On Marketing

What if almost everything you were told about marketing was...false. Bob believes that And he doesn't just point out why it's wrong. He provides better ways forward. This was one of those books I wish I had read earlier But better late than never I hope you enjoy the review :) -- 📺 Click to watch on YouTube   📹 Recorded on April 6th, 2026 // CONNECT // 🔵 Connect with me on LinkedIn 📫 Join my n...

Meet Natalie 👋 She's the Head of Growth and Product Marketing at Navattic. She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff. She shares her wisdom and humanity throughout the episode. I hope you enjoy the episode :) -------------------------------------------------...

Meet Lee 👋 She is a content strategist and content operations expert who's ran her business for the last three years. She has over 25 years of business experience, with over 12 years directly in marketing. But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode. I hope you enjoy the episode :) --------------------------------------------------- 📺 Click to watc...

Meet Inês 👋 She's the Head of B2B Growth at Sword Health She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that? I believe the best future marketers will have a deep expertise in growth (even though Davide said he never hires marketers for growth roles on our last episode 😅) That's why I was excited to chat to her, and in the end, I found a...

Meet Devin 👋 She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer.  Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor). This provides her with crisp and *actually helpful advice for marketers. In this episode, we talk about: - Why marketing's ONLY job is to grow the company - Why marketers shouldn't...

Meet Shivani 👋 She's an Events & Brand Marketing Manager @ Gymdesk Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing. In this episode, we talk about: - Why marketing's job is storytelling - The do's and don'ts of storytelling - And why failure is feedback I hope you enjoy the episode :) --------------------------------------...

Meet Davide 👋 He's the Head of Growth at Clay. Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay. In this episode, we talk about: - Why growth's job is to remove the bottlenecks to growth - The skills that make someone successful at growth - And why your job doesn't have to suck I hope you enjoy the episode :) -----------------...

Meet Mark Rogers 👋 He's the Director of Content Marketing at Freshpaint. Mark has over a decade of experience leading marketing and content for organizations and within agencies. In this episode, we talk about: - Why marketing's job is to be the preferred solution - Where SEO and content marketing are headed - And why empathy, paired with a change of mind/action, is so critical A fun aside: I met...

Meet (THE) Jess Cook 👋 She started her career 20 years ago, copywriting for B2C brands And is now the Head of Marketing for Vector If you want to create better content that builds community, you need to listen to (and study!) Jess I hope you enjoy our conversation :) 📺 Click to watch on YouTube   📹 Recorded on November 14th, 2025. // GUEST LINKS // Jess' LinkedIn // CONNECT // 🔵 Connect with m...

Meet Natasha Geiger 👋 She's the Director of Marketing for the Greater Green Bay Chamber And an overall great human(!) She shares insights on modern marketing, leading a marketing team, and why she's slowing down to speed up. Enjoy the conversation :) 📺 Click to watch on YouTube  📹 Recorded on November 7th, 2025. // GUEST LINKS // Natasha's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn...

Meet Pat Watters 👋 20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing. I love it. He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert. Enjoy the conversation :) 📺 Click to watch on YouTube 📹 Recorded on November 4th, 2025. // GUEST LINKS // Pat's LinkedIn...

Meet the new On Growth series 👋 If you’ve ever wondered what growth is for , start here I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more! Here’s the why, what’s coming, and how you can take action right away I hope you enjoy :)...

What is strategy? How does one become "more strategic?" This Is Strategy by Seth Godin dares to put words to how to do strategy. -- 📺 Click to watch on YouTube  📹 Recorded on October 14th, 2025 -- In this book review, I cover Seth's newest book (and maybe worst-written one). It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinki...

📺 Click to watch on YouTube   📹 Recorded on July 11th, 2025. Meet Yune Wen Chia 👋 If you want to understand marketing better, he's your guy While only having 7 years of marketing experience, he gets it both theoretically and tactually Yune and I met over a LinkedIn post on my reflections on being a moderator Yune's organization was putting on an event and was also moderating Connecting over our...

Meet Christine Bekyir 👋 And to be honest, this episode shouldn't be I connected with Christine on LinkedIn and then met her for coffee After chatting, I realized she knew a good amount about marketing She spent six years as a Paralegal for Brown County And is now an executive assistant at NWTC for the last 3 years While also launching her consultancy, Abundant Life Masterplan I loved her takes on...

Meet Stephanie Yoder 👋 If you want to master content, you need to listen to her She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly I love her grounded takes on marketing, content, and especially AI I hope you enjoy :) 📺 Click to watch on YouTube  📹 Recorded on May 23rd, 2025 // GUEST LINKS // Stephanie's LinkedIn // CONNECT...

Meet Ghalib Hassam 👋 If you want to master founder-led marketing on LinkedIn, he’s your guy An engineer with a Master of Science turned marketer/entrepreneur He has some of the most distilled and nuanced takes on content and founder-led marketing I hope you enjoy :) 📺 Click to watch on YouTube 📹 Recorded on May 16th, 2025 // GUEST LINKS // Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibha...

That's Matthew Rawle 👋 An owned media channel consultant Who knows his stuff when it comes to content, owned media, and social He shares some contrarian takes that I couldn't stop nodding to Another LinkedIn connection that turned into a great episode I hope you enjoy :) 📺 Click to watch on YouTube 📹 Recorded on May 2nd, 2025 // GUEST LINKS // Matt's LinkedIn Matt's Website // CONNECT // 🔵 Con...

📺 Click to watch on YouTube 📹 Recorded on April 18th, 2025 As the first installment of Friends of On Marketing comes to an end I want to touch on something: Not all past guests are (or will become) friends It's the sad reality of business Sometimes it's transactional or can only be personable for a little bit Whether that's because the person glows up and can't be seen with a nobody marketer (I...

Meet Fergus Dyer-Smith 👋 A true expert in AI and how to apply it to our work He's one of the few voices I listen to in the AI space He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale. Enjoy the conversation :) 📺 Click to watch on YouTube 📹 Recorded on March 14th, 2025 // GUEST LINKS // Fergus' LinkedIn // CONNE...

Most marketers say they want attention Few know how to day trade it 📺 Click to watch on YouTube 📹 Recorded on April 15th, 2025 In this book review edition of On Marketing , I unpack Day Trading Attention by Gary Vee This isn't a hype piece (book) It's a reality check for marketers trying to keep up with where attention is moving In the episode, I share: A quick overview of Day Trading Attention...

📺 Click to watch on YouTube 📹 Recorded on February 28th, 2025 Meet Vivek Shankar 👋 A content strategist and content writer Who I met through an initial disagreement On when/how we should use AI when writing (which we cover in this episode!) Enjoy the conversation :) // GUEST LINKS // Vivke's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more abo...

📺 Click to watch on YouTube 📹 Recorded on February 21st, 2025 Marketers need more friends in sales And I think the same is true for salespeople If they want to be more effective That’s why for today's Friends episode: I have Mitch from the sales world And Timothy from marketing Where we chat all things sales, marketing, AI, and the one thing they are most proud of Enjoy the episode :) 🗂️ Mitch i...

📺 Click to watch on YouTube 📹 Recorded on February 20th, 2025 Meet Shannon (Sweeny) Curran 👋 A fractional CMO and advisor With a killer track record in marketing, brand, and content And she's also a genuine human who is willing to share her wisdom Enjoy the episode :) // GUEST LINKS // Shannon's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn 📫 Join my newsletter to receive extra insight...

📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 The only reasonable excuse for (almost) releasing this late:   Being a dad   Which is meta, as this episode is all about fatherhood   And DTC, paid ads, and AI Enjoy the episode :) 🗂️ Matt is from Season 3, Episode 1 // GUEST LINKS // Matt's LinkedIn // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Lear...