On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLc Marketers DON'T have all the answers. 😱 Some of the best marketing insights come from OUTSIDE marketing. They see differently than us (marketers). Parthi Loganathan is a prime example of this. With a background in software engineering, he's now forced to understand marketing...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4Q Most brands fail on social. And with content. Should I keep going? So, what causes brands to miss with social and content? Amber Rhodes has the answers. Spoiler: It's about building mini-creators for your brand vs having ONE face.  And focusing on collaboration. // GUEST LINKS...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8 SEO is dead. No…it’s just evolving. Or, maybe it never changed? Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content. Spoiler: FOCUS ON WRITING FOR HUMANS. // GUEST LINKS // Jacob's LinkedIn Jacob's Blog // CONNECT // 🔵 Connect with me on...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ It's 2008. You're the social media manager for a medium-sized business (if that was even a thing).  The top three platforms were: 1) Blogger 2) MySpace 3) Facebook These platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA What do ALL marketers have in common? We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work. Diandra has mastered getting and holding attention.  She also shares her secrets on creating conte...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOw I can't believe Season 3 is here.  I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going. But here we are. Episode 1 begins with a local Green Bay marketer, Matt Froehlich. I think there are two ingredients to go...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8 What is marketing? It's the first question I ask on every episode of my podcast.  I've never had to answer it...Until now. In this episode, I discuss: Why I believe definitions matter (in marketing) My definition of marketing What's next (Season 3 spoilers!) // CONNECT // 🔵 C...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7Y Lia Zneimer knows her stuff when it comes to social and brand. One of the smartest I've spoken with on these topics. The notes from this episode alone equal four note cards. It's that good. She's the VP of Marketing at Teal. Before that, she ran the social media team at WeWork...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1E What happens when you combine solid design with compelling content? Great marketing. Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy Allen. Jeremy is a design veteran. He's run his...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM It's 2050. The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that. And my question is, are you ready (and how will you get ready)? That's what today's solo pod is all about: Where AI is going The old way of marke...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM The best marketing creates positive change. When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside. Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs From Pastor to Product Marketing Guru, Anthony knows his stuff. Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging. In our conversation, we discuss: (1) Marketing's role in generating product demand and making the sales process ea...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M Bolaji is a genius at content creation. He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource. He's also an incredible human who gives incredible introductions to his guests. For this e...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ Trish Seidel is a self-proclaimed marketing big sister you never knew you needed.  Formerly a Growth Manager for Springly and currently the Head of Content for DJUST. Her goal is simple: To give you the best 1:1 big-sister advice on all things marketing (Content strategy, SEO,...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98 We have a misconception about content. We also have the same one for life. We believe we need to craft perfect experiences for meaningful connections. We have the same belief about content. To "add value," we need to spend significant time and energy on it and have it be "exce...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs Timothy has a rich background in content creation and strategic marketing.  His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technical skills with creative flair to create impactfu...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-U In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed.  This concept is one of the more popular ideas I share with marketers. Macro/micro content is a strategy that involves creating a larger piece of content (macro) and...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE Jasmin Nakamichi is a B2B marketing wizard. Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity.  She also emp...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM What do AI and SEO have in common? A lot. Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing. I learned a lot from Tom and think you will too. In our conversation, Tom touches on how:...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ Do you think SEO is dead? If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa. We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0Mw In this episode, I share the origin story of the On Marketing podcast. I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing. To ultimately do better marketing. I also walk through the complete t...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // This isn't Kyle's first rodeo. He knows his stuff and has a track record to back it up. He's also an incredible human. He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth. Kyle is the final conversation in Season 1 fo...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Selling vs. educating.  Unlike science vs. religion, they rarely exist together. Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room.  Educational content, on the other hand, comes from a place of caring and helps the audience make progress. That's a big difference. Mark he...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Wish you could shift from traditional marketing to a customer-centric approach? Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs. No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // What does it look like to go from lead to demand generation? Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action). That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make progress on what matters. This requires patience...