Ops Cast

Text us your thoughts on the episode or the show! In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insuran...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López , Head of Marketing at Ververica . Jaime’s background spans en...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them. Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking....

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente. Lauren brings a rare perspective shaped by hands-on experience across Marketing Op...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution. Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of th...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis , VP of Marketing, and Misha Salkinder , VP of Technical Delivery at CaliberMind . Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed . Nadia and...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil , Founder and Chief Growth Officer at Growth Alliance . Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance. The d...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation. The discussion explores how marketing tea...

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningfu...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra , a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries. The conversation examines the requirements for running effective marketing operati...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban , Co-founder and CEO of Cartographer Consulting . Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. T...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn , a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand ge...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald , Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations. She expl...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec , Founder and CEO of Channel99, and Emily Gustin , Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI,...

Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright , growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo , founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg.  Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-s...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary , Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical fo...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan , Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and...

Text us your thoughts on the episode or the show! In this episode of Opscast , Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in thi...

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale. Evan ex...

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO. Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the on...

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance aud...