with its marketing. Enter Dave Coughlin.    Dave is the Director of Marketing at Sentry. In this episode, he provides a complete breakdown of the strategy and tactics he put into place – and the results achieved to help turn around this manufacturing brand.     Get set…this is a great one!   Connect with Dave here: https://www.linkedin.com/in/dave-...

#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks . She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.    In this episode, Pat and Gini discuss:    ✅ The state of PR in 2024 ✅ The PESO™ model ✅ Running an agency ✅ Ho...

#132 David Aldridge is the VP of Marketing for Visit Virginia's Blue Ridge. David is also a return guest, check out episode 37 .    In this episode, David and Pat talk about:    ✅ The state of destination marketing post-pandemic at VVBR.  ✅ What are the current challenges facing destination marketers. ✅ What channels are working. What's not. ✅ How AI is reshaping marketing at VVBR.   Connect w...

#131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story.    Seems pretty cool, right – especially during a presidential election year.    Oh yeah, and Alex is 18 years old!   Join, Pat as he sits down with Alex to talk abo...

#130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today.    In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio .   Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding b...

#129 For those who depend on bringing new clients to your business (and let's face it most of you listening to this pod do…) this is the episode for you.    Pat goes deep with Tom Martin .    Who is Tom and why should you even care?    Tom is a first-rate ad man. He has worked in shops. He has even run his own.    Tom also knows new business. His best-selling book The Invisible Sale is a must-read...

#128 Pat sits down with his friend, Bill Wagner.    Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies.    While CEO Bill was responsible for growing the company and then selling it. In this episode you'll learn:     ✅ How he started in marketing ✅ How he was able to make the leap from CMO to CEO ✅ Bill's take on having the CEO title  ✅ His appro...

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn.    Purple Unicorn is a respected branding agency that provides:    ✅ Brand Development  ✅ Brand Activation  ✅ Brand Growth   And in this episode we cover    ✅  How Morgan got into marketing with a degree in Spanish and Film  ✅  Why...

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.    FullSurge has done work with some of the biggest brands on the planet.    Deloitte The Home Depot US Cellular Abbott GE   And that's just some of the brands!   Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs a...

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes?   The answer is no…there isn't!   And that's just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA) .    She helps put pets in homes! 🩷🩷🩷   A bit about the association.    -> It has been around since 1972 -> They...

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn't for those fresh out of school.    This episode puts the focus on the group of marketers ages 45+ looking for their next gig.    This group has been heads down in their job for the past 15-plus years. They've been busy raising their family. And suddenly they need to look for somet...

#123 Dan Abel is a beer guy. But that wasn't always the case.    Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business.    That dream didn't quite pan out. But the lessons learned from being a part of LA's music scene would stick with him.    He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Dir...

#122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way.    Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet.    He was a na...

#121 When Andy Massignan arrived at Ariens , (a leader in lawn care and snow removal product) he asked the question: Who is our best customer?    The answer he got just didn't seem right.    And so began the process of finding out: Who is the Ariens customer?    In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer.    But that's just the sta...

#120 Liz Gross is a force!   She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education.    Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social liste...