On Marketing

📺 Click to watch on YouTube 📹 Recorded on February 17th, 2025 Meet Lashay Lewis 👋 Queen of BOFU (bottom of the funnel) content She spent a decade as an in-house content strategist Then, she decided to do her own thing with Authority Plug Lashay gets content, and she shares plenty of gems in this convo Enjoy the episode :) // GUEST LINKS // Lashay's LinkedIn // CONNECT // 🔵 Connect with me on L...

📺 Click to watch on YouTube 📹 Recorded on February 14th, 2025 From SEO ranches to getting fired by a friend to then building a 6-figure agency Diandra tells it all in this episode And my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving for If you want to up your content/SEO game, this episode is for YOU 🗂️ Diandra is from Season 3, Episode 2 // GUES...

📺 Click to watch on YouTube 📹 Recorded on February 12th, 2025 What can we learn from a 1999 marketing book? Surprisingly, a lot Especially when it’s Seth Godin’s Permission Marketing In this new format, I share: - An overview of the book - Caveats on what isn’t applicable - 5 insights still relevant today - 3 questions to ask to apply insights  Let me know if you like “book reviews” And I’ll do...

📺 Click to watch on YouTube 📹 Recorded on January 17th, 2025 Meet Neil Stoneman 👋 The Director of Content Performance at Velocity Partners A kick-ass B2B marketing agency where he's worked for the last 16 years I've followed Velocity and Neil's work since starting in marketing If it's not clear yet, Neil brings with him earned expertise and experiences And he shares all his wisdom in this episo...

Click to watch this episode on YouTube 📺 "If you want to eat, you must learn to hunt." With a career in sales, Derek knows how to hunt And he knows a lot about marketing AND and he brings much contrarian advice Sit back and enjoy this episode 📹 Recorded on January 22, 2025 🗂️ Derek is from Season 1, Episode 4 // GUEST LINKS // Derek's LinkedIn Derek's Prospectur // CONNECT // 🔵 Connect with me...

Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOc Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks. Yes, the basketball team. Where he's worked for 6+ years. Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role. Enjoy our conversation! // GUEST LINKS // Justin's LinkedIn // CONNECT...

Watch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0 What happens when you chat with two marketers About ANYTHING but marketing? Awesomeness – like talking about Taylor Swift and parenting tips Here's what else we dive into: – Their unique take on "good enough" and when to ship – How Trish uses vulnerability to build team trust – Why Tom embraces mistakes as a growth driver – Small habits...

Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673g A special On Marketing episode with only ME! In this episode, I share: - 7 marketing predictions for 2025 - 5 reflections on 2024 - 3 lessons as a new father // CONNECT // 🔵 Connect with me on LinkedIn ☕️ Get a virtual coffee with me 💻 Learn more about who I am and what I do // Disclaimer //  Opinions expressed in this podcast are th...

Watch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14 This is a special New Year edition 🥂 With my close friend Tommy, who does SEO for SocialSurge. In this episode, Tommy touches on: His reflection on 2024 What growth looks like today for him Two awesome vacations SEO in 2025 And much more! (Tommy is from Season 2, Episode 2) // GUEST LINKS // Tommy's LinkedIn Tommy's website // CONNECT...

Watch this episode on YouTube 👉  https://youtu.be/eMK5d5S0-WU That's Kathryn ''Katy" Severance. She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc. She is skilled in social media, email, and content. I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance. // GUEST LINKS // Katy's LinkedIn // CONNECT // 🔵 Connect w...

Watch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxU Making the complex simple (or digestible) Is what Victoria is gifted at I connected with Victoria over 4 years ago on LinkedIn Since then, I've learned much from her on content marketing and now messaging/positioning In this episode, Victoria and I touch on: Why she is obsessed with messaging for SaaS companies The strategy behind her w...

Watch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8Y That's Joe Daniels. A former Head of Content and Creative turned Founder of the agency Left Field. He helps B2B companies escape category conformity with POV-led positioning and messaging. Joe's a wise man, and I was grateful for his contrarian takes. // GUEST LINKS // Joe's LinkedIn Leftfield website // CONNECT // 🔵 Connect with me on...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yM Bridget and Sara's energy is TANGIBLE. I first came across their work when working in SaaS. Bridget did content marketing for G2, and Sara was a growth marketer for Drift. It was a dream to have them on Season 1.  And I'm honored to have them return for a juicy Friends Episode...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9ac Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding). I got coffee with Ashely months ago to chat about social media marketing In this convo, we go beyond social: To discuss marketing's role today and into the future. // GUEST LINKS // Ashley's...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xY Nick Gedda is a fractional CMO turned art dealer. And now a marketing lifecycle manager. In this episode, Nick shares: The importance of listening to your body The benefits of daily creative practice and skill-building Embracing the unknown and staying open to unexpected oppor...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atg Joel is the previous cofounder of Case Study Buddy.  A true master of effective case studies. But deeper than that, he has a clarity about marketing that is rare. Joel's answers to this show's two main questions: (1) Marketing's role is to build trust by framing offerings in a...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9U A former Head of Marketing turned Mental Health and Executive Coach. Marcella Chamorro's unique journey offers plenty of wisdom. A few ideas she shares: Balancing work performance and personal well-being Integrating inner work and outer work The importance of soft skills in th...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALk The end of Season 3 is here... BUT, it's only the beginning. In this episode, I share: - Where we've been (past seasons) – Where we're going (the next season) – A novel idea for future seasons – AND 3 tips for modern marketers I hope to see you back for the next season startin...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKY What can a designer turned nonprofit marketer teach us about marketing? A LOT. Kaelyn shares so much practical marketing wisdom throughout this episode. Two main ideas she shares: (1) Why you need to be clear on WHO you're reaching (2) A metaphor of road design and communicati...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljI Think of something in marketing that writing doesn’t touch…I’ll wait. Videos have scripts. Designs tie to concepts.  Speaking requires an outline. Words underpin everything in marketing. This means your ability to generate words is vital to marketing’s success. Which is why my...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g "You haven't earned the right to my attention; get to the point."  Learn how that advice shaped Anna's approach to marketing.  Here's a few more things Anna shares: The art of being brief without sacrificing your message How to balance confidence with curiosity in marketing Wh...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc Great marketers think like business strategists. They aim to understand the market and tilt their company's offering to resonate better. They focus on the higher aims rather than maximizing efficiency (deliverables). Isaac Holmgren is a wise marketer who gets it. In this episo...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/ZD-qcV16Ddc What if I attended an event Only asked a few questions And then recorded my commentary over it? This is that. With my dear friends Thomas and Eric from SocialSurge. A Behind the Scenes event on SEO with my contrarian takes. // GUEST LINKS // Eric's LinkedIn Thomas's LinkedIn /...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE Most marketers focus on the lower aims. Traffic. Likes. Followers. Yet fail to grasp the higher aims. Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing. And how to build a holistic marketing strategy. What else does he touch on: H...

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlss Most ads feel like ads. Which contributes to them not "working." So, how do you make ads that work? Focus on the creative (or content). And listen to what today's guest, Sophia Roamer, has to say on paid ads and content. Why should you listen? Improve the effectiveness of your...