Ops Cast

Text us your thoughts on the episode or the show! This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers.  Joining us today are, Tracy Warner and Candace Hopkins. Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her o...

Text us your thoughts on the episode or the show! What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients?  Find out in the latest episode of MOOPs. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! We are covering the intersection of two topics today - privacy and data/analytics.  To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having...

Text us your thoughts on the episode or the show! This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out?  You can imagine where this goes next...  Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional.  Episode Brought to You By MO Pros   The...

Text us your thoughts on the episode or the show! We are continuing our series of Marketing Ops career journeys. In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens.  Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. ...

Text us your thoughts on the episode or the show! We are back to our series of Marketing Ops career journeys.  In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more. We enjoyed learning from Faithful about what it is like leadin...

Text us your thoughts on the episode or the show! Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast ) about how he sees: The relationship between marketing ops and overall marketing The importance of understanding broader marketing and sales processes as a marketing operations professional The shifting perception of marketing ops and potent...

Text us your thoughts on the episode or the show! We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways. First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to...

Text us your thoughts on the episode or the show! Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records! Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations...

Text us your thoughts on the episode or the show! Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!...

Text us your thoughts on the episode or the show! In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations. Carissa shares lessons about: Self-awareness - knowing what kind of work she enjoyed (and didn't) Being opportun...

Text us your thoughts on the episode or the show! Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records.  Tune in to find out what happened and how he went about remediating the mistake. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an  article by a friend of the show, Darrell Alfonso . As you will see, we don't all see things the same and predictions are almost always tough....

Text us your thoughts on the episode or the show! With the first of what is planned to be a series, we talk with Anna Leary about her path to Marketing Ops and into consulting. Learn how a stint of work in Australia randomly led her to working with Marketo.  After her return to the United States, she moved away from MOPs but eventually found her way back. Lessons from Anna's story: Sometimes...

Text us your thoughts on the episode or the show! When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager.  Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique.  Tune in to find out why she had to watch emails go out all day long before she could resolve anything.  Episode Broug...

Text us your thoughts on the episode or the show! In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting.  We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads. And, you get a little insight into: Photo...

Text us your thoughts on the episode or the show! In this episode, we talk with Kacyn Goranson the now VP of Marketing at CM Group who's journey to Vice President actually started in Social, moved through Marketing Automation and Operations, and eventually got a seat at the leadership table. Tune in to hear: how she got there - spoiler alert, she says YES way more than no - and how she litera...

Text us your thoughts on the episode or the show! In this episode, we have a casual conversation about several top of mind topics. There may or may not have been adult beverages involved. How important is Marketing Ops and IT alignment? Why is not talked about more? Should Digital Asset Management (DAMs) be under the domain of Marketing Ops? Why is project management and project management platfor...

Text us your thoughts on the episode or the show! During a recent episode, we talked about our perspective as marketing operations professionals when it comes to buying technology or services. We talked about what we liked and didn't like from our experiences. During the conversation we challenged sales people to contact us if they wanted to come on and share their perspective from the other...

Text us your thoughts on the episode or the show! We all make mistakes in Marketing Operations. How you learn from them (and how you learn from these episodes) is what matters. Enjoy this great MOOPs shared by Chelsea Kiko during her use of Marketo and Salesforce and the mistake that was made to the routing programs they were trying to update. Episode Brought to You By MO Pros   The #1 Commun...

Text us your thoughts on the episode or the show! So you've been hearing about the future of cookie-less browsers. But what does that all really mean? In this episode we speak to Nikki Candito, VP of Demand Strategy at MeritB2B ; Greg Manetti, CTO at Klearly ; and, Mary Blanks, CMO at Klearly about the forthcoming "cookie-less future".  Tune in to hear their perspectives on what to...

Text us your thoughts on the episode or the show! The "Three Amigos" (as Michael H. says) jump on a special recording of what may become a new set of special episodes we are calling "Ops Cast After Dark". In this episode, the team reflects on the past year of growth within the community plus we discuss the importance of mentorship for both the mentor and the mentee.  FYI: Adult...

Text us your thoughts on the episode or the show! We had a great conversation with Jodi Krangle , a voice actor, who has a podcast about Audio Branding.  What is Audio Branding, you ask?  Great question. In the episode, Jodi breaks down: Definition of audio branding (hint: the Netflix sound is part of it, but not everything) Why should we as marketers and marketing ops professionals care about it?...

Text us your thoughts on the episode or the show! In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error!  Watch the episode to find out what the mistake was and how (if possible) it was resolved. This taught Justin and the rest of the team a valuable lesson about checklists,...