Over A Pint Marketing Podcast

#169 Joining Pat are Shante Micah and Josh Moody, the founders of Hi Good News . A PR agency that is NOT like any other PR agency.    The discussion centers on the evolution of PR, highlighting how traditional methods are becoming obsolete and trust and human connection are paramount.    Micah and Moody are empowering clients with an AI-powered "blueprint" that provides transparent access to conta...

#168 Brian Bennett is the President of Stir Advertising , an agency specializing in the art and science of helping turn around struggling brands.    Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja.    Here's the breakdown of the show:       0:00 – 2:00 Intro  2:00 – 7:00 State of Branding Today vs. Past 7:00 – 14:00 Wh...

#167 Listen up all my higher ed peeps. I've got something special here. Mark Young is the Executive Director of Undergraduate Admissions & Divisional Strategy at UW-Milwaukee, and he's been rewriting the recruitment playbook.    Here's the short story. When Young got to UW-Milwaukee, there was no recruitment plan. So he got to work. And in short order, turned transactional recruitment into relatio...

#166 Hey there you amazing listeners. Thanks for checking out the show. We have a great one for y'all today. It's a sit-down with the super-talented and bourbon-curious Cory Ampe.    Ampe is the founder and CEO of Campe + Co . She's also a BizTimes 2024 Notable Marketing Executive.    In this episode, she shares how her zigzag journey through PR, publishing, and agency life led her to build a frac...

#165 Holy sh*t how did we get to 165 already??!! And ain't no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative . A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study fo...

#164 The work Hunger Task Force (HTF) is doing is impressive. Check out these stats:    It supports 50+ food pantries,  20+ meal sites 100+ senior-serving locations locally And 150+ statewide partners via the Hunger Relief Federation   Plus, they have a farm!    A 28-acre partnership with Milwaukee County producing over 500,000 pounds of fresh produce annually, feeding the food system from the gro...

#163 Pat sits down with Dana Lytle, Founder and CEO, and Emily Steele, President, of Madison-based ad agency Planet Propaganda — a shop with a point of view and zero interest in coloring inside the traditional ad agency lines.   This agency has done incredible work for:    ✅ Duluth Trading Company   ✅ Jimmy John's Sandwiches    ✅ Jersey Mike's Subs   ✅ Pernod Ricard Smithworks Vodka   Highligh...

#162 Jim Kanter knows a thing or two about selling and marketing beer and spirits. That's because he started off driving a beer truck as a summer job. Tell me, does a summer job get any better?   From there, Kanter went on an 18-year tear at MillerCoors moving all the way up to General Manager.    Then, he went in a different direction. Kanter pivots and joins a small but growing distillery called...

#161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.  Great insights into real estate and marketing.    Here's what we cover:    0:00:00 – Intro   Face-to-face setting, Charlie's background tease, chemistry between host and guest. 0:05:00 – Charlie's Backgroun...

#160 SVP, at Zartico , Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.  We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creat...

#159 Welcome back everyone. Glad you're here. On this episode, Pat is joined by Jacob Burr , Creative Director. And Maddie Foord, Experience Designer. These two provide the creative firepower at Ascedia.    On this show, Burr and Foord discuss their roles, and their ]data-informed and user-experience-focused approach to their work. Plus so much more…   Here are highlights:    0:00 – 2:00 – Intro +...

#158 Michael DeNunzio is back talking more about AI. More specifically, how to get on top of this wave 🌊 and not get left behind.  2025 has been a pivotal year for AI. The amount of growth and attention in this area is bananas!   Individuals and organizations are either going to invest or get left behind. Where are you?  Here are highlights from the conversation:  Timestamp Topic 00:00 – 02:00 In...

#157 Bottom's up, everyone. Pat and Dave are back and loaded with insights.    Here are the highlights:  3:01 – Remote work discussion  16:31 – State of the Economy 24:16 – Scenario Planning  32:41 – Networking when sh*t hits the fan 48:41 – Tactics for connecting  Plus, WTF – Starbucks collab with Peanuts??   Connect with Dave on LinkedIn at: https://www.linkedin.com/in/dave-coughlin-0870598/ Con...

#156 Pat's daughter Emma McGovern stops by to chop it up on important brands to Gen Z.   Plus, a deep dive on the NBA and film studio A24.    Here are the highlights:    02:25 – What Makes a Brand Magnetic to Gen Z 06:10 – The Rise of Influencer Culture 10:30 – Where Are the Fashion Brands? 14:10 – Food, Fast Casual, and Gen Z Brand Spending 19:40 – Brand Deep Dive #1: The NBA 23:55 – Attention Ec...

#155 Hey-O. On today's pod, Pat does a sit-down with Regional Sales Manager, Dan Ardelan to discuss a key but often overlooked part of marketing – CMS platforms.    Let's face it, your website is the front door to your business. And your CMS is the foundation to a high-performing site.    If that's not working right, your site isn't working, and if you don't have a website that's working for you…y...

#154 Josh is back!!   Friend of the pod, Josh Albrecht is back. It's been just about two years since we last talked to Mr. Albrecht. And since then a sh*t ton has happened! Especially when it comes to the great city of Milwaukee.    In this episode, we chop it up on:    ✅ The impact of hosting "Top Chef" and The Real Housewives in Milwaukee ✅ The massive complexities and successes of hosting the...

#153 Hey everybody…thanks for stopping in. You're in for a good one.    In this episode, Shannon Hess joins the pod.    Hess is the Director of Content and Communication at Purdue University Daniels School of Business.    This is a deep dive into content marketing and Hess delivers. Here's just some of what we get into:    ✅What does a Director of Content & Communications at a major university do...

#152 In this episode, Pat sits down with Sean Momsen.    Momsen is a co-owner and head of new business development and marketing at Evology Manufacturing.    Evology specializes in rapid turn-arounds of detailed prototypes across a range of industries. They are using cutting-edge technologies to deliver products faster than the competition.    In this episode you'll learn:    ✅ How Evology is usi...

#151 Let's be honest with each other, ok. Because if we don't have honesty…well…what do we have?    For many SEO is a bit like black magic. It works…we're just not sure how.    If you fall into this camp…Tyler Einberger is about to illuminate your world.    In this episode, we spend a lot of time talking about SEO. The key elements of SEO, the impact of AI on this channel, and where SEO is going n...

#150 Welcome back. Glad you're here. We have something special for y'all. John Leornardo from Palermo's Pizza.    If you're not familiar with Palermo's – they are one of the biggest frozen pizza brands in the country. And John is at the marketing helm.    In this episode, we cover:    ✅The current state of the frozen pizza business ✅What are the two biggest days for frozen pizza?  ✅What are the...

#149 Mark Moll knows a thing or two about the ad biz. And he should – he has been in the game for almost 30 years.    In that time, Moll has worked with some of the best agencies in the country:    Arnold Deutsch–LA Leo Burnett CP+B Marc USA Bernstein-Rein   Just to name a few.    As a creative lead/writer, Moll has worked on almost every type of product you can think of: Dollar Shave Club, Domino...

#148 Favorite of the pod, Dave Coughlin returns. But this time it's something a little different. Pat and Dave riff on the Sonos debacle and the steps the company can take to pull themselves out of the downward spiral.    They also hit on the Starbucks turnaround. Plus, Nike under Elliot Hill.    Enjoy the listen.    Catch the past episode with Dave when he gives a case study on the turnaround at...

#147 Remso Martinez is the CEO of Marketer On The Run , a digital agency that delivers personalized service with a proven track record for growing businesses, start-ups, nonprofits, and everyone in between. Check 'em out.    Remso, got on our radar with this article: What Marketers Job Seeking in 2025 Need to Know.   And that's the focus of this pod -- the steps can you take to get hired in market...

#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.    Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.    This is a rebroadcast episode and we...

#145 Terra Fletcher is a fractional CMO, author, and keynote speaker. Her marketing space is manufacturing. This episode works in two parts.    The first, how Tara was able to leave her 9 to 5 job and start Fletcher Consulting. For those interested in leaving your current job in 2025 and forging your own path, Fletcher has got some great advice.    The second half deals with marketing in the manuf...