Ops Cast

Text us your thoughts on the episode or the show! Your GTM tech stack is probably costing you more than you think. Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time. In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing a...

Text us your thoughts on the episode or the show! What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways? Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just th...

Text us your thoughts on the episode or the show! Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem. In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and D...

Text us your thoughts on the episode or the show! What if the biggest marketing problem in your organization isn't the marketing team at all? In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it tak...

Text us your thoughts on the episode or the show! For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it? In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad...

Text us your thoughts on the episode or the show! Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move...

Text us your thoughts on the episode or the show! What separates a marketing team that drives growth from one that just stays busy? Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team. In this episode of Ops Cast, ho...

Text us your thoughts on the episode or the show! Why is it so hard for teams to say what they actually think? We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished. In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder...

Text us your thoughts on the episode or the show!  Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works?  In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recentl...

Text us your thoughts on the episode or the show! In today's episode of Ops Cast by MarketingOps.com , we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.   Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in...

Text us your thoughts on the episode or the show! In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth. Our guest is Mike Barton, the leader of...

Text us your thoughts on the episode or the show! What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K? In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked. Michael walked into an 18-month rebrand that looked polished on...

Text us your thoughts on the episode or the show! Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI? With massive funding announcements, rapid product rele...

Text us your thoughts on the episode or the show! Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage. In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict , to explore why conflict is not something to elimi...

Text us your thoughts on the episode or the show! What happens when an Ops leader thinks like a marketer? In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience. Julie’s path from marketing into operations shapes how she leads today. She views marketing...

Text us your thoughts on the episode or the show! Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better? In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations. Joe brings over 30 years of expe...

Text us your thoughts on the episode or the show! Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online. In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and sm...

Text us your thoughts on the episode or the show! Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited. In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the busi...

Text us your thoughts on the episode or the show! The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase. In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Ope...

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out. Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psych...

Text us your thoughts on the episode or the show! In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful. Jacqueline brings experience across B2B and B2C environments and challenges one of...

Text us your thoughts on the episode or the show! Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven. Adele shares how she has led global Marketing Ops teams throug...

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization. Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company,...

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake. Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which n...

Text us your thoughts on the episode or the show! In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself.  What starts as a casual anniversary conversation turns into a...