Ops Cast

Text us your thoughts on the episode or the show! What does it take to leave a traditional corporate career behind and build a business on your own terms? In this episode of the Society of Marketing Technology Consulting (SMTC) Podcast, hosts Courtney Makara and Grant Gregorian sit down with Allie Widdick, founder of Marteca, and Jamie Ellis, an entrepreneurship and executive coach, to explore the...

Text us your thoughts on the episode or the show! What does it take to build a successful career in marketing technology through an unconventional path? In this episode of the Society of Marketing Technology Consulting (SMTC) Podcast, hosts Courtney Makara and Grant Gregorian sit down with Ashley Cruz, Marketing Technology Manager at Televerde, to explore her inspiring journey from incarceration t...

Text us your thoughts on the episode or the show! What are the biggest challenges of MarTech consulting, and how does working in-house compare when it comes to managing projects, stakeholders, and technology? In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Kelly Jo Horton, Principal Engineer of Marketing Operations and Te...

Text us your thoughts on the episode or the show! What does it really take to leave a stable in-house Marketing Operations role, start your own consulting business, and eventually find your place at an agency? In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Carey Picklesimer, Senior Consultant at Perkuto, to discuss her j...

Text us your thoughts on the episode or the show! What does it take to move from agency consulting to in-house Marketing Operations and eventually build an independent consulting business of your own? In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Nate Hall, an independent freelance Marketing Operations consultant with e...

Text us your thoughts on the episode or the show! What is the best way to move from an in-house Marketing Operations role into consulting without immediately giving up the stability of your full-time job? In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Alden Dale of Inverta to explore his journey from in-house Marketing O...

Text us your thoughts on the episode or the show! What does consulting teach you that working in-house cannot, and when does it make sense to leave agency life and return to an internal Marketing Operations role? In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Mike Rizzo of WeWork to talk about his journey from in-house M...

Text us your thoughts on the episode or the show! After nearly 250 episodes and more than five years of conversations, Ops Cast is signing off, at least in its current form. In this final episode, Michael Hartmann is joined by longtime co-hosts Mike Rizzo and Naomi Liu to look back at how Ops Cast began, how the Marketing Operations profession changed alongside it, and what they learned from hundr...

Text us your thoughts on the episode or the show! AI is changing how people search for information, evaluate options, and make buying decisions. But what happens when customers stop searching for information themselves and start asking AI to solve the problem for them? In this episode of Ops Cast, Michael Hartmann is joined by Len Ward, Managing Partner and Head of AI at Commexis, to discuss the s...

Text us your thoughts on the episode or the show! AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all? In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the a...

Text us your thoughts on the episode or the show! AI is changing Marketing Ops. But the biggest change may have nothing to do with technology. In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely disc...

Text us your thoughts on the episode or the show! Your GTM tech stack is probably costing you more than you think. Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time. In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing a...

Text us your thoughts on the episode or the show! What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways? Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just th...

Text us your thoughts on the episode or the show! Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem. In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and D...

Text us your thoughts on the episode or the show! What if the biggest marketing problem in your organization isn't the marketing team at all? In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it tak...

Text us your thoughts on the episode or the show! For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it? In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad...

Text us your thoughts on the episode or the show! Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move...

Text us your thoughts on the episode or the show! What separates a marketing team that drives growth from one that just stays busy? Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team. In this episode of Ops Cast, ho...

Text us your thoughts on the episode or the show! Why is it so hard for teams to say what they actually think? We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished. In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder...

Text us your thoughts on the episode or the show!  Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works?  In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recentl...

Text us your thoughts on the episode or the show! In today's episode of Ops Cast by MarketingOps.com , we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.   Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in...

Text us your thoughts on the episode or the show! In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth. Our guest is Mike Barton, the leader of...

Text us your thoughts on the episode or the show! What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K? In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked. Michael walked into an 18-month rebrand that looked polished on...

Text us your thoughts on the episode or the show! Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI? With massive funding announcements, rapid product rele...

Text us your thoughts on the episode or the show! Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage. In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict , to explore why conflict is not something to elimi...