Ops Cast

Text us your thoughts on the episode or the show! In this episode, we talk with Amanda Thomas about go-to-market (GTM) data.  How do you source it? What are the challenges and how should we be thinking about it? We also got into the challenges with data hygiene and how to build a case for the investment in it for an organization. Recorded live on May 19, 2021. Episode Brought to You By MO Pros &nb...

Text us your thoughts on the episode or the show! As a Marketing Ops professional, you are probably more familiar with one - maybe two - of the major marketing automation platforms (MAPs). Ever wondered how you could learn a little more about the others? Yeah, us too. During this episode we will be joined by a great panel of experts for some of the big vendors in the MAP world: Michael Tucker (Mar...

Text us your thoughts on the episode or the show! In this episode we will be talking with Chloe Pott, currently the Senior Marketing Operations Manager at Datadog, about best practices for how to approach a Martech Stack Audit. One of the most important thing we all need to do as MOPs professionals is make sure we understand the technology that is in our ecosystem and ensure that we are optimizing...

Text us your thoughts on the episode or the show! Join us in a conversation with Cat Champoux with Jeto when we discuss the tradeoffs between centralized vs de-centralized organization structure. What components of MOPs should be decentralized? Campaign Ops? Templates? Other? What is required to be in place for decentralized? Whether you are a team of one or at a large enterprise, you have probabl...

Text us your thoughts on the episode or the show! We were joined on this episode by our guest, Ole Dallerup from Dreamdata.io , as we go deep on: Marketing vs Revenue Attribution and definitions What data is needed - and ideal to have - for building a B2B revenue attribution model? Should you build or buy? What are the tradeoffs? How should you use the output of revenue attribution? How should you...

Text us your thoughts on the episode or the show! On this episode, we talked with Jen Spencer, the CRO at SmartBug Media. She was recently promoted to this role and we will be talking with her about: her path to marketing and the CRO role how she views Revenue Operations how she is measured and how she monitors that a little about tech and tools she relies on Recorded live on March 25, 2021. Episo...

Text us your thoughts on the episode or the show! On this episode we discussed the topic of "Rev Ops" and asking how it's different than (or similar to) Sales Ops, Customer Success Ops and Marketing Ops with our guest, Melissa McCready. Recorded live on March 12, 2021 Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! The elusive career path of Marketing Operations Professionals. Is it deep tech? Is it people management? Where does it go? More importantly, where do YOU go? Recorded live on February 12, 2021 Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! We discussed an article (linked below) that talks about what should and should not be considered "MarTech".  The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report. Article Here - When Martech Isn't Martech Recorded live February 3,...

Text us your thoughts on the episode or the show! In this episode, we dive right into the definition of Marketing Ops and why we think community and professional development are not yet consistent in this realm. Recorded Live January 15, 2021. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show