Over A Pint Marketing Podcast

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University . And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space.    Here's just some of what's covered:   ✅ Eric's take on the state-of-the-state of higher ed  ✅ The role of the website and how this cha...

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story.    Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action.    In this episode, we discuss:    ✅ Ho...

#117 Friend of the pod, Brian Piper is back!    Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education.    Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here's what to listen for:    ✅How he thinks about content for higher ed ✅The ro...

#116 Emily was working in the Twin Cities when she made her decision.    She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it's way up north!   Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone.    And that's where our story gets interesting.    Sh...

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand.    If you think selling is hard…try selling cutlery!   For many, that would be as far as they go in the sales game. Not Kauffman.    He stuck with it and joined BD Pros. And that's when he quit after his first day!!   As Kauffman tells it, "It was incredibly scary and I quit after my...

#114 In 2008, Celia Faye Meisel graduated from college with her master's degree in music. You may remember that wasn't a good time to be starting out.    Meisel had a couple of options:    Give up music and work in corporate America.  Start her own business.    She took door number 2.    Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into...

#113 We love some good conversation dealing with travel, and that's what Lindsey Roeschke delivers.    Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about:    ✅The current state of travel.  ✅The big learnings the travel industry took away from the pandemic. ✅How the different generations look at travel.  ✅Current trends...

#112 Marketing is getting very interesting in the manufacturing space. That's due to a new generation of young, smart marketers getting into the business.    One of them is Lindsey Muchka .    Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions.    Within manufacturing – conveyor solutions are a critical product. If the conveyor isn't working...

#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK.    There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts?    Probably not…and that's where Amy and her agency come in.    They specialize in getting as much as possible from your content. Here's what we cover:   ...

#110 It wasn't all that long ago that many were talking about the end of email. Wow, have times changed. Today it's one, if not the, most important marketing tool in your toolbox.    But here's the question…   Are you getting all you can from your list?    In this episode, Pat sits down with Jessica Best.    Jessica is an email strategist and the owner of BetterAve – an agency helping companies su...

#109 Kweku TeAngelo Cargile is on a mission.    As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it's easy to see why – this space has a certain look and feel to it – especially here in Milwaukee.    In this episode, Kweku TeAngelo shares the story of his journey. What The BrandLab does and how you can help...

#108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK . And in this  episode, he sits down with Pat to go deep into how to win in social media marketing.    Here's what they cover:    The current state of social media – paid v. organic Being authentic on social – what does this mean and how to pull it off How to make the most out of short-form video How AI is impacting th...

#107 James is the captain of the advertising agency Pellizzi & Co . He sits down with Pat to talk about:   The ad world here in Milwaukee His against-the-grain approach to hiring talent  How Pellizzi & Co. stands out in a crowded field  How the Bucks are going to do this season   If you're in the ad agency world – you're gonna want to check out this episode. Grab a pint and enjoy! Reach out to Jam...

#106 Today we talk to Connie Kwok.    Connie and Pat met over 20 years ago when she was just starting out.  And once she left the agency, her career took off like a rocket.    Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many different verticals – it's sick!   And because that wasn't cool enough she left the "traditional brand world" and ju...

#105 Shut the front door – Jay Baer is on the pod. Now, it's true, we love all our guests on Over A Pint. And we've had some great ones for sure.    But, Jay Friggin' Baer …c'mon that's a whole new level of WOW!    Let me share with you the CV of this guy:    ➤ Author of 7 books    ➤ Founder of 5 multi-million dollar companies   ➤ Consultant and advisor to over 700 brands    ➤ Hall of Fame keynote...

#104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee's ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here's what we cover: ✅ Her start in the marketing game  ✅ Her 24-year run at Core Creative  ✅ Making the leap from agency to client side of the business ✅ What's...

#103 Brian Baker sits down with Kurt and Pat to talk about being a CEO at Sentry, the advantages of being a company-owned corporation, and his take on effective marketing.  Looking for other great CEO podcasts check out episode #87 with Mickey Henninger , episode #81 with Kris Harrington , or #21 with Tammy Lee .  🍺Brian's Pint: Lakefront Brewery, Riverwest Stein 🍺Kurt's Pint: Lake Louie Brewing...

#102 Today we are sitting down with Kevin Hardman to talk about marketing places. We go deep into the brand Milwaukee and how we can take a good brand and make it great!   If you love talking about Milwaukee, check out our interview with Joshua Albrecht, VP of Marketing & Communications for Visit Milwaukee .   Kevin is on LinkedIn all the time. So reach out to him at:  https://www.linkedin.com/in/...

#101 All the way from the great state of West Virginia, it's the return of Jim Matuga.  In 2021, Jim made his first Over a Pint guest appearance, and we knew immediately at that time he needed to come back.  It may have taken a few years to twist his arm, but mission accomplished!   To say Jim has serious game is an understatement. Let's laundry list just some of them:    President & Founder of In...

#100 Boom! How the heck did we get to 100 so fast? Seems like we just started, and now here we are!    Well, y'all are in for a treat. For this special episode, Kurt and Pat sit down with Jean O'Toole. Jean is the Director of Marketing and Communications at Alverno College.    We get into Jean's background, focusing on how she goes about marketing a college in these tough times. If you have been k...

#99 Natasha Misra is in a super competitive, male-dominated space – personal injury law. So how the heck is Natasha breaking through and growing her practice? That's what we unpack in this episode of Over A Pint.    Here's what to listen for:    ✅How she started her business.  ✅How she figured out her brand.  ✅How she went about fulfilling the branding.  ✅Her approach to networking.  ✅When it...

#98 On this episode the OAP crew sit down with Dr. Peter Gonzalez (Dr. Pete). Dr. Pete runs a successful chiropractic practice, North Point Chiropractic . So how did he and his team do it?    We get into it.    ✅ How Dr. Pete approaches marketing  ✅ What has been working to help build his practice ✅ How he goes about networking to build business and connect with others ✅ Plus, we even work in...

#97 What does it take to market a minor-league baseball team? This is your chance to find out how it's done. Joining the OAP crew is Bryan Giese – Marketing and Communications for the Lake County DockHounds.    He covers:   ✅How he broke into the business ✅The team he built and how it works throughout the season  ✅Where they are allocating the marketing budget  ✅How they capture feedback and b...

#96 The OAP boys had the privilege of sitting down with Burt Levy. And wow did Burt deliver a boatload of wisdom.    It's the kind of wisdom that only someone who has been in the game a long time can deliver.    We touch on:    ✅How to network  ✅How to treat others in the workplace ✅Understanding that your brand is not going to be for everyone   Reach out to Burt at: burt@kumopartners.com   ✅...

#95 Join us as we have a gab session with the president of Granular Marketing, Steve Kroll. We discuss how Steve got into the space. What Granular does and how it stands out as an agency. We even touch on where things are going in the paid performance space. Grab a pint and belly up!   Reach out to Steve at: www.granularmarketing.com . Also, check out the webinar Planning for the Holidays: https:/...