On Marketing

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // "I'm a no BS marketer." Hiba wasn't lying. She cuts through with honesty and critical thinking. That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups. She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn. In our conver...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // I know nothing about field marketing.   And as I've talked to great marketers, most of them seem to get results from it (when used in different ways). I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evolution of it and the role of evangelism in B2B marke...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We're in a collective content overload. (I'm partly the reason) And with that much content, getting and holding attention is hard. That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) useless. I was excited to speak to Brooklin, an ex...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // The best marketers think differently.  They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people. She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics. In our conversation, Sara also covers:...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We've believed a lie for too long: Great marketing is about creating more. It's actually about getting more from less (or average amounts). With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly.  Not only does this increase the ROI of your time spent creating content, but it also...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Most advertising (and marketing) is not "great." Most of it's annoying. Most of it's repetitive. Only a little of it's creative. Dan Knowlton is one of the few who cuts through the noise with creative marketing. Not only does he help (prestigious) clients with it, but his team also executes. If you want to hear a candid convers...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Marketers need sales.    We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound). And it’s so much more than simply cold email. It’s a different way to approach it. “Outbound B2B systems that target by PAIN, not persona.” I love his intense focus on customer pai...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Demand Generation is all the hype. But what is it? Is it the same as lead gen? How's it different? *Myles Madden flies in with answers. He dives deep into: – The difference between demand gen and lead gen – The importance of being artful and analytical in marketing – What "dark social" is and how to use it to your advantage Who...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // From G2 to Loop & Tie, Bridget's been around the (saas) block.   She shares her experiences in the saas realm which have clear implications for marketers of all kinds. We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers. In our conversation, Bridget shared: – The impor...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Everyone does marketing (to a degree). And ironically, those outside of marketing sometimes have non-obvious insights on how to do it better. That's why I'm jacked (the excited kind, not the muscle kind) to share my conversation with the Chief Operating Officer of Pneuma, Cullin McGrath. In our conversation, Cullin shares: – Wh...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // How do B2B companies stand out? Market (and act) like you are a B2C company. That's what Vince Chan and the rest of the marketing team at Gong have been able to do. They've carved a unique lane that few other B2B companies have (or can) follow. In this casual conversation, Vince covers the importance of: – Saying yes to *every...

// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // SEO is a nonnegotiable for marketing. The question isn't yay or nay. It's how much and how quickly you want to invest. But that's not all. To make SEO impactful, you need a nice place to send web visitors. That's where website design and optimization come in. And David Riggs is here to enlighten us all on improving your website...

// WATCH // ▶️ Click here to watch this episode on YouTube // EPISODE DESCRIPTION // Don't just be better than the competition. Be the only ONE. That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and become thought leaders in their niches.  Who's this episode for? A solopreneur trying to grow their business A marketer who wants to help their company s...

In this week's podcast, I talk to Adam Shaw about Marketing and Demand Generation.

Show links: Social Surge website Eric Hess' LinkedIn

Show notes: Alexandra's LinkedIn Alexandra's Newsletter

In this episode, I talk with Christopher Roche about marketing. Show notes: - Christopher's LinkedIn - Christopher's TikTok

In this episode, I talk with Dragos Balasoiu about marketing. Show links: - Dragos' LinkedIn

In this episode, I talk with Derek Laliberte about marketing.

In this episode, I talk with Claudia Pfau about marketing.

Today I have a conversation with Victoria Rudi about marketing. I hope you enjoy! Plugs: - Podcast: https://www.readsaasminds.com/saas-theory-podcast - LinkedIn: https://www.linkedin.com/in/victoriarudi/ - Website: https://www.readsaasminds.com

Today I have a conversation with Nick Gedda, CMO of Pneuma Media on marketing. Plugs: - Nick's LinkedIn: https://www.linkedin.com/in/nicholasgedda/ - Nick's Twitter: https://twitter.com/nickgedda - Pneuma Media website: https://www.pneumallc.co - How To Build A Website Podcast: https://open.spotify.com/show/6oUxvEU01cnwIglXwZHTdK?si=a87224a79f23477e