Of Record | The latest in digital marketing & advertising

Digital Ad Market Update: 6/28 - 7/11 2019 Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes! Top Stories: Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things. Lady Gaga recently launched her own beauty brand, as many other celebritie...

Digital Ad Market Update: 6/22 - 6/27 2019 Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute! ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th. Top Stories: A continuation of last week's brand safety story, a coalition was formed c...

Digital Ad Market Update: 6/14 - 6/21 2019 Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes! Top Stories: Facebook just unveiled their new cryptocurrency called Libra, and why it's not another Bitcoin. Free Speech on the internet has both good and bad qualities to it but now som...

Digital Ad Market Update: 6/6 - 6/13 2019 Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes! Top Stories: Mary Meeker releases her 300+ slide deck on internet usage statistics, and it has some interesting facts about podcasts, their market, and where they're heading. Fortnite and Twitch and are growing beyond th...

Digital Ad Market Update: 5/29 - 6/5 2019 Joe and Matt bring you this week's digital marketing news in under 36 minutes. Top Stories: Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming. Northface and their ad agency forgot to read Wikipedia's terms and conditions. New data on consumers average daily media consumption and what it means for mark...

Are you lost among the various ad platforms you can advertise on? With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you. Do you want better branding? Or better sales? Or do you want the most cost-effective? Matt and Joe tell all in this episode OF RECORD. Ad Manager Breakdown: http://bit.ly/2XhB0Xp If you l...

Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida. Kelly specializes in intellectual property, to help small and growing companies with all of their intellectual property needs "from patents, to trademarks, to trade s...

Digital Ad Market Update: 5/08 - 5/22 2019 This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT! Articles mentioned: Facebook Surveys: http://bit.ly/2QncWQn Instagram Explore: http://bit.ly/2Qmwa8w Spotify Storyline: https://tcrn.ch/30QyuK6 Spotify Voice: http://bit.ly/2Qu2Ygh As promised the Edison Research! Please Please Please...

Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child. That is when an opportunity with the direct sales book publisher, Usbourne Books & More, fell into Katie's lap. Katie now promotes literacy through not only selling b...

Digital Ad Market Update: 5/01 - 5/07 2019 Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news. Articles mentioned: Facebook - http://bit.ly/2PWaGPP Content - http://bit.ly/2VX56SG Spotify - https://tcrn.ch/2Hdq4od Amazon - http://bit.ly/2Yldxow

Chris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida. Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a group text to his buddies asking the same question, WHY NOT US? Some said no, but one said yes and more importantly Chris' wife said yes! Two years late...

Digital Ad Market Update: 4/18 - 4/25 2019 Hosts Joe and Matt break down the past week in the digital market in 31 minutes! Articles mentioned: Pinterest: http://bit.ly/2IJ4wlt Alexa: https://tcrn.ch/2DBsryX Stratechery: http://bit.ly/2VqYUSJ

Digital Ad Market Update: 4/11 - 4/17 2019 Co-hosts Matt and Joe compile this week's digital market news in 32 minutes! Top Stories: Interesting story from Axios about the state of fragile ad tech and the cascading effect 1 bankruptcy can have. Procter & Gamble announce they are moving away from Google and Facebook advertising because of the current problems that aren't being addressed to their st...

Digital Ad Market Update: 4/05 - 4/10 2019 This past week's digital news in 35 minutes and this week is all YouTube! Top Stories: The YouTube autoplay algorithm is getting some heat in the news. Who will be the first to start policing their social platform? Staying on the YouTube topic, what does YouTube advertising look like now? Where is this advertising wave heading? Articles mentioned: YouTube...

Digital Ad Market Update: 3/28 - 4/04 2019 Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes! Top 3: Facebook announced at the beginning of March that they were moving towards campaign budget optimization. This may sound techy, so we took a little extra time for explanation! Morning Consult releases their Most Loved Brands in America 2019 and it is an amazing...

Matt and Joe join a panel hosted by the Capital Chapter of the Florida Public Relations Association. Main question: How is podcasting changing and shaping the landscape of public relations? Panel guests: Trimmel Gomes of The Rotunda Podcast Heidi Otway of the Fluent in Floridian Podcast Thank you again to the FPRA Capital Chapter for hosting this awesome panel!

Digital Ad Market Update: 3/20 - 3/27 2019 Matt and Joe break down this week's digital marketing news in 36ish minutes! Top 3: Apple goes all in on services with a big media event this week! Facebook goes through another round of limiting ad targeting options based on age, gender, and income for housing, employment, and credit ads. Amazon opens up a new video test with bigger companies. Articles m...

Dr. Mark McNees is Founder and CEO of RedEye Coffee and Founding Pastor of Element3 Ministries, all local to Tallahassee, FL. In 2003 Mark and his family packed up everything and drove 4 days east on I-10 and got off in Tallahassee. Since then, Mark has founded Element3 Ministries and RedEye Coffee all with the goal of helping local and global humanitarian efforts through social entrepreneurship....

Digital Ad Market Update: 3/8 - 3/14 2019 Matt and Joe break down this week's digital marketing news in 30 mins! Top 3: Facebook and Instagram crash all day Wednesday. Mark Zuckerberg writes a privacy memo (link below). The Elizabeth Holmes and Theranos story is breaking into the American public with two documentaries coming today (3/15) and tomorrow (3/16). Articles mentioned: https://www.faceboo...

Jessica Lowe-Minor is a realtor with Hamilton Realty Advisors. Over a year ago Jessica made the career change to real estate after searching for more control over her day-to-day schedule. Jessica covers the basics of the marketing relationship between herself and her Broker, how she stands out in the massive real estate industry, and the marketing she is doing to distinguish herself in the North F...

Digital Ad Market Update: 2/28 - 3/7 2019 What has happened in your this week in social media and digital marketing?! Joe and Matt discus what has happened in the past week and what is on the horizon in the digital marketing space Articles mentioned: https://digiday.com/marketing/amazon-fire-tv-ad-pitch/ https://techcrunch.com/2019/02/26/facebook-showcase/?fbclid=IwAR2q0-fdcsB-K3XykIIFnH0s1FToNH32...

Digital Ad Market Update: 2/14 - 2/21 2019 This week in your social media and digital marketing week! Joe and Producer Kyle talk three big things that happened this week. Companies suspend Youtube ads over child exploitation concerns...If that sounds like click bait you have a good eye. Axios releases a comprehensive overview of the engagement metrics between the big 3; Facebook, Twitter, and Inst...

Peter Schorsch is the brain behind Extensive Enterprises Media, a brand comprised of multiple media staples in Florida Politics, covering both the print and digital mediums. Peter is also the first 2nd time guest on Of Record, so please welcome him back! twitter: @PeterSchorschFL

Brent Edson and his wife are the Owner/Operators of two local Tallahassee Smallcakes Cupcakery. Brent is a local business owner like all of our past interviews, but one big difference. Brent invested in a franchise. Joe and Matt sit down with Brent for an hour to discover how franchises start, run, and grow with a little bit of hometown knowledge and customer service. FYI tomorrow is Valentine's d...

Digital Ad Market Update: 2/1 - 2/7 2019 This is our Super Bowl recap half hour! Matt and Joe bury the lead in this one, but only for the first 10 mins. Spotify is in acquisition talks with Gimlet, will it happen? Facebook has released some interesting content research that anyone in digital marketing needs to know. It has to do with 11X'ing your output! Articles mentioned: https://www.recode.net/...