Ops Cast

Text us your thoughts on the episode or the show! In this episode we talk with Chris Walker, the CEO and founder of Refine Labs about his view on attribution modeling and marketing. Attribution modeling is a hot topic for Marketing Ops professionals, and he has a different perspective on the value of attribution modeling versus other sources of insights to inform marketing.  He is not suggesting t...

Text us your thoughts on the episode or the show! In this episode, we talked with Pete Furseth about attribution modeling and best practices for use. Some of the things we talk about: Attribution modeling is not the end of the analytics journey, but an early step (think "crawl" in a "crawl, walk, run" model) Building your data literacy is a key new skill that everyone in Market...

Text us your thoughts on the episode or the show! Jessica shares an early mistake she made. It's not the most egregious or scandalous MOOPs, in fact, it's pretty tame compared to some of the ones we have coming up. But it taught Jessica invaluable lessons early in her MarketingOps career. Trust your instincts, she caught this mistake quite quickly and was able to start damage control bec...

Text us your thoughts on the episode or the show! During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a bu...

Text us your thoughts on the episode or the show! This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our...

Text us your thoughts on the episode or the show! In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments. Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand: What are CDPs? How can they be used? Common approaches to adding to a tech roadmap and build What are some pre-requisites? If you've been curious...

Text us your thoughts on the episode or the show! In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops.  We dig into that to...

Text us your thoughts on the episode or the show! What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing. Recorded live on September 21, 2021. Episode Brought to You By MO Pros &nbs...

Text us your thoughts on the episode or the show! In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about: How vendor-based training fits into learning Marketing Operations and the risks that type of training brings. What is "Career lock" and should you be concerned? Usability trumps education - if...

Text us your thoughts on the episode or the show! In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills. We also get into a great conversation about the importance of diversity and the challenges she faced as a fe...

Text us your thoughts on the episode or the show! In this episode we talked with Josh Hill about his view and approach to vendor management. We talked about the distinction between managing software / technology vendors and consultants / agencies.  Josh also shared his view on three models of how to build an ROI model to support a bringing on a new vendor.  Recorded live on September 1, 2021. Epis...

Text us your thoughts on the episode or the show! In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par.  And, we had a literal fire alarm happen during the record...

Text us your thoughts on the episode or the show! In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations.  We talk about the gap, why there isn't a "traditional" educat...

Text us your thoughts on the episode or the show! During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic.  Some key elements to look for to give your organization a better chance of success: Culture of co...

Text us your thoughts on the episode or the show! One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations.  In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about: the inconsistent definition of Marketing Operations...

Text us your thoughts on the episode or the show! In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytica...

Text us your thoughts on the episode or the show! In this episode, we did a deep dive on all things marketing reporting, analytics, attribution, etc., etc. with Nic Zangre. We discussed ways to approach it, and how the role of "data hero" is becoming more important in Marketing Ops. Recorded live on July 21, 2021. Episode Brought to You By MO Pros   The #1 Community for Marketing Op...

Text us your thoughts on the episode or the show! In this episode we talk in detail with Steve Petersen about the importance of having an ownership mindset with Martech as a Marketing Ops professional. Steve talks through what that looks like from a practical standpoint. He also shares some tips for how to move toward this mindset...and some of the things to watch out for. Recorded live on July 14...

Text us your thoughts on the episode or the show! During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed. We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context. ...

Text us your thoughts on the episode or the show! In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business.  Recorded live on June...

Text us your thoughts on the episode or the show! In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping trac...

Text us your thoughts on the episode or the show! In this episode we discuss the part of Marketing Ops that seems to be the most common part of the role, IT, yet is also the part that many of us want to play down. Learn from our guests, M.H. Lines and Helen Abramova on the topic. Find out if you agree that Marketing Operations is "IT for Marketing" or if it is something more.  Recorded l...

Text us your thoughts on the episode or the show! In this episode of Ops Cast we chat with Vivian Chan who feels that the future CMO will come from Marketing Operations.  Tune in to hear why she believes the future of C-suite will be from the Marketing Ops background and get some practical advice on being HEARD by your leadership for the brilliant mind that you have! Recorded live on June 3, 2021....

Text us your thoughts on the episode or the show! In this episode we talk with two founders and leaders of HR tech companies about the challenges of leading and managing teams...with a lens toward Marketing Operations teams.  Our guests were: Kate O'Neil, Co-founder and head of Marketing at Teaming Sophie Wyne, Co-founder and CEO of ariglad We covered everything from resources and challenges,...