Over A Pint Marketing Podcast

#194: Gary Lancina has done it all — startups, turnarounds, Fortune 500s, and a front-row seat to one of the biggest corporate crises of the 21st century. In this conversation with host Pat McGovern, Gary unpacks a career that spans Briggs & Stratton, Mercury Marine, SC Johnson, Masterlock, Redbox, and BP, drawing out the through-lines that connect every stop: deep customer empathy, collective acc...

#193: The gap between sales and marketing isn't just frustrating — in manufacturing, it's costing you pipeline, customers, and credibility. So, let's shed some light on this important topic.  In this panel discussion of Over A Pint, host Pat McGovern sits down with Beau Walter, marketing and brand manager from the West Bend Company, Stephen Fong, Co-Owner of Marketing With Pros, and fractional chi...

#192: Lee Gordon handles Communications and Government Affairs at Brunswick Corporation , the world's largest recreational boat and marine technology company. In this episode, Lee talks about what it actually takes to run comms at a publicly traded company in 2026 — when tariffs, politics, AI, and the 24-hour news cycle have all collided at once. Here's what we cover: ✅ Why he runs his team like...

#191: In this episode of Over a Pint, Maureen Norman, founder of Stake Media Group , discusses the evolving landscape of digital media and the massive, often overlooked opportunity in the 55+ demographic.  Norman, an advertising veteran, shares her journey from traditional copywriting to launching the daily newsletter "Stake Your Day," which has grown to over 100,000 subscribers by focusing on "no...

#190: Pat Burke is the Executive Creative Director at Special Group. He sits down to share his work in advertising, which includes producing 18 Super Bowl commercials. Bananas, right?  Burke details the rigorous six-to-eight-month timeline and the immense pressure of creating a cultural moment.  He explains the creative process, from the initial client brief and competitive internal "jump balls" t...

#189: The marketing force, Dave Coughlin is back behind the mic. And every time Dave is on the pod, the energy level goes up a couple of notches.  In this episode, Pat and Dave start by discussing the launch of the Big Arch and then seque to a discussion about websites.  Grab your pint and jump on in. You're gonna love it! Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/...

#188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia.  Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences.  In this pod they cover:  ✅ The move toward first-party data as tracking gets harder ✅ The rise of AI-driven search experiences, where a...

#187: Buckle up, this is a good one. Jen Nicklas and Andrea Jansen are two forces in marketing. Both are directors in manufacturing. And both have a lot to say on the topic.  Here's what we cover:  ✅ The most important marketing tool in your marketing toolbox ✅ The importance of sales and marketing alignment  ✅ Why all content needs a connective thread ✅ The product awareness challenge ✅ Thei...

#186: Jocelyn Rasor is the Director of Marketing at Lakeside Manufacturing Foodservice. And in this episode, Jocelyn and Pat go deep on what it's like to market in the manufacturing space.  Here's some of what they cover: ✔️Marketing Is There to Help Sales Win ✔️The Website Is a Sales Tool, Not a Brochure ✔️Breaking Into New Verticals Is Not a Marketing Decision ✔️Are Trade Shows: Worth It, or Cou...

#185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It is about perspective-taking. It is about dismantling judgment. It is about asking...

#184: Dave's back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation: Without a brand playbook, every salesperson tells a different story Your website should build trust, not just list specs Consistency beats cleverness AI and modern content are table stakes now And the big takeaway: brand isn't fluff. I...

#183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover:  How direct response TV really works, and why CFOs care more about conversions than impressions The myth that...

#182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people. In this episode, Pat and Susan cover:  The future of agencies The impact of AI  What clients want from their agencies And how genuine generosity and being helpful are the ultimate t...

#181: Sam Burke, founder of Hale , joins Pat to break down how he and his team are building "the Sephora for men."  Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great story.  They dig into the core problem Hale solves: men are spending more on personal care, but buying is...

#180: Pat sits down with Erik Owen, president and founder of Oak Hill Business Partners .  After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the "corporate sweater" fit, but it was itchy as hell. That friction pushed him into entrepreneurship, where he launched Oak Hill and never looked back. Here's what you'll learn in this episode: How Owen po...

#179: Corey Rice, Director of Strategy at KORTX joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today's programmatic, data-driven ecosystem.  He explains how real-time bidding reshaped advertising, why first-party data is an underused goldmine, and how strategy must now bridge the gap between data and creative. Rice di...

#178: Dan Ardelan is back. He joins Pat to unpack how Kentico is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it future-proof.  The big story: Kentico isn't just dabbling in AI; they've built it into the DNA of their product. Fr...

#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion.  Here a just a few of the key themes & takeaways: Audience First, Not Team First: Too many brands lead...

#176: If you're in the business world, especially B2B, you've gotta be on LinkedIn. Hard stop. But being on the platform and getting results are two entirely different things.  In this episode, Heike (pronounced Hi-kah) Heemann a LinkedIn coach, joins Pat for an in-depth look at how to use LinkedIn.  You'll learn:  What's actually working on LinkedIn right now — and what's just noise.  Heike expla...

#175: This year (September 7th to be exact) Ascedia turned 25. That's about 137 years in agency life.  I wanted to learn more of the back story, the early wins, and how the hell these two guys could run a business and still be friends after all those years. I got it – and more. Founders Dan Early and Mark Roller sat down with me to share the the origin story, why they even started Ascedia in the f...

#174 Scott Goodstein is the Founder and Chief Messaging Strategist at CatalystCampaigns. In other words, he builds stories that connect and move people to action.  Want proof? Check out this story.  Players in The National Women's Soccer League needed help.  The average pay for players was a staggering $22K a year. Let's pause there. Some of the best athletes in the world were scratching just to g...

#173 John Hayden is the Director at Air Logic a company that makes air and liquid controls. Think valves for all kinds of industries. It's not the sexiest game in town but it's damn important. And the story Hayden shares of what his team at Air Logic faced is BANANAS! Let's hit the rewind button and go back to the pandemic. Suddenly, the nation needs ventilators – remember that time? Ford decided...

#172 Fernando Rojas Sanchez is the CMO of DaBoost a strategic white-label agency. In other words, he and his team help support other agencies. It's a smart business model. And in this episode Fernando and Pat go deep into how this works and the advantages of using an agency like DaBoost. Plus a whole lot of other good things.  Timestamp   Topic / Key Moment 00:00 Intro & Background  02:00 Agency M...

#171 Tim Allen is the Chief Growth Officer at MBE CPAs . In other words, he is responsible for bringing in new business.    If you're looking for insight on how to get better getting meetings, building genuine relationships and selling more…then take a few minutes and get this pod in your ears.    Here's what we cover:  Time Topic 00:00 – 03:10 Intro & Background 03:11 – 07:50 Role of a Chief Grow...

#170 Tom Sanders, founder of Lost Dog, is a branding + strategy expert who's spent his career helping companies stop lying to themselves. In this show, we cover Tom's unexpected start in IT and his journey to launching his own shop. Tom walks us through how brands get built — not with a checklist and some Helvetica, but with honesty, alignment, and a hell of a lot of listening. Here's the full bre...