Ophthalmology Business Academy

Ophthalmology Business Podcast

Health EN ↓ 76 episodes

An American podcast that interviews leading expert consultants in Ophthalmology to offer tips and advice to; ophthalmologists, specialists, surgeons, practice managers, and administrators worldwide. Join the 'Ophthalmology Business Podcast' every other Wednesday as we invite special guest speakers to help you improve, grow, and manage your practice!

Be sure to visit the podcast's website and support the creator: www.obacademy.org

Author

Ophthalmology Business Academy

Category

Health

Podcast website

www.obacademy.org

Latest episode

Jun 7, 2024

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Episodes

Career Lessons He's Learned Along His Career Path 10.05.2023

In this episode, Dr. Lazar and Dr. Hemmati engage in an insightful conversation that will be invaluable to all ophthalmology professionals. Dr. Houman Hemmati shares his inspiring journey from a solo ophthalmologist to a successful pharmaceutical entrepreneur. He discusses the pivotal moments in his life that led to his transformation and the lessons he learned.

Digital, Telehealth & AI Tools in Ophthalmology: Enhancing Patient Care, Access and Reducing Clinician Burnout 04.05.2023

In this episode, Naren talks with Dr. Tommy Korn, a digital ophthalmologist who has integrated technology into his practice to enhance patient care and improve efficiency. He shares his background and interest in digital tools in ophthalmology and explains how telehealth and mobile EMRs have benefited his career. Dr. Korn also discusses the importance of patient privacy and security when using dig...

The Importance of Patient Follow-up 26.04.2023

Make your follow-up process more strategic and tactical with Michelle Pelletier! In this episode, we have an insightful discussion with Michelle Pelletier, CEO of MDprospects, about the importance of patient follow-up for an ophthalmology practice. Michelle and our co-host Guido Piquet cover several critical areas of patient follow-up, including the different levels of patient follow-up, automatin...

Importance of Patient Counseling & Education and Top 5 Mistakes Practices Make That Affect Conversion Rates 19.04.2023

Patients seek medical attention for a purpose, and it is crucial to seize the opportunity to provide the best possible care from the moment they step into your practice. As highlighted by Carol Anne Poursaied, Senior Practice Development Manager at Carl Zeiss Meditec, avoiding the top five common mistakes that negatively impact patient interaction is vital.

Lessons from Starting a Private Practice in a Competitive Market Such as Los Angeles 12.04.2023

Starting a private practice can be a daunting task, especially in a market that is already saturated with healthcare providers. However, Dr. Lazar's remarkable achievements in establishing and growing his successful ophthalmology practice in the fiercely competitive healthcare industry of Los Angeles are a testament to his exceptional skills, unwavering determination, and innovative strategies. Hi...

Google Ads Versus Google Organic 05.04.2023

In this podcast episode, Naren Arulrajah and Guido Piquet engage in a lively discussion on Google Organic versus Google Ads. They explore the advantages and disadvantages of both approaches and provide valuable insights into how an ophthalmology practice could strategically leverage these differences to boost its bottom line.

Benefits of Utilizing a PEO 29.03.2023

In this podcast episode, Sarah interviews John Wiley, the CEO, and founder of EyeDeal Solutions, who sheds light on the benefits of partnering with a Professional Employer Organization (PEO) for eye care practices. By outsourcing non-revenue generating areas such as HR, payroll, and worker compensation, practices can focus on providing exceptional patient care, ultimately leading to increased prof...

Accountability and Culture in Today's Work Environment 22.03.2023

Short staffing, burdened employees, and growing demand for healthcare services – are some of the challenges facing today's practice environment. The Mercer report highlights the significant shortage of healthcare workers expected to occur in the United States by 2025. This shortage is projected to include a deficit of approximately 446,000 home health aides, 95,000 nursing assistants, 98,700 medic...

Importance of an Innovative Mindset in Ophthalmology 15.03.2023

In this episode, Dr. Colbert discusses the importance of business savvy for ophthalmologists, explaining that understanding the business side of medicine is critical for anyone who wants to make a positive impact in the field. He offers practical advice for listeners interested in developing their business acumen, emphasizing the importance of networking, seeking learning opportunities, and mainta...

Importance of an Innovative Mindset in Ophthalmology 15.03.2023

In this episode, Dr. Colbert discusses the importance of business savvy for ophthalmologists, explaining that understanding the business side of medicine is critical for anyone who wants to make a positive impact in the field. He offers practical advice for listeners interested in developing their business acumen, emphasizing the importance of networking, seeking learning opportunities, and mainta...

Utilizing Strategies from Non-medical Industries to Improve Your Patient Experience and Increase Revenue 08.03.2023

In this podcast, Dr. Anish Kapur and Greg Grasso discuss how healthcare providers can improve patient experience and increase revenue by learning successful strategies from non-medical industries. By exploring innovative techniques and technologies, healthcare providers can revolutionize their interactions with patients, leading to greater satisfaction and increased revenue.

Doing Good Is Good for Your Practice: Improve Morale and Grow the Bottomline 01.03.2023

This episode features Dr. Cathleen McCabe, who provides valuable insights into the significance of charitable care in ophthalmology and how it can benefit your practice. Charitable care entails more than just offering medical treatments to those who cannot afford them. It is a transformative approach that can profoundly impact an individual's life. 

Patient Engagement Trends 22.02.2023

In this episode, Brian Stone, Co-founder & Chief Strategy Officer of Clearwave, an expert in patient engagement, shares his insights on the importance of strategy in the healthcare industry. He emphasizes the need for healthcare providers to adopt patient engagement platforms to improve patient experiences, drive patient satisfaction, and enhance healthcare outcomes. He also shares his experiences...

How to make 2023 your best year yet with powerful marketing 15.02.2023

This episode is one of the most exclusive episodes of the Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing and Ophthalmology Marketing Expert, conducts an insightful discussion about digital marketing techniques, such as SEO strategies, with our fabulous co-host Sarah Duval, Director of Marketing and Business Development at Concord Eye Center. 

Practice Start-up and Management of Retina Surgery In-Office 08.02.2023

Dr. Omar Shakir is an innovative Physician who started his private practice rather than choosing to work at a hospital. Coastal Eye Surgeons is the brand Dr. Shakir developed throughout his career. In this episode, he shares his journey in building his practice, the problems he faced, benefits and pitfalls of owning and managing a private practice. In addition, he talks about office-based retina s...

Host a Cataract Surgery Lunch & Learn - and fill every seat in the house! 01.02.2023

In this episode, Kathleen A. Otto, Director of Marketing at Fitchte, Endl & Elmer Eyecare, talks about the "Cataract Surgery Lunch and Learn." The cataract surgery lunch and learn is a thoughtful, safe event with IN-PERSON information delivery. Kathleen has implemented result-driven marketing strategies to attract patients to this event and increased the number of cataract surgeries performed in h...

The Patient Payment Experience in 2023 and Beyond 25.01.2023

In this episode, Sean Hanlon, Chief Executive Officer at CoFi, Inc., discusses the strategies and ideas for streamlining patient payment experience in ophthalmic practices.

Switching EMR Systems 18.01.2023

In this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, shares the importance and benefits of switching EMR/EHR systems & tips you can follow to make switching EHRs a seamless experience.

Office-Based Cataract Surgery 11.01.2023

In this exclusive episode, Tony Burns, Principal Founder, Chief Strategy Officer of iOR Partners & Naren Arulrajah, Founder of Ophthalmology Business Academy, Ophthalmology Marketing Consultant & CEO of Ekwa Marketing, discuss Office-Based Cataract Surgery and how it can be an efficient solution in the planning, development, operations, and support of ophthalmic practices. Tony Burns also shares t...

Hiring and Retention in 2023 and Beyond 04.01.2023

In this episode, Megan Odell, Associate Director of ASCRS Foundation, discusses the hiring and retention strategies for 2023 and beyond.

How Patients Choose a Doctor in 2022 and Beyond? 28.12.2022

In this episode, Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how patients search online and what practices can do to ensure they find them.

Social Media Strategies for Ophthalmologists 21.12.2022

In this episode, Dr. Nimesh Patel, Assistant Professor of Ophthalmology at Harvard Medical School, Assistant Professor of Bascom Palmer Eye Institute, Vitreoretinal Surgeon of Massachusetts Eye & Ear Infirmary, and Director of Pediatric Retina at Boston Children's Hospital, discusses effective social media strategies, techniques and tips for ophthalmologists that will help them with the online aud...

Looking Back Looking Ahead 14.12.2022

In this episode, Dr. Paul Pender, Director of Digital Health Communications, Vxtra Health, discusses,

Leadership in Tough Times 07.12.2022

In this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, Co-host of Ophthalmology Business Podcast & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses and highlights the vital factors a leader should consider in tough times. Listen to get inspired!

Leading with Intention 30.11.2022

In this exclusive episode, Sarah Duval, Director of Marketing and Business Development at Concord Eye Center & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how to lead employees with intention. Listen to get inspired!

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